EDF vs ScottishPower:Which is more popular?
In September 2026, EDF had more branded searches than ScottishPower among energy suppliers in the United Kingdom. EDF had about 366,000 branded searches, while ScottishPower had 8,100. EDF made up 10.1% of all energy supplier searches we track, and ScottishPower accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about energy suppliers, EDF and ScottishPower each appeared in two of the five answers. EDF was mentioned before ScottishPower in every answer that named either.
Who do people search for more?
EDF, about 45 searches for every 1 for ScottishPower
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
EDF, named ahead of ScottishPower in 2 of 2 answers
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Top energy suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, EDF and ScottishPower were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. EDF was listed before ScottishPower in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Octopus Energy1st
E.ON Next2nd
Outfox Energy3rd
British Gas4th
100Green5th- EDF6th
ScottishPower7th
OVO8th
Ecotricity9th
Good Energy10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Octopus Energy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- E.ON Next5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Outfox Energy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- British Gas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- EDF2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ScottishPower2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 100Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OVO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ecotricity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Good Energy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about energy suppliers
5 answers
Asked ChatGPT
“Which energy supplier should I switch to in the UK?”
Asked ChatGPT
“What are the best energy suppliers in the UK?”
Asked ChatGPT
“What's the cheapest good energy supplier in the UK for a family home?”
Searched Google, AI Overview
“energy suppliers”
Searched Google, AI Overview
“best energy supplier”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is EDF or ScottishPower more popular in search?
This chart shows how often people search Google for EDF and ScottishPower by name. Each line represents a brand's share of searches for all 11 energy suppliers we track, month by month, from searches in United Kingdom.
Share of searches by month for EDF, ScottishPower. The figures are in the table below the chart.
View monthly share of searches table
| Month | Octopus Energy | British Gas | E.ON Next | OVO | EDF | So Energy | Outfox Energy | Ecotricity | Good Energy | ScottishPower | 100Green |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 30.7% | 13.8% | 11.3% | 9.2% | 1.9% | 1.1% | 0.56% | 0.3% | 0.2% | 0.11% |
| Nov 2025 | 31.1% | 31.1% | 13.2% | 11.5% | 9.3% | 1.9% | 0.84% | 0.46% | 0.31% | 0.21% | 0.11% |
| Dec 2025 | 29.8% | 29.8% | 14.3% | 13.4% | 8.9% | 1.8% | 0.8% | 0.54% | 0.3% | 0.2% | 0.11% |
| Jan 2026 | 30% | 30% | 13.6% | 13.5% | 9% | 1.8% | 0.89% | 0.55% | 0.3% | 0.2% | 0.13% |
| Feb 2026 | 29.9% | 29.9% | 13.6% | 13.5% | 9% | 1.8% | 1.1% | 0.66% | 0.3% | 0.24% | 0.11% |
| Mar 2026 | 31.1% | 31.1% | 13.7% | 11.5% | 8.6% | 1.9% | 1% | 0.57% | 0.31% | 0.25% | 0.11% |
| Apr 2026 | 35% | 28.7% | 13.4% | 10.5% | 8.6% | 1.7% | 0.94% | 0.52% | 0.23% | 0.23% | 0.1% |
| May 2026 | 30.5% | 30.5% | 14.9% | 11.2% | 9.1% | 1.5% | 1% | 0.83% | 0.25% | 0.2% | 0.09% |
| Jun 2026 | 30.5% | 30.5% | 14.1% | 11.2% | 9.2% | 1.5% | 1.3% | 0.68% | 0.3% | 0.45% | 0.16% |
| Jul 2026 | 30.9% | 30.9% | 13.9% | 11.4% | 9.3% | 1.5% | 0.99% | 0.56% | 0.25% | 0.2% | 0.17% |
| Aug 2026 | 30.7% | 30.7% | 13.8% | 11.3% | 9.2% | 1.9% | 0.99% | 0.83% | 0.25% | 0.2% | 0.17% |
| Sep 2026 | 33.6% | 27.5% | 14.3% | 10.1% | 10.1% | 1.7% | 1.1% | 0.91% | 0.27% | 0.22% | 0.15% |
How has the EDF and ScottishPower comparison changed over the last 12 months?
3 findings
- EDF was ahead of ScottishPower in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EDF’s share of searches among energy suppliers in the United Kingdom moved from 9.2% to 10.1%, and its estimated monthly branded searches held steady at 366K.
- Across the 12 months ending September 2026, ScottishPower’s share of searches among energy suppliers in the United Kingdom moved from 0.2% to 0.22%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for United Kingdom energy suppliers in September 2026?
1 change
In September 2026, EDF gained share of searches among energy suppliers in the United Kingdom, from 9.2% to 10.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using EDF’s and ScottishPower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EDF
2 branded search terms
- edf
- edf energy
ScottishPower
1 branded search term
- scottishpower
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