EDF vs So Energy:Which is searched more in the United Kingdom?
In September 2026, EDF had more branded searches than So Energy among energy suppliers in the United Kingdom. EDF had about 366,000 branded searches, while So Energy had 60,500. EDF made up 10.1% of all energy supplier searches we track, and So Energy accounted for 1.7%.
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Is EDF or So Energy more popular in search?
Compare the companies that supply gas and electricity to homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for EDF, So Energy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Octopus Energy | British Gas | E.ON Next | OVO | EDF | So Energy | Outfox Energy | Ecotricity | Good Energy | ScottishPower | 100Green |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 30.7% | 13.8% | 11.3% | 9.2% | 1.9% | 1.1% | 0.56% | 0.3% | 0.2% | 0.11% |
| Nov 2025 | 31.1% | 31.1% | 13.2% | 11.5% | 9.3% | 1.9% | 0.84% | 0.46% | 0.31% | 0.21% | 0.11% |
| Dec 2025 | 29.8% | 29.8% | 14.3% | 13.4% | 8.9% | 1.8% | 0.8% | 0.54% | 0.3% | 0.2% | 0.11% |
| Jan 2026 | 30% | 30% | 13.6% | 13.5% | 9% | 1.8% | 0.89% | 0.55% | 0.3% | 0.2% | 0.13% |
| Feb 2026 | 29.9% | 29.9% | 13.6% | 13.5% | 9% | 1.8% | 1.1% | 0.66% | 0.3% | 0.24% | 0.11% |
| Mar 2026 | 31.1% | 31.1% | 13.7% | 11.5% | 8.6% | 1.9% | 1% | 0.57% | 0.31% | 0.25% | 0.11% |
| Apr 2026 | 35% | 28.7% | 13.4% | 10.5% | 8.6% | 1.7% | 0.94% | 0.52% | 0.23% | 0.23% | 0.1% |
| May 2026 | 30.5% | 30.5% | 14.9% | 11.2% | 9.1% | 1.5% | 1% | 0.83% | 0.25% | 0.2% | 0.09% |
| Jun 2026 | 30.5% | 30.5% | 14.1% | 11.2% | 9.2% | 1.5% | 1.3% | 0.68% | 0.3% | 0.45% | 0.16% |
| Jul 2026 | 30.9% | 30.9% | 13.9% | 11.4% | 9.3% | 1.5% | 0.99% | 0.56% | 0.25% | 0.2% | 0.17% |
| Aug 2026 | 30.7% | 30.7% | 13.8% | 11.3% | 9.2% | 1.9% | 0.99% | 0.83% | 0.25% | 0.2% | 0.17% |
| Sep 2026 | 33.6% | 27.5% | 14.3% | 10.1% | 10.1% | 1.7% | 1.1% | 0.91% | 0.27% | 0.22% | 0.15% |
How has the EDF and So Energy comparison changed over the last 12 months?
3 findings
- EDF was ahead of So Energy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EDF’s share of searches among energy suppliers in the United Kingdom moved from 9.2% to 10.1%, and its estimated monthly branded searches held steady at 366K.
- Across the 12 months ending September 2026, So Energy’s share of searches among energy suppliers in the United Kingdom moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for United Kingdom energy suppliers in September 2026?
2 changes
In September 2026, EDF gained share of searches among energy suppliers in the United Kingdom, from 9.2% to 10.1%.
Estimated monthly branded searches for So Energy in the United Kingdom fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using EDF’s and So Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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