EDF vs Octopus Energy:Which is more popular?
In September 2026, Octopus Energy had more branded searches than EDF among business energy suppliers in the United Kingdom. Octopus Energy had about 2,900 branded searches, while EDF had 2,400. Octopus Energy made up 7.3% of all business energy supplier searches we track, and EDF accounted for 6%. When we asked ChatGPT and Google AI Overviews about business energy suppliers, Octopus Energy appeared in four of the five answers and EDF in three. Octopus Energy was mentioned before EDF in three out of four answers that named either.
Who do people search for more?
Octopus Energy, about 21% more searches than EDF
Who does AI mention more?
Octopus Energy, mentioned in 4 of 5 answers, EDF in 3
Who does AI recommend more?
Octopus Energy, named ahead of EDF in 3 of 4 answers
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Top business energy suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Octopus Energy was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. EDF was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Octopus Energy was listed before EDF in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
British Gas Business1st- Octopus Energy2nd
E.ON Next3rd
EDF4th
Crown Gas & Power5th
Opus Energy6th
Yü Energy7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- British Gas Business5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- E.ON Next5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Octopus Energy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EDF3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yü Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crown Gas & Power2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Opus Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business energy suppliers
5 answers
Asked ChatGPT
“What's the best business energy supplier in the UK?”
Asked ChatGPT
“Which UK business electricity supplier has the cheapest rates?”
Asked ChatGPT
“Who are the main business gas and electricity suppliers in the UK?”
Searched Google, AI Overview
“business energy”
Searched Google, AI Overview
“business electricity”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is EDF or Octopus Energy more popular in search?
This chart shows how often people search Google for EDF and Octopus Energy by name. Each line represents a brand's share of searches for all seven business energy suppliers we track, month by month, from searches in United Kingdom.
Share of searches by month for Octopus Energy, EDF. The figures are in the table below the chart.
View monthly share of searches table
| Month | British Gas Business | Yü Energy | Crown Gas & Power | Octopus Energy | EDF | Opus Energy | E.ON Next |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 36% | 7.1% | 7.1% | 7.1% | 4.6% | 2.1% |
| Nov 2025 | 35.2% | 35.2% | 8.4% | 7% | 7% | 4.7% | 2.6% |
| Dec 2025 | 40% | 32.8% | 7.9% | 6.3% | 6.3% | 4.3% | 2.4% |
| Jan 2026 | 36.1% | 36.1% | 8.8% | 7.1% | 5.9% | 3.9% | 2.1% |
| Feb 2026 | 37.7% | 37.7% | 7.4% | 6.1% | 4.8% | 4.1% | 2.2% |
| Mar 2026 | 33.5% | 41% | 6.6% | 6.6% | 6.6% | 2.9% | 2.9% |
| Apr 2026 | 34.6% | 42.3% | 6.8% | 5.6% | 5.6% | 3% | 2.1% |
| May 2026 | 33.4% | 40.8% | 8% | 6.6% | 5.2% | 3.6% | 2.4% |
| Jun 2026 | 37.8% | 37.8% | 7.4% | 6.1% | 6.1% | 2.6% | 2.2% |
| Jul 2026 | 38.8% | 38.8% | 6.3% | 6.3% | 5% | 2.6% | 2.3% |
| Aug 2026 | 37.1% | 37.1% | 7.4% | 7.4% | 5.8% | 3.1% | 2.2% |
| Sep 2026 | 37% | 37% | 7.3% | 7.3% | 6% | 3.3% | 2.2% |
How has the EDF and Octopus Energy comparison changed over the last 12 months?
3 findings
- Octopus Energy was ahead of EDF in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EDF’s share of searches among business energy suppliers in the United Kingdom moved from 7.1% to 6%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Octopus Energy’s share of searches among business energy suppliers in the United Kingdom moved from 7.1% to 7.3%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for United Kingdom business energy suppliers in September 2026?
1 change
Estimated monthly branded searches for EDF in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using EDF’s and Octopus Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EDF
1 branded search term
- edf business
Octopus Energy
1 branded search term
- octopus business energy
Other head-to-heads among business energy suppliers
- British Gas Business vs Yü Energy: compare popularity
- British Gas Business vs Crown Gas & Power: compare popularity
- British Gas Business vs Octopus Energy: compare popularity
- British Gas Business vs EDF: compare popularity
- Yü Energy vs Crown Gas & Power: compare popularity
- Yü Energy vs Octopus Energy: compare popularity
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