EDF vs Heatable:Which is more popular?
In September 2026, Heatable had more branded searches than EDF among heat pump installers in the United Kingdom. Heatable had about 8,100 branded searches, while EDF had 720. Heatable made up 34.1% of all heat pump installer searches we track, and EDF accounted for 3%. When we asked ChatGPT and Google AI Overviews about heat pump installers, Heatable appeared in two of the four answers and EDF in one. Heatable was mentioned before EDF in every answer.
Who do people search for more?
Heatable, about 11 searches for every 1 for EDF
Who does AI mention more?
Heatable, mentioned in 2 of 4 answers, EDF in 1
Who does AI recommend more?
Heatable, named ahead of EDF in every answer
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Top heat pump installers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Heatable was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. EDF was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Heatable was listed before EDF in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Octopus Energy1st
Heat Geek2nd
Aira3rd- Heatable4th
British Gas–
EDF–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Heatable2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Octopus Energy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Heat Geek2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Aira2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- EDF1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- British Gas0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about heat pump installers
4 answers
Asked ChatGPT
“Who is the best heat pump installer in the UK?”
Asked ChatGPT
“Which company should I use to install an air source heat pump?”
Asked ChatGPT
“What are the best companies for heat pump installation in the UK?”
Searched Google, AI Overview
“air source heat pump”
- 1EDF
- 1
Searched Google, AI Overview
“heat pump installers”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is EDF or Heatable more popular in search?
This chart shows how often people search Google for EDF and Heatable by name. Each line represents a brand's share of searches for all six heat pump installers we track, month by month, from searches in United Kingdom.
Share of searches by month for Heatable, EDF. The figures are in the table below the chart.
View monthly share of searches table
| Month | Heatable | Octopus Energy | Heat Geek | Aira | British Gas | EDF |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 27.4% | 33.5% | 9.8% | 4.4% | 2.4% |
| Nov 2025 | 25.3% | 25.3% | 31.1% | 11.1% | 3.8% | 3.4% |
| Dec 2025 | 28.4% | 28.4% | 28.4% | 8.4% | 3.8% | 2.5% |
| Jan 2026 | 30.7% | 30.7% | 25% | 7.2% | 3.8% | 2.7% |
| Feb 2026 | 30.5% | 30.5% | 24.9% | 7.4% | 4.1% | 2.7% |
| Mar 2026 | 30% | 36.6% | 20% | 7% | 3.7% | 2.7% |
| Apr 2026 | 34.5% | 28.1% | 23% | 8.1% | 3.7% | 2.5% |
| May 2026 | 35% | 28.5% | 23.3% | 6.9% | 3.8% | 2.5% |
| Jun 2026 | 41.1% | 27.4% | 18.3% | 6.6% | 4.2% | 2.4% |
| Jul 2026 | 37% | 30.2% | 20.1% | 5.9% | 4% | 2.7% |
| Aug 2026 | 30.7% | 30.7% | 25.1% | 6% | 4.7% | 2.7% |
| Sep 2026 | 34.1% | 27.8% | 22.8% | 6.7% | 5.5% | 3% |
How has the EDF and Heatable comparison changed over the last 12 months?
3 findings
- Heatable was ahead of EDF in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EDF’s share of searches among heat pump installers in the United Kingdom moved from 2.4% to 3%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, Heatable’s share of searches among heat pump installers in the United Kingdom moved from 22.4% to 34.1%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for United Kingdom heat pump installers in September 2026?
2 changes
In September 2026, Heatable gained share of searches among heat pump installers in the United Kingdom, from 30.7% to 34.1%.
EDF’s share of searches among heat pump installers in the United Kingdom has gained ground for 3 months in a row, from 2.4% to 3% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using EDF’s and Heatable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among heat pump installers
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