Aira vs Heatable:Which is more popular?
In September 2026, Heatable had more branded searches than Aira among heat pump installers in the United Kingdom. Heatable had about 8,100 branded searches, while Aira had 1,600. Heatable made up 34.1% of all heat pump installer searches we track, and Aira accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about heat pump installers, Aira and Heatable each appeared in two of the four answers. Aira was mentioned before Heatable in every answer.
Who do people search for more?
Heatable, about 5 searches for every 1 for Aira
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Aira, named ahead of Heatable in every answer
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Top heat pump installers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Aira and Heatable were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Aira was listed before Heatable in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Octopus Energy1st
Heat Geek2nd- Aira3rd
- Heatable4th
British Gas–
EDF–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Heatable2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Octopus Energy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Heat Geek2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Aira2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- EDF1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- British Gas0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about heat pump installers
4 answers
Asked ChatGPT
“Who is the best heat pump installer in the UK?”
Asked ChatGPT
“Which company should I use to install an air source heat pump?”
Asked ChatGPT
“What are the best companies for heat pump installation in the UK?”
Searched Google, AI Overview
“air source heat pump”
- 1EDF
- 1
Searched Google, AI Overview
“heat pump installers”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Aira or Heatable more popular in search?
This chart shows how often people search Google for Aira and Heatable by name. Each line represents a brand's share of searches for all six heat pump installers we track, month by month, from searches in United Kingdom.
Share of searches by month for Heatable, Aira. The figures are in the table below the chart.
View monthly share of searches table
| Month | Heatable | Octopus Energy | Heat Geek | Aira | British Gas | EDF |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 27.4% | 33.5% | 9.8% | 4.4% | 2.4% |
| Nov 2025 | 25.3% | 25.3% | 31.1% | 11.1% | 3.8% | 3.4% |
| Dec 2025 | 28.4% | 28.4% | 28.4% | 8.4% | 3.8% | 2.5% |
| Jan 2026 | 30.7% | 30.7% | 25% | 7.2% | 3.8% | 2.7% |
| Feb 2026 | 30.5% | 30.5% | 24.9% | 7.4% | 4.1% | 2.7% |
| Mar 2026 | 30% | 36.6% | 20% | 7% | 3.7% | 2.7% |
| Apr 2026 | 34.5% | 28.1% | 23% | 8.1% | 3.7% | 2.5% |
| May 2026 | 35% | 28.5% | 23.3% | 6.9% | 3.8% | 2.5% |
| Jun 2026 | 41.1% | 27.4% | 18.3% | 6.6% | 4.2% | 2.4% |
| Jul 2026 | 37% | 30.2% | 20.1% | 5.9% | 4% | 2.7% |
| Aug 2026 | 30.7% | 30.7% | 25.1% | 6% | 4.7% | 2.7% |
| Sep 2026 | 34.1% | 27.8% | 22.8% | 6.7% | 5.5% | 3% |
How has the Aira and Heatable comparison changed over the last 12 months?
3 findings
- Heatable was ahead of Aira in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aira’s share of searches among heat pump installers in the United Kingdom moved from 9.8% to 6.7%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
- Across the 12 months ending September 2026, Heatable’s share of searches among heat pump installers in the United Kingdom moved from 22.4% to 34.1%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for United Kingdom heat pump installers in September 2026?
2 changes
In September 2026, Heatable gained share of searches among heat pump installers in the United Kingdom, from 30.7% to 34.1%.
In September 2026, Aira gained share of searches among heat pump installers in the United Kingdom, from 6% to 6.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aira’s and Heatable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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