Brandwave

How popular isAira in search?

In September 2026, people searched for Aira by name about 1,600 times in the United Kingdom, a 44.8% decrease from the previous year. These searches made up 6.7% of all United Kingdom heat pump installer searches, placing Aira fourth out of six installers.

Share of searches, September 2026
  1. Heatable34.1%
  2. Octopus Energy27.8%
  3. Heat Geek22.8%
  4. Aira6.7%
  5. British Gas5.5%
  6. EDF3%
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Which heat pump installers compete with Aira?

Aira against heat pump installers in the United Kingdom, by month

Share of searches by month for Heatable, Octopus Energy, Heat Geek, Aira, British Gas, EDF. The figures are in the table below the chart.

View monthly share of searches table
MonthHeatableOctopus EnergyHeat GeekAiraBritish GasEDF
Oct 202522.4%27.4%33.5%9.8%4.4%2.4%
Nov 202525.3%25.3%31.1%11.1%3.8%3.4%
Dec 202528.4%28.4%28.4%8.4%3.8%2.5%
Jan 202630.7%30.7%25%7.2%3.8%2.7%
Feb 202630.5%30.5%24.9%7.4%4.1%2.7%
Mar 202630%36.6%20%7%3.7%2.7%
Apr 202634.5%28.1%23%8.1%3.7%2.5%
May 202635%28.5%23.3%6.9%3.8%2.5%
Jun 202641.1%27.4%18.3%6.6%4.2%2.4%
Jul 202637%30.2%20.1%5.9%4%2.7%
Aug 202630.7%30.7%25.1%6%4.7%2.7%
Sep 202634.1%27.8%22.8%6.7%5.5%3%

  1. 1.Heatable

    34.1%

    Held 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +3.4 points.

  2. 2.Octopus Energy

    27.8%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -2.9 points.

  3. 3.Heat Geek

    22.8%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -2.4 points.

  4. 4.Aira

    6.7%

    Held 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.7 points.

  5. 5.British Gas

    5.5%

    Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.8 points.

  6. 6.EDF

    3%

    Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.3 points.

Compare search popularity between Aira and its closest rivals

Every comparison with Aira

5 comparisons

How has branded search demand for Aira changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Aira in the United Kingdom fell from 2.9K to 1.6K.
  • Across the 12 months ending September 2026, Aira’s share of searches among heat pump installers in the United Kingdom decreased from 9.8% to 6.7%.
  • Across the 12 months ending September 2026, Aira’s share of searches among heat pump installers in the United Kingdom peaked at 11.1% in November 2025 and was lowest at 5.9% in July 2026.

How did search popularity change for United Kingdom heat pump installers in September 2026?

6 changes

  1. In September 2026, Heatable gained share of searches among heat pump installers in the United Kingdom, from 30.7% to 34.1%.

  2. In September 2026, British Gas gained share of searches among heat pump installers in the United Kingdom, from 4.7% to 5.5%.

  3. In September 2026, Aira gained share of searches among heat pump installers in the United Kingdom, from 6% to 6.7%.

  4. In September 2026, Octopus Energy lost share of searches among heat pump installers in the United Kingdom, from 30.7% to 27.8%.

  5. In September 2026, Heat Geek lost share of searches among heat pump installers in the United Kingdom, from 25.1% to 22.8%.

  6. EDF’s share of searches among heat pump installers in the United Kingdom has gained ground for 3 months in a row, from 2.4% to 3% in September 2026.

How are Aira’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Aira’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aira heat pump

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