Octopus Energy vs Yü Energy:Which is more popular?
In September 2026, Yü Energy had more branded searches than Octopus Energy among business energy suppliers in the United Kingdom. Yü Energy had about 14,800 branded searches, while Octopus Energy had 2,900. Yü Energy made up 37% of all business energy supplier searches we track, and Octopus Energy accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about business energy suppliers, Octopus Energy appeared in four of the five answers and Yü Energy in two. Octopus Energy was mentioned before Yü Energy in three out of four answers that named either.
Who do people search for more?
Yü Energy, about 5 searches for every 1 for Octopus Energy
Who does AI mention more?
Octopus Energy, mentioned in 4 of 5 answers, Yü Energy in 2
Who does AI recommend more?
Octopus Energy, named ahead of Yü Energy in 3 of 4 answers
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Top business energy suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Octopus Energy was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Yü Energy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Octopus Energy was listed before Yü Energy in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
British Gas Business1st- Octopus Energy2nd
E.ON Next3rd
EDF4th
Crown Gas & Power5th
Opus Energy6th- Yü Energy7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- British Gas Business5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- E.ON Next5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Octopus Energy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EDF3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yü Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crown Gas & Power2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Opus Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business energy suppliers
5 answers
Asked ChatGPT
“What's the best business energy supplier in the UK?”
Asked ChatGPT
“Which UK business electricity supplier has the cheapest rates?”
Asked ChatGPT
“Who are the main business gas and electricity suppliers in the UK?”
Searched Google, AI Overview
“business energy”
Searched Google, AI Overview
“business electricity”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Octopus Energy or Yü Energy more popular in search?
This chart shows how often people search Google for Octopus Energy and Yü Energy by name. Each line represents a brand's share of searches for all seven business energy suppliers we track, month by month, from searches in United Kingdom.
Share of searches by month for Yü Energy, Octopus Energy. The figures are in the table below the chart.
View monthly share of searches table
| Month | British Gas Business | Yü Energy | Crown Gas & Power | Octopus Energy | EDF | Opus Energy | E.ON Next |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 36% | 7.1% | 7.1% | 7.1% | 4.6% | 2.1% |
| Nov 2025 | 35.2% | 35.2% | 8.4% | 7% | 7% | 4.7% | 2.6% |
| Dec 2025 | 40% | 32.8% | 7.9% | 6.3% | 6.3% | 4.3% | 2.4% |
| Jan 2026 | 36.1% | 36.1% | 8.8% | 7.1% | 5.9% | 3.9% | 2.1% |
| Feb 2026 | 37.7% | 37.7% | 7.4% | 6.1% | 4.8% | 4.1% | 2.2% |
| Mar 2026 | 33.5% | 41% | 6.6% | 6.6% | 6.6% | 2.9% | 2.9% |
| Apr 2026 | 34.6% | 42.3% | 6.8% | 5.6% | 5.6% | 3% | 2.1% |
| May 2026 | 33.4% | 40.8% | 8% | 6.6% | 5.2% | 3.6% | 2.4% |
| Jun 2026 | 37.8% | 37.8% | 7.4% | 6.1% | 6.1% | 2.6% | 2.2% |
| Jul 2026 | 38.8% | 38.8% | 6.3% | 6.3% | 5% | 2.6% | 2.3% |
| Aug 2026 | 37.1% | 37.1% | 7.4% | 7.4% | 5.8% | 3.1% | 2.2% |
| Sep 2026 | 37% | 37% | 7.3% | 7.3% | 6% | 3.3% | 2.2% |
How has the Octopus Energy and Yü Energy comparison changed over the last 12 months?
3 findings
- Yü Energy was ahead of Octopus Energy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Octopus Energy’s share of searches among business energy suppliers in the United Kingdom moved from 7.1% to 7.3%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Yü Energy’s share of searches among business energy suppliers in the United Kingdom moved from 36% to 37%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for United Kingdom business energy suppliers in September 2026?
0 changes
Neither Octopus Energy nor Yü Energy moved beyond provider rounding among business energy suppliers in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Octopus Energy’s and Yü Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Octopus Energy
1 branded search term
- octopus business energy
Yü Energy
1 branded search term
- yu energy
Other head-to-heads among business energy suppliers
- British Gas Business vs Yü Energy: compare popularity
- British Gas Business vs Crown Gas & Power: compare popularity
- British Gas Business vs Octopus Energy: compare popularity
- British Gas Business vs EDF: compare popularity
- Yü Energy vs Crown Gas & Power: compare popularity
- Yü Energy vs EDF: compare popularity
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