EDF vs Octopus Energy:Which is searched more in the United Kingdom?
In September 2026, Octopus Energy had more branded searches than EDF among heat pump installers in the United Kingdom. Octopus Energy had about 6,600 branded searches, while EDF had 720. Octopus Energy made up 27.8% of all heat pump installer searches we track, and EDF accounted for 3%.
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Is EDF or Octopus Energy more popular in search?
Compare the companies people in the UK buy and install air source heat pumps from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Octopus Energy, EDF. The figures are in the table below the chart.
View monthly share of searches table
| Month | Heatable | Octopus Energy | Heat Geek | Aira | British Gas | EDF |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 27.4% | 33.5% | 9.8% | 4.4% | 2.4% |
| Nov 2025 | 25.3% | 25.3% | 31.1% | 11.1% | 3.8% | 3.4% |
| Dec 2025 | 28.4% | 28.4% | 28.4% | 8.4% | 3.8% | 2.5% |
| Jan 2026 | 30.7% | 30.7% | 25% | 7.2% | 3.8% | 2.7% |
| Feb 2026 | 30.5% | 30.5% | 24.9% | 7.4% | 4.1% | 2.7% |
| Mar 2026 | 30% | 36.6% | 20% | 7% | 3.7% | 2.7% |
| Apr 2026 | 34.5% | 28.1% | 23% | 8.1% | 3.7% | 2.5% |
| May 2026 | 35% | 28.5% | 23.3% | 6.9% | 3.8% | 2.5% |
| Jun 2026 | 41.1% | 27.4% | 18.3% | 6.6% | 4.2% | 2.4% |
| Jul 2026 | 37% | 30.2% | 20.1% | 5.9% | 4% | 2.7% |
| Aug 2026 | 30.7% | 30.7% | 25.1% | 6% | 4.7% | 2.7% |
| Sep 2026 | 34.1% | 27.8% | 22.8% | 6.7% | 5.5% | 3% |
How has the EDF and Octopus Energy comparison changed over the last 12 months?
3 findings
- Octopus Energy was ahead of EDF in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EDF’s share of searches among heat pump installers in the United Kingdom moved from 2.4% to 3%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, Octopus Energy’s share of searches among heat pump installers in the United Kingdom moved from 27.4% to 27.8%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for United Kingdom heat pump installers in September 2026?
2 changes
In September 2026, Octopus Energy lost share of searches among heat pump installers in the United Kingdom, from 30.7% to 27.8%.
EDF’s share of searches among heat pump installers in the United Kingdom has gained ground for 3 months in a row, from 2.4% to 3% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using EDF’s and Octopus Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EDF
1 branded search term
- edf heat pump
Octopus Energy
1 branded search term
- octopus heat pump
Other head-to-heads among heat pump installers
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