Brandwave

New Zealand Sotheby’s International Realty vs Ray White:Which is more popular?

In September 2026, Ray White had more branded searches than New Zealand Sotheby’s International Realty among Auckland real estate agencies in New Zealand. Ray White had about 7,040 branded searches, while New Zealand Sotheby’s International Realty had 110. Ray White made up 24.2% of all Auckland real estate agency searches we track, and New Zealand Sotheby’s International Realty accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about Auckland real estate agencies, Ray White appeared in all three answers and New Zealand Sotheby’s International Realty in none.

Among Auckland real estate agencies in New Zealand in September 2026

Who do people search for more?

Ray White, about 64 searches for every 1 for New Zealand Sotheby’s International Realty

Ray White 7K searchesNew Zealand Sotheby’s International Realty 110 searches

Who does AI mention more?

Ray White, mentioned in every answer we collected

Ray White in 3 of 3New Zealand Sotheby’s International Realty in 0 of 3

Who does AI recommend more?

Ray White, the only one of the two named

Ray White first in 3New Zealand Sotheby’s International Realty never named

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Top Auckland real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Ray White appeared in all three answers. New Zealand Sotheby’s International Realty did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barfoot & Thompson1st
  2. Ray White2nd
  3. Harcourts3rd
  4. Bayleys4th
  5. Arizto5th
  6. Premium Real Estate–
  7. New Zealand Sotheby’s International Realty–
  8. Iron Bridge Real Estate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is New Zealand Sotheby’s International Realty or Ray White more popular in search?

This chart shows how often people search Google for New Zealand Sotheby’s International Realty and Ray White by name. Each line represents a brand's share of searches for all eight Auckland real estate agencies we track, month by month, from searches in New Zealand.

New Zealand Sotheby’s International Realty and Ray White among Auckland real estate agencies in New Zealand, by month

Share of searches by month for Ray White, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of searches table
MonthBarfoot & ThompsonRay WhiteBayleysHarcourtsAriztoPremium Real EstateNew Zealand Sotheby’s International RealtyIron Bridge Real Estate
Oct 202548.1%23.2%13.3%12.7%1.3%0.93%0.21%0.19%
Nov 202548.9%23.3%12.6%12.8%1.1%0.84%0.24%0.27%
Dec 202547.1%22.7%14.8%12.4%1.5%0.93%0.31%0.27%
Jan 202643.9%26.4%12.5%14.1%2.1%0.5%0.21%0.21%
Feb 202647.4%22.9%13.1%12.7%2.6%0.73%0.31%0.16%
Mar 202644.7%26%14%11.9%2.2%0.74%0.35%0.15%
Apr 202644.5%25.7%14%11.9%2.6%0.72%0.27%0.15%
May 202643%25.1%14.5%13.9%2.1%0.87%0.38%0.15%
Jun 202646.7%22.2%14.7%12.6%2.3%1.1%0.28%0.13%
Jul 202642.8%24.9%14.6%13.8%2.1%1.3%0.42%0.11%
Aug 202644.3%25.6%14%11.8%2.2%1.1%0.96%0.09%
Sep 202641.6%24.2%16.9%13.5%2.5%0.86%0.38%0.07%

How has the New Zealand Sotheby’s International Realty and Ray White comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland real estate agencies in September 2026?

2 changes

  1. In September 2026, Ray White lost share of searches among Auckland real estate agencies in New Zealand, from 25.6% to 24.2%.

  2. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among Auckland real estate agencies in New Zealand, from 0.96% to 0.38%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using New Zealand Sotheby’s International Realty’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

New Zealand Sotheby’s International Realty

4 branded search terms

  • new zealand sotheby's
  • new zealand sotheby's international realty
  • new zealand sothebys
  • nzsir

Ray White

5 branded search terms

  • ray white
  • ray white agents
  • ray white rentals
  • raywhite
  • raywhite rentals

How the Brand Demand Index is measured

Other head-to-heads among Auckland real estate agencies

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