Willowbank Wildlife Reserve vs Zealandia:Which is more popular by branded search in New Zealand?
In August 2026, Willowbank Wildlife Reserve had more branded searches than Zealandia among zoos and wildlife parks in New Zealand. Willowbank Wildlife Reserve was estimated to have 26.8K branded searches compared to Zealandia’s 18.2K, and held a 14.7% Share of Search versus Zealandia’s 10%.
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Which is more popular in search, Willowbank Wildlife Reserve or Zealandia?
Compare the zoos, sanctuaries and wildlife parks New Zealanders and visitors visit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Willowbank Wildlife Reserve, Zealandia. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Zoo | Willowbank Wildlife Reserve | Wellington Zoo | Zealandia | Orana Wildlife Park | Hamilton Zoo |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 13.2% | 12.9% | 9.5% | 10.3% | 10.3% |
| Nov 2025 | 41.2% | 14.5% | 12.3% | 13.3% | 9.2% | 9.6% |
| Dec 2025 | 42.3% | 15.4% | 12.6% | 10.1% | 9.8% | 9.8% |
| Jan 2026 | 38.7% | 15.7% | 14.1% | 10% | 10.7% | 10.8% |
| Feb 2026 | 42.2% | 14.6% | 12.7% | 11.5% | 9.2% | 9.8% |
| Mar 2026 | 41% | 15.9% | 12.5% | 11.8% | 9.1% | 9.7% |
| Apr 2026 | 38.3% | 17.1% | 14.1% | 8.9% | 10.8% | 10.7% |
| May 2026 | 41.7% | 11.9% | 18.9% | 8.9% | 8.8% | 9.8% |
| Jun 2026 | 45% | 13.3% | 11.1% | 9.8% | 10.4% | 10.3% |
| Jul 2026 | 48% | 11.6% | 12% | 7.9% | 9.2% | 11.2% |
| Aug 2026 | 43.5% | 14.7% | 13.2% | 10% | 9.4% | 9.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Willowbank Wildlife Reserve and Zealandia comparison changed over the last 12 months?
3 findings
- Willowbank Wildlife Reserve was ahead of Zealandia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Willowbank Wildlife Reserve’s estimated Share of Search among zoos and wildlife parks in New Zealand moved from 13.2% to 14.7%, and its estimated monthly branded searches moved from 27.1K to 26.8K.
- Across the 11 months ending August 2026, Zealandia’s estimated Share of Search among zoos and wildlife parks in New Zealand moved from 9.5% to 10%, and its estimated monthly branded searches moved from 19.5K to 18.2K.
How did search popularity change for New Zealand zoos and wildlife parks in August 2026?
2 changes
In August 2026, Willowbank Wildlife Reserve overtook Wellington Zoo to rank 2nd among zoos and wildlife parks in New Zealand, at 14.7%.
In August 2026, Zealandia overtook Hamilton Zoo to rank 4th among zoos and wildlife parks in New Zealand, at 10%.
How each brand is measured
Brandwave collects information about searches that people make online using Willowbank Wildlife Reserve’s and Zealandia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Willowbank Wildlife Reserve
4 branded search terms
- willowbank
- willowbank co nz
- willowbank wildlife reserve
- willowbank wildlife reserve tickets
Zealandia
11 branded search terms
- new zealandia
- visitzealandia com
- zealandia
- zealandia animals
- zealandia near me
- zealandia new zealand
- zealandia nz
- zealandia shuttle
- zealandia tickets
- zealandia wellington opening hours
- zealandia zoo
Put your own brand in this comparison
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