Zoos and wildlife parks in New Zealand:Which brands are most popular in search?
In August 2026, Auckland Zoo was the most searched among zoos and wildlife parks in New Zealand, with an estimated 79.1K branded searches and 43.5% estimated Share of Search within this set.
Auckland Zoo43.5%
Willowbank Wildlife Reserve14.7%
Wellington Zoo13.2%
Zealandia10%Orana Wildlife Park9.4%
Hamilton Zoo9.2%
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Compare the zoos, sanctuaries and wildlife parks New Zealanders and visitors visit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Auckland Zoo, Willowbank Wildlife Reserve, Wellington Zoo, Zealandia, Orana Wildlife Park, Hamilton Zoo. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Zoo | Willowbank Wildlife Reserve | Wellington Zoo | Zealandia | Orana Wildlife Park | Hamilton Zoo |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 13.2% | 12.9% | 9.5% | 10.3% | 10.3% |
| Nov 2025 | 41.2% | 14.5% | 12.3% | 13.3% | 9.2% | 9.6% |
| Dec 2025 | 42.3% | 15.4% | 12.6% | 10.1% | 9.8% | 9.8% |
| Jan 2026 | 38.7% | 15.7% | 14.1% | 10% | 10.7% | 10.8% |
| Feb 2026 | 42.2% | 14.6% | 12.7% | 11.5% | 9.2% | 9.8% |
| Mar 2026 | 41% | 15.9% | 12.5% | 11.8% | 9.1% | 9.7% |
| Apr 2026 | 38.3% | 17.1% | 14.1% | 8.9% | 10.8% | 10.7% |
| May 2026 | 41.7% | 11.9% | 18.9% | 8.9% | 8.8% | 9.8% |
| Jun 2026 | 45% | 13.3% | 11.1% | 9.8% | 10.4% | 10.3% |
| Jul 2026 | 48% | 11.6% | 12% | 7.9% | 9.2% | 11.2% |
| Aug 2026 | 43.5% | 14.7% | 13.2% | 10% | 9.4% | 9.2% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.5% | 79.1K | -29% | -4.5 points | |
| 2, moved from 3rd to 2nd | 14.7% | 26.8K | -0.45% | +3.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 13.2% | 23.9K | -13.8% | +1.2 pointsmoved from 2nd to 3rd | |
| 4, moved from 6th to 4th | 10% | 18.2K | -0.98% | +2.1 pointsmoved from 6th to 4th | |
| 5, held 5th | 9.4% | 17.1K | -20.2% | +0.2 points | |
| 6, moved from 4th to 6th | 9.2% | 16.8K | -35.6% | -2 pointsmoved from 4th to 6th |
43.5%
held 1st · 79.1K estimated branded searches · -29% vs prior month · -4.5 points
14.7%
moved from 3rd to 2nd · 26.8K estimated branded searches · -0.45% vs prior month · +3.1 points
13.2%
moved from 2nd to 3rd · 23.9K estimated branded searches · -13.8% vs prior month · +1.2 points
10%
moved from 6th to 4th · 18.2K estimated branded searches · -0.98% vs prior month · +2.1 points
9.4%
held 5th · 17.1K estimated branded searches · -20.2% vs prior month · +0.2 points
9.2%
moved from 4th to 6th · 16.8K estimated branded searches · -35.6% vs prior month · -2 points
Compare search popularity between leading brands
- Auckland Zoo vs Willowbank Wildlife Reserve: compare search popularity
- Auckland Zoo vs Wellington Zoo: compare search popularity
- Auckland Zoo vs Zealandia: compare search popularity
- Willowbank Wildlife Reserve vs Wellington Zoo: compare search popularity
- Willowbank Wildlife Reserve vs Zealandia: compare search popularity
- Wellington Zoo vs Zealandia: compare search popularity
- Compare any of these brands
Which brand is most popular in search among zoos and wildlife parks in New Zealand?
6 brands
In August 2026, Auckland Zoo was the most searched among zoos and wildlife parks in New Zealand, with an estimated 79.1K branded searches and 43.5% estimated Share of Search within this set. Willowbank Wildlife Reserve is in 2nd place, 28.7 percentage points behind at 14.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Auckland Zoo | 43.8% → 43.5% | 48%Jul 2026 | 38.3%Apr 2026 | 1st |
| Willowbank Wildlife Reserve | 13.2% → 14.7% | 17.1%Apr 2026 | 11.6%Jul 2026 | 2nd |
| Wellington Zoo | 12.9% → 13.2% | 18.9%May 2026 | 11.1%Jun 2026 | 3rd |
| Zealandia | 9.5% → 10% | 13.3%Nov 2025 | 7.9%Jul 2026 | 6th → 4th |
| Orana Wildlife Park | 10.3% → 9.4% | 10.8%Apr 2026 | 8.8%May 2026 | 5th |
| Hamilton Zoo | 10.3% → 9.2% | 11.2%Jul 2026 | 9.2%Aug 2026 | 4th → 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Willowbank Wildlife Reserve’s estimated Share of Search among zoos and wildlife parks in New Zealand increased from 13.2% to 14.7%.
- Across the 11 months ending August 2026, Orana Wildlife Park’s estimated Share of Search among zoos and wildlife parks in New Zealand decreased from 10.3% to 9.4%.
- Across the 11 months ending August 2026, Hamilton Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand decreased from 10.3% to 9.2%.
- Across the 11 months ending August 2026, Auckland Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand peaked at 48% in July 2026 and was lowest at 38.3% in April 2026.
- Across the 11 months ending August 2026, Willowbank Wildlife Reserve’s estimated Share of Search among zoos and wildlife parks in New Zealand peaked at 17.1% in April 2026 and was lowest at 11.6% in July 2026.
- Across the 11 months ending August 2026, Wellington Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand peaked at 18.9% in May 2026 and was lowest at 11.1% in June 2026.
- Across the 11 months ending August 2026, Zealandia’s estimated Share of Search among zoos and wildlife parks in New Zealand peaked at 13.3% in November 2025 and was lowest at 7.9% in July 2026.
- Across the 11 months ending August 2026, Orana Wildlife Park’s estimated Share of Search among zoos and wildlife parks in New Zealand peaked at 10.8% in April 2026 and was lowest at 8.8% in May 2026.
- Across the 11 months ending August 2026, Hamilton Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand peaked at 11.2% in July 2026 and was lowest at 9.2% in August 2026.
- Across the 11 months ending August 2026, Zealandia rose from 6th to 4th among zoos and wildlife parks in New Zealand.
- Across the 11 months ending August 2026, Hamilton Zoo fell from 4th to 6th among zoos and wildlife parks in New Zealand.
- Across the 11 months ending August 2026, Auckland Zoo and Wellington Zoo held steady: their estimated Share of Search among zoos and wildlife parks in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand zoos and wildlife parks in August 2026?
6 changes
In August 2026, Willowbank Wildlife Reserve overtook Wellington Zoo to rank 2nd among zoos and wildlife parks in New Zealand, at 14.7%.
In August 2026, Zealandia overtook Hamilton Zoo to rank 4th among zoos and wildlife parks in New Zealand, at 10%.
In August 2026, Wellington Zoo gained estimated Share of Search among zoos and wildlife parks in New Zealand, from 12% to 13.2%.
In August 2026, Auckland Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 48% to 43.5%.
In August 2026, Hamilton Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 11.2% to 9.2%.
Estimated monthly branded searches for Orana Wildlife Park in New Zealand fell 19% over 11 measured months, from 21.1K to 17.1K in August 2026.
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