How popular isWillowbank Wildlife Reserve?
In September 2026, people searched for Willowbank Wildlife Reserve by name about 31,200 times in New Zealand, a 15.1% increase from the previous year. These searches made up 16.7% of all New Zealand zoos and wildlife park searches, placing Willowbank Wildlife Reserve second out of six parks. When we asked both ChatGPT and Google AI Overviews about zoos and wildlife parks, Willowbank Wildlife Reserve appeared in two of the three answers and was the fifth most recommended of the six.
Willowbank Wildlife Reserve is the second most searched of 6 competitors and the fifth most recommended in AI answers.
Auckland ZooShare of searches 36.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Willowbank Wildlife ReserveShare of searches 16.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
Orana Wildlife ParkShare of searches 16.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Wellington ZooShare of searches 13%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
Hamilton ZooShare of searches 10.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
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Top zoos and wildlife parks in ChatGPT and Google AI Overviews
In three ChatGPT questions, Willowbank Wildlife Reserve was mentioned in two out of three: in two of the three ChatGPT answers. Willowbank Wildlife Reserve is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Auckland Zoo3 of 3Named in 3 of 3 ChatGPT answers
- Orana Wildlife Park3 of 3Named in 3 of 3 ChatGPT answers
- Hamilton Zoo3 of 3Named in 3 of 3 ChatGPT answers
- Willowbank Wildlife Reserve2 of 3Named in 2 of 3 ChatGPT answers
Zealandia2 of 3Named in 2 of 3 ChatGPT answers- Wellington Zoo1 of 3Named in 1 of 3 ChatGPT answers
See every answer about zoos and wildlife parks
3 answers
Asked ChatGPT
“Which zoo or wildlife park should I go to in New Zealand?”
Asked ChatGPT
“What are the best zoos and wildlife parks in New Zealand?”
Asked ChatGPT
“What's the best zoo or wildlife park in New Zealand for a family day out?”
Searched Google, AI Overview
“zoos nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“wildlife park nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which zoos and wildlife parks compete with Willowbank Wildlife Reserve?
Share of searches by month for Auckland Zoo, Willowbank Wildlife Reserve, Orana Wildlife Park, Wellington Zoo, Hamilton Zoo, Zealandia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Auckland Zoo | Willowbank Wildlife Reserve | Orana Wildlife Park | Wellington Zoo | Hamilton Zoo | Zealandia |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 14.4% | 11% | 12.8% | 10.9% | 6.8% |
| Nov 2025 | 41.8% | 16% | 9.9% | 12.3% | 10.3% | 9.7% |
| Dec 2025 | 43.3% | 17.1% | 10.7% | 12.7% | 10.6% | 5.6% |
| Jan 2026 | 39.5% | 17.4% | 11.7% | 13.8% | 11.5% | 6.1% |
| Feb 2026 | 43.4% | 16.2% | 10.1% | 12.7% | 10.6% | 6.9% |
| Mar 2026 | 41.7% | 17.6% | 9.9% | 12.4% | 10.3% | 8% |
| Apr 2026 | 38.5% | 18.8% | 11.6% | 13.8% | 11.3% | 5.9% |
| May 2026 | 42.2% | 13% | 9.4% | 18.8% | 10.3% | 6.4% |
| Jun 2026 | 45.4% | 14.7% | 11.3% | 10.9% | 11% | 6.8% |
| Jul 2026 | 48.1% | 12.7% | 9.8% | 11.7% | 11.8% | 5.9% |
| Aug 2026 | 43.6% | 16% | 10.1% | 13% | 9.7% | 7.5% |
| Sep 2026 | 36.6% | 16.7% | 16.1% | 13% | 10.8% | 6.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.6% | 68.6K | -5.8% | -7 points | |
| 2, held 2nd | 16.7% | 31.2K | +16.4% | +0.6 points | |
| 3, moved from 4th to 3rd | 16.1% | 30.1K | +79.6% | +6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13% | 24.4K | +12% | 0 pointsmoved from 3rd to 4th | |
| 5, held 5th | 10.8% | 20.1K | +23.8% | +1 points | |
| 6, held 6th | 6.8% | 12.8K | +2.2% | -0.7 points |
36.6%
Held 1st. 68.6K estimated branded searches, -5.8% vs prior month. Share -7 points.
16.7%
Held 2nd. 31.2K estimated branded searches, +16.4% vs prior month. Share +0.6 points.
16.1%
Moved from 4th to 3rd. 30.1K estimated branded searches, +79.6% vs prior month. Share +6 points.
13%
Moved from 3rd to 4th. 24.4K estimated branded searches, +12% vs prior month. Share 0 points.
10.8%
Held 5th. 20.1K estimated branded searches, +23.8% vs prior month. Share +1 points.
6.8%
Held 6th. 12.8K estimated branded searches, +2.2% vs prior month. Share -0.7 points.
Compare popularity between Willowbank Wildlife Reserve and its closest rivals
- Willowbank Wildlife Reserve vs Auckland Zoo: compare popularity
- Willowbank Wildlife Reserve vs Orana Wildlife Park: compare popularity
- Willowbank Wildlife Reserve vs Wellington Zoo: compare popularity
- Willowbank Wildlife Reserve vs Hamilton Zoo: compare popularity
- Willowbank Wildlife Reserve vs Zealandia: compare popularity
- Compare Willowbank Wildlife Reserve with any brand
Every comparison with Willowbank Wildlife Reserve
5 comparisons
How has branded search demand for Willowbank Wildlife Reserve changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Willowbank Wildlife Reserve in New Zealand rose from 27.1K to 31.2K.
- Across the 12 months ending September 2026, Willowbank Wildlife Reserve’s share of searches among zoos and wildlife parks in New Zealand increased from 14.4% to 16.7%.
- Across the 12 months ending September 2026, Willowbank Wildlife Reserve’s share of searches among zoos and wildlife parks in New Zealand peaked at 18.8% in April 2026 and was lowest at 12.7% in July 2026.
How did search popularity change for New Zealand zoos and wildlife parks in September 2026?
5 changes
In September 2026, Orana Wildlife Park overtook Wellington Zoo to rank 3rd among zoos and wildlife parks in New Zealand, with 16.1% of the searches.
In September 2026, Hamilton Zoo gained share of searches among zoos and wildlife parks in New Zealand, from 9.7% to 10.8%.
In September 2026, Willowbank Wildlife Reserve gained share of searches among zoos and wildlife parks in New Zealand, from 16% to 16.7%.
In September 2026, Auckland Zoo lost share of searches among zoos and wildlife parks in New Zealand, from 43.6% to 36.6%.
In September 2026, Zealandia lost share of searches among zoos and wildlife parks in New Zealand, from 7.5% to 6.8%.
How are Willowbank Wildlife Reserve’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Willowbank Wildlife Reserve’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- willowbank
- willowbank wildlife reserve
- willowbank wildlife reserve tickets
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