Brandwave

Hamilton Zoo vs Willowbank Wildlife Reserve:Which is more popular by branded search in New Zealand?

In August 2026, Willowbank Wildlife Reserve had more branded searches than Hamilton Zoo among zoos and wildlife parks in New Zealand. Willowbank Wildlife Reserve was estimated to have 26.8K branded searches compared to Hamilton Zoo’s 16.8K, and held a 14.7% Share of Search versus Hamilton Zoo’s 9.2%.

Share of Search among zoos and wildlife parks in New Zealand in August 2026Which is more popular in search, Hamilton Zoo or Willowbank Wildlife Reserve?
Hamilton Zoo9.2%16.8K searches
vs
Willowbank Wildlife Reserve14.7%26.8K searches
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Which is more popular in search, Hamilton Zoo or Willowbank Wildlife Reserve?

Compare the zoos, sanctuaries and wildlife parks New Zealanders and visitors visit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hamilton Zoo and Willowbank Wildlife Reserve among zoos and wildlife parks in New Zealand, by month

Share of Search by month for Willowbank Wildlife Reserve, Hamilton Zoo. The figures are in the table below the chart.

View monthly share of search table
MonthAuckland ZooWillowbank Wildlife ReserveWellington ZooZealandiaOrana Wildlife ParkHamilton Zoo
Oct 202543.8%13.2%12.9%9.5%10.3%10.3%
Nov 202541.2%14.5%12.3%13.3%9.2%9.6%
Dec 202542.3%15.4%12.6%10.1%9.8%9.8%
Jan 202638.7%15.7%14.1%10%10.7%10.8%
Feb 202642.2%14.6%12.7%11.5%9.2%9.8%
Mar 202641%15.9%12.5%11.8%9.1%9.7%
Apr 202638.3%17.1%14.1%8.9%10.8%10.7%
May 202641.7%11.9%18.9%8.9%8.8%9.8%
Jun 202645%13.3%11.1%9.8%10.4%10.3%
Jul 202648%11.6%12%7.9%9.2%11.2%
Aug 202643.5%14.7%13.2%10%9.4%9.2%
Sep 2026——————

How has the Hamilton Zoo and Willowbank Wildlife Reserve comparison changed over the last 12 months?

How did search popularity change for New Zealand zoos and wildlife parks in August 2026?

  1. In August 2026, Willowbank Wildlife Reserve overtook Wellington Zoo to rank 2nd among zoos and wildlife parks in New Zealand, at 14.7%.

  2. In August 2026, Zealandia overtook Hamilton Zoo to rank 4th among zoos and wildlife parks in New Zealand, at 10%.

  3. In August 2026, Hamilton Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 11.2% to 9.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Hamilton Zoo’s and Willowbank Wildlife Reserve’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hamilton Zoo

15 branded search terms

  • grab one hamilton zoo
  • hamilton zoo
  • hamilton zoo animals
  • hamilton zoo deal
  • hamilton zoo discount
  • hamilton zoo encounters
  • hamilton zoo experiences
  • hamilton zoo hours
  • hamilton zoo near me
  • hamilton zoo opening hours
  • hamilton zoo photos
  • hamilton zoo price
  • hamilton zoo ticket
  • hamiltonzoo
  • hamiltonzoo co nz

Willowbank Wildlife Reserve

4 branded search terms

  • willowbank
  • willowbank co nz
  • willowbank wildlife reserve
  • willowbank wildlife reserve tickets

How the Brand Demand Index is measured

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