Brandwave

How popular isHamilton Zoo in search?

In August 2026, there were an estimated 16.8K branded searches for Hamilton Zoo in New Zealand which is down 20.8% over the last 11 months. Hamilton Zoo holds 9.2% estimated Share of Search among New Zealand zoos and wildlife parks and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Auckland Zoo43.5%
  2. Willowbank Wildlife Reserve14.7%
  3. Wellington Zoo13.2%
  4. Zealandia10%
  5. Orana Wildlife Park9.4%
  6. Hamilton Zoo9.2%
Hamilton Zoo website (opens in a new tab)

Follow Hamilton Zoo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which zoos and wildlife parks compete with Hamilton Zoo?

Hamilton Zoo against zoos and wildlife parks in New Zealand, by month

Share of Search by month for Auckland Zoo, Willowbank Wildlife Reserve, Wellington Zoo, Zealandia, Orana Wildlife Park, Hamilton Zoo. The figures are in the table below the chart.

View monthly share of search table
MonthAuckland ZooWillowbank Wildlife ReserveWellington ZooZealandiaOrana Wildlife ParkHamilton Zoo
Oct 202543.8%13.2%12.9%9.5%10.3%10.3%
Nov 202541.2%14.5%12.3%13.3%9.2%9.6%
Dec 202542.3%15.4%12.6%10.1%9.8%9.8%
Jan 202638.7%15.7%14.1%10%10.7%10.8%
Feb 202642.2%14.6%12.7%11.5%9.2%9.8%
Mar 202641%15.9%12.5%11.8%9.1%9.7%
Apr 202638.3%17.1%14.1%8.9%10.8%10.7%
May 202641.7%11.9%18.9%8.9%8.8%9.8%
Jun 202645%13.3%11.1%9.8%10.4%10.3%
Jul 202648%11.6%12%7.9%9.2%11.2%
Aug 202643.5%14.7%13.2%10%9.4%9.2%
Sep 2026——————

  1. 1.Auckland Zoo

    43.5%

    held 1st · 79.1K estimated branded searches · -29% vs prior month · -4.5 points

  2. 2.Willowbank Wildlife Reserve

    14.7%

    moved from 3rd to 2nd · 26.8K estimated branded searches · -0.45% vs prior month · +3.1 points

  3. 3.Wellington Zoo

    13.2%

    moved from 2nd to 3rd · 23.9K estimated branded searches · -13.8% vs prior month · +1.2 points

  4. 4.Zealandia

    10%

    moved from 6th to 4th · 18.2K estimated branded searches · -0.98% vs prior month · +2.1 points

  5. 5.Orana Wildlife Park

    9.4%

    held 5th · 17.1K estimated branded searches · -20.2% vs prior month · +0.2 points

  6. 6.Hamilton Zoo

    9.2%

    moved from 4th to 6th · 16.8K estimated branded searches · -35.6% vs prior month · -2 points

Compare search popularity between Hamilton Zoo and its closest rivals

How has branded search demand for Hamilton Zoo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hamilton Zoo in New Zealand fell from 21.2K to 16.8K.
  • Across the 11 months ending August 2026, Hamilton Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand decreased from 10.3% to 9.2%.
  • Across the 11 months ending August 2026, Hamilton Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand peaked at 11.2% in July 2026 and was lowest at 9.2% in August 2026.
  • Across the 11 months ending August 2026, Hamilton Zoo fell from 4th to 6th among zoos and wildlife parks in New Zealand.

How did search popularity change for New Zealand zoos and wildlife parks in August 2026?

  1. In August 2026, Willowbank Wildlife Reserve overtook Wellington Zoo to rank 2nd among zoos and wildlife parks in New Zealand, at 14.7%.

  2. In August 2026, Zealandia overtook Hamilton Zoo to rank 4th among zoos and wildlife parks in New Zealand, at 10%.

  3. In August 2026, Wellington Zoo gained estimated Share of Search among zoos and wildlife parks in New Zealand, from 12% to 13.2%.

  4. In August 2026, Auckland Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 48% to 43.5%.

  5. In August 2026, Hamilton Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 11.2% to 9.2%.

  6. Estimated monthly branded searches for Orana Wildlife Park in New Zealand fell 19% over 11 measured months, from 21.1K to 17.1K in August 2026.

How is Hamilton Zoo measured?

Brandwave collects information about searches that people make online using Hamilton Zoo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • grab one hamilton zoo
  • hamilton zoo
  • hamilton zoo animals
  • hamilton zoo deal
  • hamilton zoo discount
  • hamilton zoo encounters
  • hamilton zoo experiences
  • hamilton zoo hours
  • hamilton zoo near me
  • hamilton zoo opening hours
  • hamilton zoo photos
  • hamilton zoo price
  • hamilton zoo ticket
  • hamiltonzoo
  • hamiltonzoo co nz

Do you work for Hamilton Zoo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Hamilton Zoo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record