Brandwave

How popular isHamilton Zoo?

In September 2026, people searched for Hamilton Zoo by name about 20,100 times in New Zealand, about the same as the previous year. These searches made up 10.8% of all New Zealand zoos and wildlife park searches, placing Hamilton Zoo fifth out of six parks. When we asked both ChatGPT and Google AI Overviews about zoos and wildlife parks, Hamilton Zoo appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Hamilton Zoo is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. Auckland ZooShare of searches 36.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Willowbank Wildlife ReserveShare of searches 16.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  3. Orana Wildlife ParkShare of searches 16.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Wellington ZooShare of searches 13%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  5. Hamilton ZooShare of searches 10.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd

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Top zoos and wildlife parks in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hamilton Zoo appeared in all three answers. Hamilton Zoo is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Auckland Zoo1st
  2. Orana Wildlife Park2nd
  3. Hamilton Zoo3rd
  4. Zealandia4th
  5. Willowbank Wildlife Reserve5th
  6. Wellington Zoo6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about zoos and wildlife parks

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which zoos and wildlife parks compete with Hamilton Zoo?

Hamilton Zoo against zoos and wildlife parks in New Zealand, by month

Share of searches by month for Auckland Zoo, Willowbank Wildlife Reserve, Orana Wildlife Park, Wellington Zoo, Hamilton Zoo, Zealandia. The figures are in the table below the chart.

View monthly share of searches table
MonthAuckland ZooWillowbank Wildlife ReserveOrana Wildlife ParkWellington ZooHamilton ZooZealandia
Oct 202544.1%14.4%11%12.8%10.9%6.8%
Nov 202541.8%16%9.9%12.3%10.3%9.7%
Dec 202543.3%17.1%10.7%12.7%10.6%5.6%
Jan 202639.5%17.4%11.7%13.8%11.5%6.1%
Feb 202643.4%16.2%10.1%12.7%10.6%6.9%
Mar 202641.7%17.6%9.9%12.4%10.3%8%
Apr 202638.5%18.8%11.6%13.8%11.3%5.9%
May 202642.2%13%9.4%18.8%10.3%6.4%
Jun 202645.4%14.7%11.3%10.9%11%6.8%
Jul 202648.1%12.7%9.8%11.7%11.8%5.9%
Aug 202643.6%16%10.1%13%9.7%7.5%
Sep 202636.6%16.7%16.1%13%10.8%6.8%

  1. 1.Auckland Zoo

    36.6%

    Held 1st. 68.6K estimated branded searches, -5.8% vs prior month. Share -7 points.

  2. 2.Willowbank Wildlife Reserve

    16.7%

    Held 2nd. 31.2K estimated branded searches, +16.4% vs prior month. Share +0.6 points.

  3. 3.Orana Wildlife Park

    16.1%

    Moved from 4th to 3rd. 30.1K estimated branded searches, +79.6% vs prior month. Share +6 points.

  4. 4.Wellington Zoo

    13%

    Moved from 3rd to 4th. 24.4K estimated branded searches, +12% vs prior month. Share 0 points.

  5. 5.Hamilton Zoo

    10.8%

    Held 5th. 20.1K estimated branded searches, +23.8% vs prior month. Share +1 points.

  6. 6.Zealandia

    6.8%

    Held 6th. 12.8K estimated branded searches, +2.2% vs prior month. Share -0.7 points.

Compare popularity between Hamilton Zoo and its closest rivals

Every comparison with Hamilton Zoo

5 comparisons

How has branded search demand for Hamilton Zoo changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hamilton Zoo in New Zealand held steady, from 20.5K to 20.1K.
  • Across the 12 months ending September 2026, Hamilton Zoo’s share of searches among zoos and wildlife parks in New Zealand peaked at 11.8% in July 2026 and was lowest at 9.7% in August 2026.

How did search popularity change for New Zealand zoos and wildlife parks in September 2026?

5 changes

  1. In September 2026, Orana Wildlife Park overtook Wellington Zoo to rank 3rd among zoos and wildlife parks in New Zealand, with 16.1% of the searches.

  2. In September 2026, Hamilton Zoo gained share of searches among zoos and wildlife parks in New Zealand, from 9.7% to 10.8%.

  3. In September 2026, Willowbank Wildlife Reserve gained share of searches among zoos and wildlife parks in New Zealand, from 16% to 16.7%.

  4. In September 2026, Auckland Zoo lost share of searches among zoos and wildlife parks in New Zealand, from 43.6% to 36.6%.

  5. In September 2026, Zealandia lost share of searches among zoos and wildlife parks in New Zealand, from 7.5% to 6.8%.

How are Hamilton Zoo’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Hamilton Zoo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hamilton zoo
  • hamilton zoo animals
  • hamilton zoo encounters
  • hamilton zoo experiences
  • hamilton zoo hours
  • hamilton zoo photos
  • hamilton zoo ticket
  • hamiltonzoo

Do you work for Hamilton Zoo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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