Brandwave

Auckland Zoo vs Hamilton Zoo:Which is more popular by branded search in New Zealand?

In August 2026, Auckland Zoo had more branded searches than Hamilton Zoo among zoos and wildlife parks in New Zealand. Auckland Zoo was estimated to have 79.1K branded searches compared to Hamilton Zoo’s 16.8K, and held a 43.5% Share of Search versus Hamilton Zoo’s 9.2%.

Share of Search among zoos and wildlife parks in New Zealand in August 2026Which is more popular in search, Auckland Zoo or Hamilton Zoo?
Auckland Zoo43.5%79.1K searches
vs
Hamilton Zoo9.2%16.8K searches
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Which is more popular in search, Auckland Zoo or Hamilton Zoo?

Compare the zoos, sanctuaries and wildlife parks New Zealanders and visitors visit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Auckland Zoo and Hamilton Zoo among zoos and wildlife parks in New Zealand, by month

Share of Search by month for Auckland Zoo, Hamilton Zoo. The figures are in the table below the chart.

View monthly share of search table
MonthAuckland ZooWillowbank Wildlife ReserveWellington ZooZealandiaOrana Wildlife ParkHamilton Zoo
Oct 202543.8%13.2%12.9%9.5%10.3%10.3%
Nov 202541.2%14.5%12.3%13.3%9.2%9.6%
Dec 202542.3%15.4%12.6%10.1%9.8%9.8%
Jan 202638.7%15.7%14.1%10%10.7%10.8%
Feb 202642.2%14.6%12.7%11.5%9.2%9.8%
Mar 202641%15.9%12.5%11.8%9.1%9.7%
Apr 202638.3%17.1%14.1%8.9%10.8%10.7%
May 202641.7%11.9%18.9%8.9%8.8%9.8%
Jun 202645%13.3%11.1%9.8%10.4%10.3%
Jul 202648%11.6%12%7.9%9.2%11.2%
Aug 202643.5%14.7%13.2%10%9.4%9.2%
Sep 2026——————

How has the Auckland Zoo and Hamilton Zoo comparison changed over the last 12 months?

How did search popularity change for New Zealand zoos and wildlife parks in August 2026?

  1. In August 2026, Zealandia overtook Hamilton Zoo to rank 4th among zoos and wildlife parks in New Zealand, at 10%.

  2. In August 2026, Auckland Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 48% to 43.5%.

  3. In August 2026, Hamilton Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 11.2% to 9.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Auckland Zoo’s and Hamilton Zoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Auckland Zoo

16 branded search terms

  • auckland zoo
  • auckland zoo animals
  • auckland zoo cost
  • auckland zoo map
  • auckland zoo online
  • auckland zoo open hours
  • auckland zoo parking
  • auckland zoo photos
  • auckland zoo ticket price
  • auckland zoo tickets
  • auckland zoo time
  • auckland zoo western springs auckland
  • auckland zoo western springs auckland new zealand
  • aucklandzoo
  • aucklandzoo co nz
  • aucklandzoo tickets

Hamilton Zoo

15 branded search terms

  • grab one hamilton zoo
  • hamilton zoo
  • hamilton zoo animals
  • hamilton zoo deal
  • hamilton zoo discount
  • hamilton zoo encounters
  • hamilton zoo experiences
  • hamilton zoo hours
  • hamilton zoo near me
  • hamilton zoo opening hours
  • hamilton zoo photos
  • hamilton zoo price
  • hamilton zoo ticket
  • hamiltonzoo
  • hamiltonzoo co nz

How the Brand Demand Index is measured

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