Brandwave

Wellington Zoo vs Willowbank Wildlife Reserve:Which is more popular by branded search in New Zealand?

In August 2026, Willowbank Wildlife Reserve had more branded searches than Wellington Zoo among zoos and wildlife parks in New Zealand. Willowbank Wildlife Reserve was estimated to have 26.8K branded searches compared to Wellington Zoo’s 23.9K, and held a 14.7% Share of Search versus Wellington Zoo’s 13.2%.

Share of Search among zoos and wildlife parks in New Zealand in August 2026Which is more popular in search, Wellington Zoo or Willowbank Wildlife Reserve?
Wellington Zoo13.2%23.9K searches
vs
Willowbank Wildlife Reserve14.7%26.8K searches
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Which is more popular in search, Wellington Zoo or Willowbank Wildlife Reserve?

Compare the zoos, sanctuaries and wildlife parks New Zealanders and visitors visit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Wellington Zoo and Willowbank Wildlife Reserve among zoos and wildlife parks in New Zealand, by month

Share of Search by month for Willowbank Wildlife Reserve, Wellington Zoo. The figures are in the table below the chart.

View monthly share of search table
MonthAuckland ZooWillowbank Wildlife ReserveWellington ZooZealandiaOrana Wildlife ParkHamilton Zoo
Oct 202543.8%13.2%12.9%9.5%10.3%10.3%
Nov 202541.2%14.5%12.3%13.3%9.2%9.6%
Dec 202542.3%15.4%12.6%10.1%9.8%9.8%
Jan 202638.7%15.7%14.1%10%10.7%10.8%
Feb 202642.2%14.6%12.7%11.5%9.2%9.8%
Mar 202641%15.9%12.5%11.8%9.1%9.7%
Apr 202638.3%17.1%14.1%8.9%10.8%10.7%
May 202641.7%11.9%18.9%8.9%8.8%9.8%
Jun 202645%13.3%11.1%9.8%10.4%10.3%
Jul 202648%11.6%12%7.9%9.2%11.2%
Aug 202643.5%14.7%13.2%10%9.4%9.2%
Sep 2026——————

How has the Wellington Zoo and Willowbank Wildlife Reserve comparison changed over the last 12 months?

How did search popularity change for New Zealand zoos and wildlife parks in August 2026?

  1. In August 2026, Willowbank Wildlife Reserve overtook Wellington Zoo to rank 2nd among zoos and wildlife parks in New Zealand, at 14.7%.

  2. In August 2026, Wellington Zoo gained estimated Share of Search among zoos and wildlife parks in New Zealand, from 12% to 13.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Wellington Zoo’s and Willowbank Wildlife Reserve’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Wellington Zoo

20 branded search terms

  • capybara wellington zoo
  • map of wellington zoo
  • red panda wellington zoo
  • snow leopard wellington zoo
  • wellington zoo
  • wellington zoo 200 daniell street newtown wellington 6021
  • wellington zoo animals
  • wellington zoo cafe
  • wellington zoo cost
  • wellington zoo daniell street newtown wellington
  • wellington zoo hours
  • wellington zoo open hours
  • wellington zoo parking
  • wellington zoo photos
  • wellington zoo shop
  • wellington zoo specials
  • wellington zoo ticket
  • wellington zoo zoo
  • wellingtonzoo
  • wellingtonzoo com

Willowbank Wildlife Reserve

4 branded search terms

  • willowbank
  • willowbank co nz
  • willowbank wildlife reserve
  • willowbank wildlife reserve tickets

How the Brand Demand Index is measured

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