Brandwave

How popular isWellington Zoo in search?

In August 2026, there were an estimated 23.9K branded searches for Wellington Zoo in New Zealand which is down 9.3% over the last 11 months. Wellington Zoo holds 26.1% estimated Share of Search among New Zealand wellington attractions and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Weta Workshop27.6%
  2. Wellington Zoo26.1%
  3. Wellington Cable Car20.7%
  4. Zealandia19.8%
  5. Space Place5.8%
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Which wellington attractions compete with Wellington Zoo?

Wellington Zoo against wellington attractions in New Zealand, by month

Share of Search by month for Weta Workshop, Wellington Zoo, Wellington Cable Car, Zealandia, Space Place. The figures are in the table below the chart.

View monthly share of search table
MonthWeta WorkshopWellington ZooWellington Cable CarZealandiaSpace Place
Oct 202531.7%22.5%24.3%16.6%4.9%
Nov 202531.8%17.6%27.9%19%3.6%
Dec 202531.5%19%29.6%15.2%4.7%
Jan 202631%21.5%26.9%15.3%5.2%
Feb 202630%17.2%33.1%15.5%4.1%
Mar 202629.6%18.9%29.7%17.8%4%
Apr 202627.3%25.6%26.3%16.1%4.6%
May 202623.8%34.9%20.2%16.4%4.6%
Jun 202632.4%22.5%19.3%20%5.8%
Jul 202627.8%26.1%21.8%17.3%7%
Aug 202627.6%26.1%20.7%19.8%5.8%
Sep 2026—————

  1. 1.Weta Workshop

    27.6%

    held 1st · 25.2K estimated branded searches · -14.5% vs prior month · -0.2 points

  2. 2.Wellington Zoo

    26.1%

    held 2nd · 23.9K estimated branded searches · -13.8% vs prior month · 0 points

  3. 3.Wellington Cable Car

    20.7%

    held 3rd · 19K estimated branded searches · -18.3% vs prior month · -1.1 points

  4. 4.Zealandia

    19.8%

    held 4th · 18.2K estimated branded searches · -0.98% vs prior month · +2.6 points

  5. 5.Space Place

    5.8%

    held 5th · 5.3K estimated branded searches · -28.4% vs prior month · -1.2 points

Compare search popularity between Wellington Zoo and its closest rivals

How has branded search demand for Wellington Zoo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wellington Zoo in New Zealand fell from 26.4K to 23.9K.
  • Across the 11 months ending August 2026, Wellington Zoo’s estimated Share of Search among wellington attractions in New Zealand increased from 22.5% to 26.1%.
  • Across the 11 months ending August 2026, Wellington Zoo’s estimated Share of Search among wellington attractions in New Zealand peaked at 34.9% in May 2026 and was lowest at 17.2% in February 2026.
  • Across the 11 months ending August 2026, Wellington Zoo rose from 3rd to 2nd among wellington attractions in New Zealand.

How did search popularity change for New Zealand wellington attractions in August 2026?

  1. In August 2026, Zealandia gained estimated Share of Search among wellington attractions in New Zealand, from 17.3% to 19.8%.

  2. In August 2026, Space Place lost estimated Share of Search among wellington attractions in New Zealand, from 7% to 5.8%.

  3. In August 2026, Wellington Cable Car lost estimated Share of Search among wellington attractions in New Zealand, from 21.8% to 20.7%.

  4. Estimated monthly branded searches for Weta Workshop in New Zealand fell 32.2% over 11 measured months, from 37.2K to 25.2K in August 2026.

Which zoos and wildlife parks compete with Wellington Zoo?

Wellington Zoo against zoos and wildlife parks in New Zealand, by month

Share of Search by month for Auckland Zoo, Willowbank Wildlife Reserve, Wellington Zoo, Zealandia, Orana Wildlife Park, Hamilton Zoo. The figures are in the table below the chart.

View monthly share of search table
MonthAuckland ZooWillowbank Wildlife ReserveWellington ZooZealandiaOrana Wildlife ParkHamilton Zoo
Oct 202543.8%13.2%12.9%9.5%10.3%10.3%
Nov 202541.2%14.5%12.3%13.3%9.2%9.6%
Dec 202542.3%15.4%12.6%10.1%9.8%9.8%
Jan 202638.7%15.7%14.1%10%10.7%10.8%
Feb 202642.2%14.6%12.7%11.5%9.2%9.8%
Mar 202641%15.9%12.5%11.8%9.1%9.7%
Apr 202638.3%17.1%14.1%8.9%10.8%10.7%
May 202641.7%11.9%18.9%8.9%8.8%9.8%
Jun 202645%13.3%11.1%9.8%10.4%10.3%
Jul 202648%11.6%12%7.9%9.2%11.2%
Aug 202643.5%14.7%13.2%10%9.4%9.2%
Sep 2026——————

  1. 1.Auckland Zoo

    43.5%

    held 1st · 79.1K estimated branded searches · -29% vs prior month · -4.5 points

  2. 2.Willowbank Wildlife Reserve

    14.7%

    moved from 3rd to 2nd · 26.8K estimated branded searches · -0.45% vs prior month · +3.1 points

  3. 3.Wellington Zoo

    13.2%

    moved from 2nd to 3rd · 23.9K estimated branded searches · -13.8% vs prior month · +1.2 points

  4. 4.Zealandia

    10%

    moved from 6th to 4th · 18.2K estimated branded searches · -0.98% vs prior month · +2.1 points

  5. 5.Orana Wildlife Park

    9.4%

    held 5th · 17.1K estimated branded searches · -20.2% vs prior month · +0.2 points

  6. 6.Hamilton Zoo

    9.2%

    moved from 4th to 6th · 16.8K estimated branded searches · -35.6% vs prior month · -2 points

Compare search popularity between Wellington Zoo and its closest rivals

How has branded search demand for Wellington Zoo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Wellington Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand peaked at 18.9% in May 2026 and was lowest at 11.1% in June 2026.

How did search popularity change for New Zealand zoos and wildlife parks in August 2026?

  1. In August 2026, Willowbank Wildlife Reserve overtook Wellington Zoo to rank 2nd among zoos and wildlife parks in New Zealand, at 14.7%.

  2. In August 2026, Zealandia overtook Hamilton Zoo to rank 4th among zoos and wildlife parks in New Zealand, at 10%.

  3. In August 2026, Wellington Zoo gained estimated Share of Search among zoos and wildlife parks in New Zealand, from 12% to 13.2%.

  4. In August 2026, Auckland Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 48% to 43.5%.

  5. In August 2026, Hamilton Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 11.2% to 9.2%.

  6. Estimated monthly branded searches for Orana Wildlife Park in New Zealand fell 19% over 11 measured months, from 21.1K to 17.1K in August 2026.

How is Wellington Zoo measured?

Brandwave collects information about searches that people make online using Wellington Zoo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • capybara wellington zoo
  • map of wellington zoo
  • red panda wellington zoo
  • snow leopard wellington zoo
  • wellington zoo
  • wellington zoo 200 daniell street newtown wellington 6021
  • wellington zoo animals
  • wellington zoo cafe
  • wellington zoo cost
  • wellington zoo daniell street newtown wellington
  • wellington zoo hours
  • wellington zoo open hours
  • wellington zoo parking
  • wellington zoo photos
  • wellington zoo shop
  • wellington zoo specials
  • wellington zoo ticket
  • wellington zoo zoo
  • wellingtonzoo
  • wellingtonzoo com

Do you work for Wellington Zoo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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