Brandwave

How popular isWellington Zoo?

In September 2026, people searched for Wellington Zoo by name about 24,400 times in New Zealand, about the same as the previous year. These searches made up 13% of all New Zealand zoos and wildlife park searches, placing Wellington Zoo fourth out of six parks. When we asked both ChatGPT and Google AI Overviews about zoos and wildlife parks, Wellington Zoo appeared in one of the three answers and was the sixth most recommended of the six.

Search and AI answers in September 2026

Wellington Zoo is the fourth most searched of 6 competitors and the sixth most recommended in AI answers.

  1. Auckland ZooShare of searches 36.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Willowbank Wildlife ReserveShare of searches 16.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  3. Orana Wildlife ParkShare of searches 16.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Wellington ZooShare of searches 13%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  5. Hamilton ZooShare of searches 10.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd

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Top zoos and wildlife parks in ChatGPT and Google AI Overviews

In three ChatGPT questions, Wellington Zoo was mentioned in one out of three: in one of the three ChatGPT answers. Wellington Zoo is the sixth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Auckland Zoo1st
  2. Orana Wildlife Park2nd
  3. Hamilton Zoo3rd
  4. Zealandia4th
  5. Willowbank Wildlife Reserve5th
  6. Wellington Zoo6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about zoos and wildlife parks

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which zoos and wildlife parks compete with Wellington Zoo?

Wellington Zoo against zoos and wildlife parks in New Zealand, by month

Share of searches by month for Auckland Zoo, Willowbank Wildlife Reserve, Orana Wildlife Park, Wellington Zoo, Hamilton Zoo, Zealandia. The figures are in the table below the chart.

View monthly share of searches table
MonthAuckland ZooWillowbank Wildlife ReserveOrana Wildlife ParkWellington ZooHamilton ZooZealandia
Oct 202544.1%14.4%11%12.8%10.9%6.8%
Nov 202541.8%16%9.9%12.3%10.3%9.7%
Dec 202543.3%17.1%10.7%12.7%10.6%5.6%
Jan 202639.5%17.4%11.7%13.8%11.5%6.1%
Feb 202643.4%16.2%10.1%12.7%10.6%6.9%
Mar 202641.7%17.6%9.9%12.4%10.3%8%
Apr 202638.5%18.8%11.6%13.8%11.3%5.9%
May 202642.2%13%9.4%18.8%10.3%6.4%
Jun 202645.4%14.7%11.3%10.9%11%6.8%
Jul 202648.1%12.7%9.8%11.7%11.8%5.9%
Aug 202643.6%16%10.1%13%9.7%7.5%
Sep 202636.6%16.7%16.1%13%10.8%6.8%

  1. 1.Auckland Zoo

    36.6%

    Held 1st. 68.6K estimated branded searches, -5.8% vs prior month. Share -7 points.

  2. 2.Willowbank Wildlife Reserve

    16.7%

    Held 2nd. 31.2K estimated branded searches, +16.4% vs prior month. Share +0.6 points.

  3. 3.Orana Wildlife Park

    16.1%

    Moved from 4th to 3rd. 30.1K estimated branded searches, +79.6% vs prior month. Share +6 points.

  4. 4.Wellington Zoo

    13%

    Moved from 3rd to 4th. 24.4K estimated branded searches, +12% vs prior month. Share 0 points.

  5. 5.Hamilton Zoo

    10.8%

    Held 5th. 20.1K estimated branded searches, +23.8% vs prior month. Share +1 points.

  6. 6.Zealandia

    6.8%

    Held 6th. 12.8K estimated branded searches, +2.2% vs prior month. Share -0.7 points.

Compare popularity between Wellington Zoo and its closest rivals

Every comparison with Wellington Zoo

9 comparisons

How has branded search demand for Wellington Zoo changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wellington Zoo in New Zealand held steady, from 24.2K to 24.4K.
  • Across the 12 months ending September 2026, Wellington Zoo’s share of searches among zoos and wildlife parks in New Zealand peaked at 18.8% in May 2026 and was lowest at 10.9% in June 2026.
  • Across the 12 months ending September 2026, Wellington Zoo fell from 3rd to 4th among zoos and wildlife parks in New Zealand.

How did search popularity change for New Zealand zoos and wildlife parks in September 2026?

5 changes

  1. In September 2026, Orana Wildlife Park overtook Wellington Zoo to rank 3rd among zoos and wildlife parks in New Zealand, with 16.1% of the searches.

  2. In September 2026, Hamilton Zoo gained share of searches among zoos and wildlife parks in New Zealand, from 9.7% to 10.8%.

  3. In September 2026, Willowbank Wildlife Reserve gained share of searches among zoos and wildlife parks in New Zealand, from 16% to 16.7%.

  4. In September 2026, Auckland Zoo lost share of searches among zoos and wildlife parks in New Zealand, from 43.6% to 36.6%.

  5. In September 2026, Zealandia lost share of searches among zoos and wildlife parks in New Zealand, from 7.5% to 6.8%.

How are Wellington Zoo’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Wellington Zoo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wellington zoo
  • wellington zoo animals
  • wellington zoo cafe
  • wellington zoo hours
  • wellington zoo parking
  • wellington zoo photos
  • wellington zoo specials
  • wellington zoo ticket
  • wellington zoo zoo
  • wellingtonzoo

Do you work for Wellington Zoo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wellington Zoo compete?

Wellington Zoo is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Zoos and wildlife parks4th of 613%Shown above
Wellington attractions3rd of 622.6%Show ranking
Creator with pink hair and a pink jacket

Is Wellington Zoo your brand?

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