Hamilton Zoo vs Wellington Zoo:Which is more popular by branded search in New Zealand?
In August 2026, Wellington Zoo had more branded searches than Hamilton Zoo among zoos and wildlife parks in New Zealand. Wellington Zoo was estimated to have 23.9K branded searches compared to Hamilton Zoo’s 16.8K, and held a 13.2% Share of Search versus Hamilton Zoo’s 9.2%.
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Which is more popular in search, Hamilton Zoo or Wellington Zoo?
Compare the zoos, sanctuaries and wildlife parks New Zealanders and visitors visit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wellington Zoo, Hamilton Zoo. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Zoo | Willowbank Wildlife Reserve | Wellington Zoo | Zealandia | Orana Wildlife Park | Hamilton Zoo |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 13.2% | 12.9% | 9.5% | 10.3% | 10.3% |
| Nov 2025 | 41.2% | 14.5% | 12.3% | 13.3% | 9.2% | 9.6% |
| Dec 2025 | 42.3% | 15.4% | 12.6% | 10.1% | 9.8% | 9.8% |
| Jan 2026 | 38.7% | 15.7% | 14.1% | 10% | 10.7% | 10.8% |
| Feb 2026 | 42.2% | 14.6% | 12.7% | 11.5% | 9.2% | 9.8% |
| Mar 2026 | 41% | 15.9% | 12.5% | 11.8% | 9.1% | 9.7% |
| Apr 2026 | 38.3% | 17.1% | 14.1% | 8.9% | 10.8% | 10.7% |
| May 2026 | 41.7% | 11.9% | 18.9% | 8.9% | 8.8% | 9.8% |
| Jun 2026 | 45% | 13.3% | 11.1% | 9.8% | 10.4% | 10.3% |
| Jul 2026 | 48% | 11.6% | 12% | 7.9% | 9.2% | 11.2% |
| Aug 2026 | 43.5% | 14.7% | 13.2% | 10% | 9.4% | 9.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hamilton Zoo and Wellington Zoo comparison changed over the last 12 months?
3 findings
- Wellington Zoo was ahead of Hamilton Zoo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hamilton Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand moved from 10.3% to 9.2%, and its estimated monthly branded searches moved from 21.2K to 16.8K.
- Across the 11 months ending August 2026, Wellington Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand moved from 12.9% to 13.2%, and its estimated monthly branded searches moved from 26.4K to 23.9K.
How did search popularity change for New Zealand zoos and wildlife parks in August 2026?
4 changes
In August 2026, Willowbank Wildlife Reserve overtook Wellington Zoo to rank 2nd among zoos and wildlife parks in New Zealand, at 14.7%.
In August 2026, Zealandia overtook Hamilton Zoo to rank 4th among zoos and wildlife parks in New Zealand, at 10%.
In August 2026, Wellington Zoo gained estimated Share of Search among zoos and wildlife parks in New Zealand, from 12% to 13.2%.
In August 2026, Hamilton Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 11.2% to 9.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Hamilton Zoo’s and Wellington Zoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hamilton Zoo
15 branded search terms
- grab one hamilton zoo
- hamilton zoo
- hamilton zoo animals
- hamilton zoo deal
- hamilton zoo discount
- hamilton zoo encounters
- hamilton zoo experiences
- hamilton zoo hours
- hamilton zoo near me
- hamilton zoo opening hours
- hamilton zoo photos
- hamilton zoo price
- hamilton zoo ticket
- hamiltonzoo
- hamiltonzoo co nz
Wellington Zoo
20 branded search terms
- capybara wellington zoo
- map of wellington zoo
- red panda wellington zoo
- snow leopard wellington zoo
- wellington zoo
- wellington zoo 200 daniell street newtown wellington 6021
- wellington zoo animals
- wellington zoo cafe
- wellington zoo cost
- wellington zoo daniell street newtown wellington
- wellington zoo hours
- wellington zoo open hours
- wellington zoo parking
- wellington zoo photos
- wellington zoo shop
- wellington zoo specials
- wellington zoo ticket
- wellington zoo zoo
- wellingtonzoo
- wellingtonzoo com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.