Brandwave

How popular isZealandia?

In September 2026, people searched for Zealandia by name about 12,800 times in New Zealand, about the same as the previous year. These searches made up 6.8% of all New Zealand zoos and wildlife park searches, placing Zealandia sixth out of six parks. When we asked both ChatGPT and Google AI Overviews about zoos and wildlife parks, Zealandia appeared in two of the three answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Zealandia is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Auckland ZooShare of searches 36.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Willowbank Wildlife ReserveShare of searches 16.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  3. Orana Wildlife ParkShare of searches 16.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Wellington ZooShare of searches 13%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  5. ZealandiaShare of searches 6.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th

+1 more

Zealandia website (opens in a new tab)

Follow Zealandia and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top zoos and wildlife parks in ChatGPT and Google AI Overviews

In three ChatGPT questions, Zealandia was mentioned in two out of three: in two of the three ChatGPT answers. Zealandia is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Auckland Zoo1st
  2. Orana Wildlife Park2nd
  3. Hamilton Zoo3rd
  4. Zealandia4th
  5. Willowbank Wildlife Reserve5th
  6. Wellington Zoo6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about zoos and wildlife parks

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which zoos and wildlife parks compete with Zealandia?

Zealandia against zoos and wildlife parks in New Zealand, by month

Share of searches by month for Auckland Zoo, Willowbank Wildlife Reserve, Orana Wildlife Park, Wellington Zoo, Hamilton Zoo, Zealandia. The figures are in the table below the chart.

View monthly share of searches table
MonthAuckland ZooWillowbank Wildlife ReserveOrana Wildlife ParkWellington ZooHamilton ZooZealandia
Oct 202544.1%14.4%11%12.8%10.9%6.8%
Nov 202541.8%16%9.9%12.3%10.3%9.7%
Dec 202543.3%17.1%10.7%12.7%10.6%5.6%
Jan 202639.5%17.4%11.7%13.8%11.5%6.1%
Feb 202643.4%16.2%10.1%12.7%10.6%6.9%
Mar 202641.7%17.6%9.9%12.4%10.3%8%
Apr 202638.5%18.8%11.6%13.8%11.3%5.9%
May 202642.2%13%9.4%18.8%10.3%6.4%
Jun 202645.4%14.7%11.3%10.9%11%6.8%
Jul 202648.1%12.7%9.8%11.7%11.8%5.9%
Aug 202643.6%16%10.1%13%9.7%7.5%
Sep 202636.6%16.7%16.1%13%10.8%6.8%

  1. 1.Auckland Zoo

    36.6%

    Held 1st. 68.6K estimated branded searches, -5.8% vs prior month. Share -7 points.

  2. 2.Willowbank Wildlife Reserve

    16.7%

    Held 2nd. 31.2K estimated branded searches, +16.4% vs prior month. Share +0.6 points.

  3. 3.Orana Wildlife Park

    16.1%

    Moved from 4th to 3rd. 30.1K estimated branded searches, +79.6% vs prior month. Share +6 points.

  4. 4.Wellington Zoo

    13%

    Moved from 3rd to 4th. 24.4K estimated branded searches, +12% vs prior month. Share 0 points.

  5. 5.Hamilton Zoo

    10.8%

    Held 5th. 20.1K estimated branded searches, +23.8% vs prior month. Share +1 points.

  6. 6.Zealandia

    6.8%

    Held 6th. 12.8K estimated branded searches, +2.2% vs prior month. Share -0.7 points.

Compare popularity between Zealandia and its closest rivals

Every comparison with Zealandia

9 comparisons

How has branded search demand for Zealandia changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zealandia in New Zealand held steady at 12.8K.
  • Across the 12 months ending September 2026, Zealandia’s share of searches among zoos and wildlife parks in New Zealand peaked at 9.7% in November 2025 and was lowest at 5.6% in December 2025.

How did search popularity change for New Zealand zoos and wildlife parks in September 2026?

5 changes

  1. In September 2026, Orana Wildlife Park overtook Wellington Zoo to rank 3rd among zoos and wildlife parks in New Zealand, with 16.1% of the searches.

  2. In September 2026, Hamilton Zoo gained share of searches among zoos and wildlife parks in New Zealand, from 9.7% to 10.8%.

  3. In September 2026, Willowbank Wildlife Reserve gained share of searches among zoos and wildlife parks in New Zealand, from 16% to 16.7%.

  4. In September 2026, Auckland Zoo lost share of searches among zoos and wildlife parks in New Zealand, from 43.6% to 36.6%.

  5. In September 2026, Zealandia lost share of searches among zoos and wildlife parks in New Zealand, from 7.5% to 6.8%.

How are Zealandia’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Zealandia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zealandia
  • zealandia animals
  • zealandia shuttle
  • zealandia tickets
  • zealandia zoo

Do you work for Zealandia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Zealandia compete?

Zealandia is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Zoos and wildlife parks6th of 66.8%Shown above
Wellington attractions5th of 612.5%Show ranking
Creator with pink hair and a pink jacket

Is Zealandia your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free