Wellington Zoo vs Zealandia:Which is more popular by branded search in New Zealand?
In August 2026, Wellington Zoo had more branded searches than Zealandia among zoos and wildlife parks in New Zealand. Wellington Zoo was estimated to have 23.9K branded searches compared to Zealandia’s 18.2K, and held a 13.2% Share of Search versus Zealandia’s 10%.
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Which is more popular in search, Wellington Zoo or Zealandia?
Compare the zoos, sanctuaries and wildlife parks New Zealanders and visitors visit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wellington Zoo, Zealandia. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Zoo | Willowbank Wildlife Reserve | Wellington Zoo | Zealandia | Orana Wildlife Park | Hamilton Zoo |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 13.2% | 12.9% | 9.5% | 10.3% | 10.3% |
| Nov 2025 | 41.2% | 14.5% | 12.3% | 13.3% | 9.2% | 9.6% |
| Dec 2025 | 42.3% | 15.4% | 12.6% | 10.1% | 9.8% | 9.8% |
| Jan 2026 | 38.7% | 15.7% | 14.1% | 10% | 10.7% | 10.8% |
| Feb 2026 | 42.2% | 14.6% | 12.7% | 11.5% | 9.2% | 9.8% |
| Mar 2026 | 41% | 15.9% | 12.5% | 11.8% | 9.1% | 9.7% |
| Apr 2026 | 38.3% | 17.1% | 14.1% | 8.9% | 10.8% | 10.7% |
| May 2026 | 41.7% | 11.9% | 18.9% | 8.9% | 8.8% | 9.8% |
| Jun 2026 | 45% | 13.3% | 11.1% | 9.8% | 10.4% | 10.3% |
| Jul 2026 | 48% | 11.6% | 12% | 7.9% | 9.2% | 11.2% |
| Aug 2026 | 43.5% | 14.7% | 13.2% | 10% | 9.4% | 9.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Wellington Zoo and Zealandia comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Zealandia took it in November 2025, Wellington Zoo took it in December 2025.
- Across the 11 months ending August 2026, Wellington Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand moved from 12.9% to 13.2%, and its estimated monthly branded searches moved from 26.4K to 23.9K.
- Across the 11 months ending August 2026, Zealandia’s estimated Share of Search among zoos and wildlife parks in New Zealand moved from 9.5% to 10%, and its estimated monthly branded searches moved from 19.5K to 18.2K.
How did search popularity change for New Zealand zoos and wildlife parks in August 2026?
3 changes
In August 2026, Willowbank Wildlife Reserve overtook Wellington Zoo to rank 2nd among zoos and wildlife parks in New Zealand, at 14.7%.
In August 2026, Zealandia overtook Hamilton Zoo to rank 4th among zoos and wildlife parks in New Zealand, at 10%.
In August 2026, Wellington Zoo gained estimated Share of Search among zoos and wildlife parks in New Zealand, from 12% to 13.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Wellington Zoo’s and Zealandia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Wellington Zoo
20 branded search terms
- capybara wellington zoo
- map of wellington zoo
- red panda wellington zoo
- snow leopard wellington zoo
- wellington zoo
- wellington zoo 200 daniell street newtown wellington 6021
- wellington zoo animals
- wellington zoo cafe
- wellington zoo cost
- wellington zoo daniell street newtown wellington
- wellington zoo hours
- wellington zoo open hours
- wellington zoo parking
- wellington zoo photos
- wellington zoo shop
- wellington zoo specials
- wellington zoo ticket
- wellington zoo zoo
- wellingtonzoo
- wellingtonzoo com
Zealandia
11 branded search terms
- new zealandia
- visitzealandia com
- zealandia
- zealandia animals
- zealandia near me
- zealandia new zealand
- zealandia nz
- zealandia shuttle
- zealandia tickets
- zealandia wellington opening hours
- zealandia zoo
Put your own brand in this comparison
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