Brandwave

How popular isZealandia in search?

In August 2026, there were an estimated 18.2K branded searches for Zealandia in New Zealand which is down 6.7% over the last 11 months. Zealandia holds 19.8% estimated Share of Search among New Zealand wellington attractions and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Weta Workshop27.6%
  2. Wellington Zoo26.1%
  3. Wellington Cable Car20.7%
  4. Zealandia19.8%
  5. Space Place5.8%
Zealandia website (opens in a new tab)

Follow Zealandia and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which wellington attractions compete with Zealandia?

Zealandia against wellington attractions in New Zealand, by month

Share of Search by month for Weta Workshop, Wellington Zoo, Wellington Cable Car, Zealandia, Space Place. The figures are in the table below the chart.

View monthly share of search table
MonthWeta WorkshopWellington ZooWellington Cable CarZealandiaSpace Place
Oct 202531.7%22.5%24.3%16.6%4.9%
Nov 202531.8%17.6%27.9%19%3.6%
Dec 202531.5%19%29.6%15.2%4.7%
Jan 202631%21.5%26.9%15.3%5.2%
Feb 202630%17.2%33.1%15.5%4.1%
Mar 202629.6%18.9%29.7%17.8%4%
Apr 202627.3%25.6%26.3%16.1%4.6%
May 202623.8%34.9%20.2%16.4%4.6%
Jun 202632.4%22.5%19.3%20%5.8%
Jul 202627.8%26.1%21.8%17.3%7%
Aug 202627.6%26.1%20.7%19.8%5.8%
Sep 2026—————

  1. 1.Weta Workshop

    27.6%

    held 1st · 25.2K estimated branded searches · -14.5% vs prior month · -0.2 points

  2. 2.Wellington Zoo

    26.1%

    held 2nd · 23.9K estimated branded searches · -13.8% vs prior month · 0 points

  3. 3.Wellington Cable Car

    20.7%

    held 3rd · 19K estimated branded searches · -18.3% vs prior month · -1.1 points

  4. 4.Zealandia

    19.8%

    held 4th · 18.2K estimated branded searches · -0.98% vs prior month · +2.6 points

  5. 5.Space Place

    5.8%

    held 5th · 5.3K estimated branded searches · -28.4% vs prior month · -1.2 points

Compare search popularity between Zealandia and its closest rivals

How has branded search demand for Zealandia changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zealandia in New Zealand fell from 19.5K to 18.2K.
  • Across the 11 months ending August 2026, Zealandia’s estimated Share of Search among wellington attractions in New Zealand increased from 16.6% to 19.8%.
  • Across the 11 months ending August 2026, Zealandia’s estimated Share of Search among wellington attractions in New Zealand peaked at 20% in June 2026 and was lowest at 15.2% in December 2025.

How did search popularity change for New Zealand wellington attractions in August 2026?

  1. In August 2026, Zealandia gained estimated Share of Search among wellington attractions in New Zealand, from 17.3% to 19.8%.

  2. In August 2026, Space Place lost estimated Share of Search among wellington attractions in New Zealand, from 7% to 5.8%.

  3. In August 2026, Wellington Cable Car lost estimated Share of Search among wellington attractions in New Zealand, from 21.8% to 20.7%.

  4. Estimated monthly branded searches for Weta Workshop in New Zealand fell 32.2% over 11 measured months, from 37.2K to 25.2K in August 2026.

Which zoos and wildlife parks compete with Zealandia?

Zealandia against zoos and wildlife parks in New Zealand, by month

Share of Search by month for Auckland Zoo, Willowbank Wildlife Reserve, Wellington Zoo, Zealandia, Orana Wildlife Park, Hamilton Zoo. The figures are in the table below the chart.

View monthly share of search table
MonthAuckland ZooWillowbank Wildlife ReserveWellington ZooZealandiaOrana Wildlife ParkHamilton Zoo
Oct 202543.8%13.2%12.9%9.5%10.3%10.3%
Nov 202541.2%14.5%12.3%13.3%9.2%9.6%
Dec 202542.3%15.4%12.6%10.1%9.8%9.8%
Jan 202638.7%15.7%14.1%10%10.7%10.8%
Feb 202642.2%14.6%12.7%11.5%9.2%9.8%
Mar 202641%15.9%12.5%11.8%9.1%9.7%
Apr 202638.3%17.1%14.1%8.9%10.8%10.7%
May 202641.7%11.9%18.9%8.9%8.8%9.8%
Jun 202645%13.3%11.1%9.8%10.4%10.3%
Jul 202648%11.6%12%7.9%9.2%11.2%
Aug 202643.5%14.7%13.2%10%9.4%9.2%
Sep 2026——————

  1. 1.Auckland Zoo

    43.5%

    held 1st · 79.1K estimated branded searches · -29% vs prior month · -4.5 points

  2. 2.Willowbank Wildlife Reserve

    14.7%

    moved from 3rd to 2nd · 26.8K estimated branded searches · -0.45% vs prior month · +3.1 points

  3. 3.Wellington Zoo

    13.2%

    moved from 2nd to 3rd · 23.9K estimated branded searches · -13.8% vs prior month · +1.2 points

  4. 4.Zealandia

    10%

    moved from 6th to 4th · 18.2K estimated branded searches · -0.98% vs prior month · +2.1 points

  5. 5.Orana Wildlife Park

    9.4%

    held 5th · 17.1K estimated branded searches · -20.2% vs prior month · +0.2 points

  6. 6.Hamilton Zoo

    9.2%

    moved from 4th to 6th · 16.8K estimated branded searches · -35.6% vs prior month · -2 points

Compare search popularity between Zealandia and its closest rivals

How has branded search demand for Zealandia changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Zealandia’s estimated Share of Search among zoos and wildlife parks in New Zealand peaked at 13.3% in November 2025 and was lowest at 7.9% in July 2026.
  • Across the 11 months ending August 2026, Zealandia rose from 6th to 4th among zoos and wildlife parks in New Zealand.

How did search popularity change for New Zealand zoos and wildlife parks in August 2026?

  1. In August 2026, Willowbank Wildlife Reserve overtook Wellington Zoo to rank 2nd among zoos and wildlife parks in New Zealand, at 14.7%.

  2. In August 2026, Zealandia overtook Hamilton Zoo to rank 4th among zoos and wildlife parks in New Zealand, at 10%.

  3. In August 2026, Wellington Zoo gained estimated Share of Search among zoos and wildlife parks in New Zealand, from 12% to 13.2%.

  4. In August 2026, Auckland Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 48% to 43.5%.

  5. In August 2026, Hamilton Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 11.2% to 9.2%.

  6. Estimated monthly branded searches for Orana Wildlife Park in New Zealand fell 19% over 11 measured months, from 21.1K to 17.1K in August 2026.

How is Zealandia measured?

Brandwave collects information about searches that people make online using Zealandia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • new zealandia
  • visitzealandia com
  • zealandia
  • zealandia animals
  • zealandia near me
  • zealandia new zealand
  • zealandia nz
  • zealandia shuttle
  • zealandia tickets
  • zealandia wellington opening hours
  • zealandia zoo

Do you work for Zealandia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Zealandia your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record