Auckland Zoo vs Orana Wildlife Park:Which is more popular by branded search in New Zealand?
In August 2026, Auckland Zoo had more branded searches than Orana Wildlife Park among zoos and wildlife parks in New Zealand. Auckland Zoo was estimated to have 79.1K branded searches compared to Orana Wildlife Park’s 17.1K, and held a 43.5% Share of Search versus Orana Wildlife Park’s 9.4%.
Follow Auckland Zoo vs Orana Wildlife Park and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Auckland Zoo or Orana Wildlife Park?
Compare the zoos, sanctuaries and wildlife parks New Zealanders and visitors visit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Auckland Zoo, Orana Wildlife Park. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Zoo | Willowbank Wildlife Reserve | Wellington Zoo | Zealandia | Orana Wildlife Park | Hamilton Zoo |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 13.2% | 12.9% | 9.5% | 10.3% | 10.3% |
| Nov 2025 | 41.2% | 14.5% | 12.3% | 13.3% | 9.2% | 9.6% |
| Dec 2025 | 42.3% | 15.4% | 12.6% | 10.1% | 9.8% | 9.8% |
| Jan 2026 | 38.7% | 15.7% | 14.1% | 10% | 10.7% | 10.8% |
| Feb 2026 | 42.2% | 14.6% | 12.7% | 11.5% | 9.2% | 9.8% |
| Mar 2026 | 41% | 15.9% | 12.5% | 11.8% | 9.1% | 9.7% |
| Apr 2026 | 38.3% | 17.1% | 14.1% | 8.9% | 10.8% | 10.7% |
| May 2026 | 41.7% | 11.9% | 18.9% | 8.9% | 8.8% | 9.8% |
| Jun 2026 | 45% | 13.3% | 11.1% | 9.8% | 10.4% | 10.3% |
| Jul 2026 | 48% | 11.6% | 12% | 7.9% | 9.2% | 11.2% |
| Aug 2026 | 43.5% | 14.7% | 13.2% | 10% | 9.4% | 9.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Auckland Zoo and Orana Wildlife Park comparison changed over the last 12 months?
3 findings
- Auckland Zoo was ahead of Orana Wildlife Park in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Auckland Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand moved from 43.8% to 43.5%, and its estimated monthly branded searches moved from 89.8K to 79.1K.
- Across the 11 months ending August 2026, Orana Wildlife Park’s estimated Share of Search among zoos and wildlife parks in New Zealand moved from 10.3% to 9.4%, and its estimated monthly branded searches moved from 21.1K to 17.1K.
How did search popularity change for New Zealand zoos and wildlife parks in August 2026?
3 changes
In August 2026, Zealandia overtook Orana Wildlife Park to rank 4th among zoos and wildlife parks in New Zealand, at 10%.
In August 2026, Auckland Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 48% to 43.5%.
Estimated monthly branded searches for Orana Wildlife Park in New Zealand fell 19% over 11 measured months, from 21.1K to 17.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Auckland Zoo’s and Orana Wildlife Park’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Auckland Zoo
16 branded search terms
- auckland zoo
- auckland zoo animals
- auckland zoo cost
- auckland zoo map
- auckland zoo online
- auckland zoo open hours
- auckland zoo parking
- auckland zoo photos
- auckland zoo ticket price
- auckland zoo tickets
- auckland zoo time
- auckland zoo western springs auckland
- auckland zoo western springs auckland new zealand
- aucklandzoo
- aucklandzoo co nz
- aucklandzoo tickets
Orana Wildlife Park
17 branded search terms
- bookme orana park
- orana park
- orana park animals
- orana park deals
- orana park discount
- orana park feeding times
- orana park gorilla
- orana park hours
- orana park map
- orana park opening hours
- orana park price
- orana park tickets
- orana park zoo
- orana wildlife park animals
- orana wildlife park photos
- orana wildlife park tickets
- oranawildlifepark co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.