How popular isWellington Zoo?
In September 2026, people searched for Wellington Zoo by name about 24,400 times in New Zealand, about the same as the previous year. These searches made up 22.6% of all New Zealand Wellington attraction searches, placing Wellington Zoo third out of six attractions. When we asked both ChatGPT and Google AI Overviews about Wellington attractions, Wellington Zoo appeared in one of the five answers and was the fifth most recommended of the six.
Wellington Zoo is the third most searched of 6 competitors and the fifth most recommended in AI answers.
Wellington Cable CarShare of searches 23.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Weta WorkshopShare of searches 23.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Wellington ZooShare of searches 22.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Te PapaShare of searches 16.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ZealandiaShare of searches 12.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Follow Wellington Zoo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Wellington attractions in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wellington Zoo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wellington Zoo is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Te Papa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zealandia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wellington Cable Car4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Weta Workshop4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wellington Zoo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Space Place1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Wellington attractions
5 answers
Asked ChatGPT
“Which attraction should I go to in Wellington, New Zealand?”
Asked ChatGPT
“What are the best attractions in Wellington, New Zealand?”
Asked ChatGPT
“What's the best attraction in Wellington, New Zealand for a family day out?”
Searched Google, AI Overview
“wellington attractions”
Searched Google, AI Overview
“things to do wellington”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which Wellington attractions compete with Wellington Zoo?
Share of searches by month for Wellington Cable Car, Weta Workshop, Wellington Zoo, Te Papa, Zealandia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wellington Cable Car | Weta Workshop | Wellington Zoo | Te Papa | Zealandia | Space Place |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.5% | 26.7% | 19.5% | 17.2% | 10.8% | 1.1% |
| Nov 2025 | 29.6% | 28.9% | 15.9% | 11.6% | 13.2% | 0.71% |
| Dec 2025 | 31.5% | 27.7% | 16.8% | 15.4% | 7.7% | 0.99% |
| Jan 2026 | 29% | 28.2% | 18.9% | 14.2% | 8.6% | 1.1% |
| Feb 2026 | 35.4% | 26.2% | 15.3% | 13.8% | 8.6% | 0.7% |
| Mar 2026 | 31.4% | 24.6% | 16.7% | 15% | 11.3% | 0.98% |
| Apr 2026 | 26.6% | 22% | 21.2% | 19.3% | 9.6% | 1.3% |
| May 2026 | 21.5% | 19% | 31.1% | 15.4% | 11.5% | 1.5% |
| Jun 2026 | 20.7% | 25.4% | 20.1% | 18.1% | 13.6% | 2.2% |
| Jul 2026 | 23.4% | 22.3% | 22.9% | 16.9% | 12.6% | 2% |
| Aug 2026 | 21.6% | 22.4% | 21% | 18.9% | 14.2% | 1.9% |
| Sep 2026 | 23.3% | 23.3% | 22.6% | 16.7% | 12.5% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 23.3% | 22.9K | +22.6% | +1.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 23.3% | 22.9K | +18.2% | +0.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 22.6% | 22.3K | +22.7% | +1.6 points | |
| 4, held 4th | 16.7% | 16.4K | +0.43% | -2.2 points | |
| 5, held 5th | 12.5% | 12.3K | +0.33% | -1.7 points | |
| 6, held 6th | 1.6% | 1.6K | 0% | -0.2 points |
23.3%
Moved from 2nd to 1st. 22.9K estimated branded searches, +22.6% vs prior month. Share +1.7 points.
23.3%
Moved from 1st to 2nd. 22.9K estimated branded searches, +18.2% vs prior month. Share +0.9 points.
22.6%
Held 3rd. 22.3K estimated branded searches, +22.7% vs prior month. Share +1.6 points.
4.
Te Papa16.7%
Held 4th. 16.4K estimated branded searches, +0.43% vs prior month. Share -2.2 points.
12.5%
Held 5th. 12.3K estimated branded searches, +0.33% vs prior month. Share -1.7 points.
1.6%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare popularity between Wellington Zoo and its closest rivals
Every comparison with Wellington Zoo
9 comparisons
How has branded search demand for Wellington Zoo changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wellington Zoo in New Zealand held steady, from 24.2K to 24.4K.
- Across the 12 months ending September 2026, Wellington Zoo’s share of searches among Wellington attractions in New Zealand increased from 19.5% to 22.6%.
- Across the 12 months ending September 2026, Wellington Zoo’s share of searches among Wellington attractions in New Zealand peaked at 31.1% in May 2026 and was lowest at 15.3% in February 2026.
How did search popularity change for New Zealand Wellington attractions in September 2026?
6 changes
In September 2026, Wellington Cable Car overtook Weta Workshop to become the leader among Wellington attractions in New Zealand, with 23.3% of the searches.
In September 2026, Wellington Zoo gained share of searches among Wellington attractions in New Zealand, from 21% to 22.6%.
In September 2026, Weta Workshop gained share of searches among Wellington attractions in New Zealand, from 22.4% to 23.3%.
In September 2026, Te Papa lost share of searches among Wellington attractions in New Zealand, from 18.9% to 16.7%.
In September 2026, Zealandia lost share of searches among Wellington attractions in New Zealand, from 14.2% to 12.5%.
Space Place’s share of searches among Wellington attractions in New Zealand has lost ground for 3 months in a row, from 2.2% to 1.6% in September 2026.
How are Wellington Zoo’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Wellington Zoo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wellington zoo
- wellington zoo animals
- wellington zoo cafe
- wellington zoo hours
- wellington zoo parking
- wellington zoo photos
- wellington zoo specials
- wellington zoo ticket
- wellington zoo zoo
- wellingtonzoo
Do you work for Wellington Zoo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Wellington Zoo compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Zoos and wildlife parks | 4th of 6 | 13% | Show ranking |
| Wellington attractions | 3rd of 6 | 22.6% | Shown above |
Is Wellington Zoo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.