Brandwave

How popular isWeta Workshop?

In September 2026, people searched for Weta Workshop by name about 24,000 times in New Zealand, a 24.4% decrease from the previous year. These searches made up 23.3% of all New Zealand Wellington attraction searches, placing Weta Workshop second out of six attractions. When we asked both ChatGPT and Google AI Overviews about Wellington attractions, Weta Workshop appeared in four of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Weta Workshop is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Wellington Cable CarShare of searches 23.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. Weta WorkshopShare of searches 23.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. Wellington ZooShare of searches 22.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. Te PapaShare of searches 16.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. ZealandiaShare of searches 12.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top Wellington attractions in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Weta Workshop was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Weta Workshop is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Te Papa1st
  2. Zealandia2nd
  3. Wellington Cable Car3rd
  4. Weta Workshop4th
  5. Wellington Zoo5th
  6. Space Place6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Te Papa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zealandia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wellington Cable Car4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weta Workshop4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wellington Zoo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Space Place1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Wellington attractions

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which Wellington attractions compete with Weta Workshop?

Weta Workshop against Wellington attractions in New Zealand, by month

Share of searches by month for Wellington Cable Car, Weta Workshop, Wellington Zoo, Te Papa, Zealandia. The figures are in the table below the chart.

View monthly share of searches table
MonthWellington Cable CarWeta WorkshopWellington ZooTe PapaZealandiaSpace Place
Oct 202524.5%26.7%19.5%17.2%10.8%1.1%
Nov 202529.6%28.9%15.9%11.6%13.2%0.71%
Dec 202531.5%27.7%16.8%15.4%7.7%0.99%
Jan 202629%28.2%18.9%14.2%8.6%1.1%
Feb 202635.4%26.2%15.3%13.8%8.6%0.7%
Mar 202631.4%24.6%16.7%15%11.3%0.98%
Apr 202626.6%22%21.2%19.3%9.6%1.3%
May 202621.5%19%31.1%15.4%11.5%1.5%
Jun 202620.7%25.4%20.1%18.1%13.6%2.2%
Jul 202623.4%22.3%22.9%16.9%12.6%2%
Aug 202621.6%22.4%21%18.9%14.2%1.9%
Sep 202623.3%23.3%22.6%16.7%12.5%1.6%

  1. 1.Wellington Cable Car

    23.3%

    Moved from 2nd to 1st. 22.9K estimated branded searches, +22.6% vs prior month. Share +1.7 points.

  2. 2.Weta Workshop

    23.3%

    Moved from 1st to 2nd. 22.9K estimated branded searches, +18.2% vs prior month. Share +0.9 points.

  3. 3.Wellington Zoo

    22.6%

    Held 3rd. 22.3K estimated branded searches, +22.7% vs prior month. Share +1.6 points.

  4. 4.Te Papa

    16.7%

    Held 4th. 16.4K estimated branded searches, +0.43% vs prior month. Share -2.2 points.

  5. 5.Zealandia

    12.5%

    Held 5th. 12.3K estimated branded searches, +0.33% vs prior month. Share -1.7 points.

  6. 6.Space Place

    1.6%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Weta Workshop and its closest rivals

Every comparison with Weta Workshop

16 comparisons

How has branded search demand for Weta Workshop changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Weta Workshop in New Zealand fell from 31.8K to 24K.
  • Across the 12 months ending September 2026, Weta Workshop’s share of searches among Wellington attractions in New Zealand decreased from 26.7% to 23.3%.
  • Across the 12 months ending September 2026, Weta Workshop’s share of searches among Wellington attractions in New Zealand peaked at 28.9% in November 2025 and was lowest at 19% in May 2026.
  • Across the 12 months ending September 2026, Weta Workshop fell from 1st to 2nd among Wellington attractions in New Zealand.

How did search popularity change for New Zealand Wellington attractions in September 2026?

6 changes

  1. In September 2026, Wellington Cable Car overtook Weta Workshop to become the leader among Wellington attractions in New Zealand, with 23.3% of the searches.

  2. In September 2026, Wellington Zoo gained share of searches among Wellington attractions in New Zealand, from 21% to 22.6%.

  3. In September 2026, Weta Workshop gained share of searches among Wellington attractions in New Zealand, from 22.4% to 23.3%.

  4. In September 2026, Te Papa lost share of searches among Wellington attractions in New Zealand, from 18.9% to 16.7%.

  5. In September 2026, Zealandia lost share of searches among Wellington attractions in New Zealand, from 14.2% to 12.5%.

  6. Space Place’s share of searches among Wellington attractions in New Zealand has lost ground for 3 months in a row, from 2.2% to 1.6% in September 2026.

How are Weta Workshop’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Weta Workshop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • avatar weta workshop
  • lotr weta workshop
  • skycity weta workshop
  • weta cave
  • weta cave tickets
  • weta cave tour
  • weta workshop
  • weta workshop collectibles
  • weta workshop experience
  • weta workshop skycity
  • weta workshop tickets
  • weta workshop tour
  • wetaworkshop

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How the Brand Demand Index is measured

Where does Weta Workshop compete?

Weta Workshop is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Visitor attractions9th of 164.8%Show ranking
Wellington attractions2nd of 623.3%Shown above
Creator with pink hair and a pink jacket

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