Waitomo Glowworm Caves vs Weta Workshop:Which is more popular by branded search in New Zealand?
In August 2026, Waitomo Glowworm Caves had more branded searches than Weta Workshop among visitor attractions in New Zealand. Waitomo Glowworm Caves was estimated to have 44.4K branded searches compared to Weta Workshop’s 25.2K, and held a 9.3% Share of Search versus Weta Workshop’s 5.3%.
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Which is more popular in search, Waitomo Glowworm Caves or Weta Workshop?
Compare the commercial visitor attractions New Zealanders and tourists book for a day out. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Waitomo Glowworm Caves, Weta Workshop. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Tower | Rainbow's End | Kelly Tarlton's | Hobbiton Movie Set | Skyline Queenstown | Waitomo Glowworm Caves | Skyline Rotorua | Weta Workshop | International Antarctic Centre | Shotover Jet | Larnach Castle | Te Puia | Agrodome | All Blacks Experience | Waitangi Treaty Grounds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 14.9% | 9.7% | 9.4% | 9.4% | 9% | 5.2% | 6.3% | 4.8% | 3.6% | 3.3% | 2.5% | 2.1% | 1.1% | 1.8% |
| Nov 2025 | 18.2% | 11.2% | 7.8% | 10.4% | 10.3% | 10.4% | 4.6% | 7.2% | 4.3% | 4.2% | 2.9% | 2.8% | 2.3% | 1.5% | 1.9% |
| Dec 2025 | 17.3% | 12.4% | 8.1% | 9.4% | 9.9% | 9.9% | 6.6% | 6.3% | 4.9% | 3.9% | 2.7% | 2.8% | 2.2% | 1.4% | 2.2% |
| Jan 2026 | 13.5% | 14.3% | 9.3% | 10% | 9.2% | 11.1% | 6.2% | 6.5% | 4.6% | 3.7% | 3.1% | 3% | 2% | 1.3% | 2.1% |
| Feb 2026 | 16.9% | 9.8% | 7.9% | 9.3% | 11.5% | 11.1% | 5.3% | 6.6% | 4.8% | 3.7% | 3.3% | 3.3% | 1.8% | 1.4% | 3.3% |
| Mar 2026 | 15.1% | 9.1% | 8.6% | 9.8% | 10.6% | 13.1% | 5.7% | 6.4% | 5.2% | 4% | 3.6% | 3% | 1.9% | 1.5% | 2.4% |
| Apr 2026 | 15.4% | 13.6% | 9.8% | 9% | 10.8% | 10.1% | 6.1% | 5.6% | 5.4% | 4.1% | 3% | 2.5% | 2% | 1% | 1.7% |
| May 2026 | 17% | 12.1% | 11.7% | 10% | 9.8% | 9.2% | 5.3% | 5.6% | 5.8% | 3.4% | 2.7% | 2.8% | 2.1% | 0.93% | 1.5% |
| Jun 2026 | 15.6% | 13.3% | 11.9% | 10% | 9.6% | 10.2% | 4.8% | 6% | 5.3% | 4.1% | 2.5% | 2.5% | 2% | 1% | 1.1% |
| Jul 2026 | 15.1% | 15.6% | 11.1% | 8.9% | 8.9% | 9.6% | 6.7% | 5.1% | 6% | 4.2% | 2% | 2.3% | 2.2% | 1.2% | 1% |
| Aug 2026 | 17.9% | 12.4% | 11.1% | 10.4% | 10.3% | 9.3% | 5.4% | 5.3% | 4.9% | 3.9% | 2.9% | 2.2% | 1.8% | 1.2% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Waitomo Glowworm Caves and Weta Workshop comparison changed over the last 12 months?
3 findings
- Waitomo Glowworm Caves was ahead of Weta Workshop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Waitomo Glowworm Caves’ estimated Share of Search among visitor attractions in New Zealand moved from 9% to 9.3%, and its estimated monthly branded searches moved from 53.1K to 44.4K.
- Across the 11 months ending August 2026, Weta Workshop’s estimated Share of Search among visitor attractions in New Zealand moved from 6.3% to 5.3%, and its estimated monthly branded searches moved from 37.2K to 25.2K.
How did search popularity change for New Zealand visitor attractions in August 2026?
3 changes
In August 2026, Hobbiton Movie Set overtook Waitomo Glowworm Caves to rank 4th among visitor attractions in New Zealand, at 10.4%.
In August 2026, Weta Workshop rose from 9th to 8th among visitor attractions in New Zealand.
Estimated monthly branded searches for Waitomo Glowworm Caves in New Zealand fell 16.5% over 11 measured months, from 53.1K to 44.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Waitomo Glowworm Caves’ and Weta Workshop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Waitomo Glowworm Caves
20 branded search terms
- auckland to waitomo caves
- waitomo caves
- waitomo caves booking
- waitomo caves deals
- waitomo caves lost world
- waitomo caves museum
- waitomo caves prices
- waitomo caves tickets
- waitomo caves tour
- waitomo caves walk
- waitomo com
- waitomo glowworm caves
- waitomo glowworm caves prices
- waitomo glowworm caves reviews
- waitomo glowworm caves tickets
- waitomo glowworm caves tour
- waitomo glowworm caves waitomo village rd waitomo caves
- waitomo glowworm caves waitomo village rd waitomo caves new zealand
- waitomo glowworm caves waitomo village road waitomo caves
- waitomo glowworm caves waitomo village road waitomo caves new zealand
Weta Workshop
23 branded search terms
- avatar weta workshop
- lotr weta workshop
- skycity weta workshop
- weta cave
- weta cave shop
- weta cave tickets
- weta cave tour
- weta workshop
- weta workshop collectibles
- weta workshop experience
- weta workshop gift shop
- weta workshop lord of the rings
- weta workshop near me
- weta workshop new zealand
- weta workshop nz
- weta workshop price
- weta workshop shop
- weta workshop skycity
- weta workshop tickets
- weta workshop tour
- weta workshop wellington
- wetaworkshop
- wetaworkshop com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.