Rainbow's End vs Sky Tower:Which is more popular by branded search in New Zealand?
In August 2026, Sky Tower had more branded searches than Rainbow's End among visitor attractions in New Zealand. Sky Tower was estimated to have 84.9K branded searches compared to Rainbow's End’s 59K, and held a 17.9% Share of Search versus Rainbow's End’s 12.4%.
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Which is more popular in search, Rainbow's End or Sky Tower?
Compare the commercial visitor attractions New Zealanders and tourists book for a day out. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sky Tower, Rainbow's End. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Tower | Rainbow's End | Kelly Tarlton's | Hobbiton Movie Set | Skyline Queenstown | Waitomo Glowworm Caves | Skyline Rotorua | Weta Workshop | International Antarctic Centre | Shotover Jet | Larnach Castle | Te Puia | Agrodome | All Blacks Experience | Waitangi Treaty Grounds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 14.9% | 9.7% | 9.4% | 9.4% | 9% | 5.2% | 6.3% | 4.8% | 3.6% | 3.3% | 2.5% | 2.1% | 1.1% | 1.8% |
| Nov 2025 | 18.2% | 11.2% | 7.8% | 10.4% | 10.3% | 10.4% | 4.6% | 7.2% | 4.3% | 4.2% | 2.9% | 2.8% | 2.3% | 1.5% | 1.9% |
| Dec 2025 | 17.3% | 12.4% | 8.1% | 9.4% | 9.9% | 9.9% | 6.6% | 6.3% | 4.9% | 3.9% | 2.7% | 2.8% | 2.2% | 1.4% | 2.2% |
| Jan 2026 | 13.5% | 14.3% | 9.3% | 10% | 9.2% | 11.1% | 6.2% | 6.5% | 4.6% | 3.7% | 3.1% | 3% | 2% | 1.3% | 2.1% |
| Feb 2026 | 16.9% | 9.8% | 7.9% | 9.3% | 11.5% | 11.1% | 5.3% | 6.6% | 4.8% | 3.7% | 3.3% | 3.3% | 1.8% | 1.4% | 3.3% |
| Mar 2026 | 15.1% | 9.1% | 8.6% | 9.8% | 10.6% | 13.1% | 5.7% | 6.4% | 5.2% | 4% | 3.6% | 3% | 1.9% | 1.5% | 2.4% |
| Apr 2026 | 15.4% | 13.6% | 9.8% | 9% | 10.8% | 10.1% | 6.1% | 5.6% | 5.4% | 4.1% | 3% | 2.5% | 2% | 1% | 1.7% |
| May 2026 | 17% | 12.1% | 11.7% | 10% | 9.8% | 9.2% | 5.3% | 5.6% | 5.8% | 3.4% | 2.7% | 2.8% | 2.1% | 0.93% | 1.5% |
| Jun 2026 | 15.6% | 13.3% | 11.9% | 10% | 9.6% | 10.2% | 4.8% | 6% | 5.3% | 4.1% | 2.5% | 2.5% | 2% | 1% | 1.1% |
| Jul 2026 | 15.1% | 15.6% | 11.1% | 8.9% | 8.9% | 9.6% | 6.7% | 5.1% | 6% | 4.2% | 2% | 2.3% | 2.2% | 1.2% | 1% |
| Aug 2026 | 17.9% | 12.4% | 11.1% | 10.4% | 10.3% | 9.3% | 5.4% | 5.3% | 4.9% | 3.9% | 2.9% | 2.2% | 1.8% | 1.2% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Rainbow's End and Sky Tower comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Rainbow's End took it in January 2026, Sky Tower took it in February 2026, Rainbow's End took it in July 2026, Sky Tower took it in August 2026.
- Across the 11 months ending August 2026, Rainbow's End’s estimated Share of Search among visitor attractions in New Zealand moved from 14.9% to 12.4%, and its estimated monthly branded searches moved from 88.3K to 59K.
- Across the 11 months ending August 2026, Sky Tower’s estimated Share of Search among visitor attractions in New Zealand moved from 16.9% to 17.9%, and its estimated monthly branded searches moved from 100K to 84.9K.
How did search popularity change for New Zealand visitor attractions in August 2026?
2 changes
In August 2026, Sky Tower overtook Rainbow's End to take the highest estimated Share of Search among visitor attractions in New Zealand, at 17.9%.
In August 2026, Rainbow's End lost estimated Share of Search among visitor attractions in New Zealand, from 15.6% to 12.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Rainbow's End’s and Sky Tower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rainbow's End
25 branded search terms
- bookme rainbows end
- grab one rainbows end
- rainbow's end
- rainbows end
- rainbows end aa discount
- rainbows end bookme
- rainbows end deals
- rainbows end deals grab one
- rainbows end discount
- rainbows end kidz kingdom prices
- rainbows end near me
- rainbows end night
- rainbows end nz
- rainbows end opening
- rainbows end prices
- rainbows end reviews
- rainbows end special
- rainbows end ticket prices
- rainbows end tickets
- rainbows end vouchers
- rainbowsend
- rainbowsend co nz
- rainbowsend nz
- rainbowsend price
- rainbowsend tickets
Sky Tower
25 branded search terms
- bookme sky tower
- cheap sky tower tickets
- sky tower
- sky tower address
- sky tower at night
- sky tower bungy
- sky tower cost
- sky tower discount
- sky tower gift shop
- sky tower hours
- sky tower near me
- sky tower night
- sky tower nz
- sky tower online
- sky tower opening hours
- sky tower tickets
- sky tower tickets discount
- sky tower tour
- sky tower view
- skycityauckland co nz
- skytower
- skytower deals
- skytower nz
- skytower tickets
- the sky tower
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.