Brandwave

How popular isSky Tower in search?

In August 2026, there were an estimated 84.9K branded searches for Sky Tower in New Zealand which is down 15.2% over the last 11 months. Sky Tower holds 17.9% estimated Share of Search among New Zealand visitor attractions and is ranked 1st of 15 competitors for search popularity.

Share of Search, August 2026
  1. Sky Tower17.9%
  2. Rainbow's End12.4%
  3. Kelly Tarlton's11.1%
  4. Hobbiton Movie Set10.4%
  5. Skyline Queenstown10.3%
  6. Waitomo Glowworm Caves9.3%
  7. Skyline Rotorua5.4%
  8. Weta Workshop5.3%
  9. International Antarctic Centre4.9%
  10. Shotover Jet3.9%
  11. +5 more
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Which visitor attractions compete with Sky Tower?

Sky Tower against visitor attractions in New Zealand, by month

Share of Search by month for Sky Tower, Rainbow's End, Kelly Tarlton's, Hobbiton Movie Set, Skyline Queenstown, Waitomo Glowworm Caves, Skyline Rotorua, Weta Workshop, International Antarctic Centre, Shotover Jet, Larnach Castle, Te Puia. The figures are in the table below the chart.

View monthly share of search table
MonthSky TowerRainbow's EndKelly Tarlton'sHobbiton Movie SetSkyline QueenstownWaitomo Glowworm CavesSkyline RotoruaWeta WorkshopInternational Antarctic CentreShotover JetLarnach CastleTe PuiaAgrodomeAll Blacks ExperienceWaitangi Treaty Grounds
Oct 202516.9%14.9%9.7%9.4%9.4%9%5.2%6.3%4.8%3.6%3.3%2.5%2.1%1.1%1.8%
Nov 202518.2%11.2%7.8%10.4%10.3%10.4%4.6%7.2%4.3%4.2%2.9%2.8%2.3%1.5%1.9%
Dec 202517.3%12.4%8.1%9.4%9.9%9.9%6.6%6.3%4.9%3.9%2.7%2.8%2.2%1.4%2.2%
Jan 202613.5%14.3%9.3%10%9.2%11.1%6.2%6.5%4.6%3.7%3.1%3%2%1.3%2.1%
Feb 202616.9%9.8%7.9%9.3%11.5%11.1%5.3%6.6%4.8%3.7%3.3%3.3%1.8%1.4%3.3%
Mar 202615.1%9.1%8.6%9.8%10.6%13.1%5.7%6.4%5.2%4%3.6%3%1.9%1.5%2.4%
Apr 202615.4%13.6%9.8%9%10.8%10.1%6.1%5.6%5.4%4.1%3%2.5%2%1%1.7%
May 202617%12.1%11.7%10%9.8%9.2%5.3%5.6%5.8%3.4%2.7%2.8%2.1%0.93%1.5%
Jun 202615.6%13.3%11.9%10%9.6%10.2%4.8%6%5.3%4.1%2.5%2.5%2%1%1.1%
Jul 202615.1%15.6%11.1%8.9%8.9%9.6%6.7%5.1%6%4.2%2%2.3%2.2%1.2%1%
Aug 202617.9%12.4%11.1%10.4%10.3%9.3%5.4%5.3%4.9%3.9%2.9%2.2%1.8%1.2%0.99%
Sep 2026———————————————

  1. 1.Sky Tower

    17.9%

    moved from 2nd to 1st · 84.9K estimated branded searches · -2.8% vs prior month · +2.8 points

  2. 2.Rainbow's End

    12.4%

    moved from 1st to 2nd · 59K estimated branded searches · -34.8% vs prior month · -3.2 points

  3. 3.Kelly Tarlton's

    11.1%

    held 3rd · 52.5K estimated branded searches · -18.5% vs prior month · -0.1 points

  4. 4.Hobbiton Movie Set

    10.4%

    moved from 6th to 4th · 49.3K estimated branded searches · -3.7% vs prior month · +1.5 points

  5. 5.Skyline Queenstown

    10.3%

    held 5th · 49.1K estimated branded searches · -4.8% vs prior month · +1.4 points

  6. 6.Waitomo Glowworm Caves

    9.3%

    moved from 4th to 6th · 44.4K estimated branded searches · -19.8% vs prior month · -0.2 points

  7. 7.Skyline Rotorua

    5.4%

    held 7th · 25.8K estimated branded searches · -33.9% vs prior month · -1.3 points

  8. 8.Weta Workshop

    5.3%

    moved from 9th to 8th · 25.2K estimated branded searches · -14.5% vs prior month · +0.2 points

  9. 9.International Antarctic Centre

    4.9%

    moved from 8th to 9th · 23.4K estimated branded searches · -33.1% vs prior month · -1.1 points

  10. 10.Shotover Jet

    3.9%

    held 10th · 18.6K estimated branded searches · -23.9% vs prior month · -0.3 points

  11. 11.Larnach Castle

    2.9%

    moved from 13th to 11th · 13.8K estimated branded searches · +18% vs prior month · +0.9 points

  12. 12.Te Puia

    2.2%

    moved from 11th to 12th · 10.4K estimated branded searches · -23.1% vs prior month · -0.1 points

  13. 13.Agrodome

    1.8%

    moved from 12th to 13th · 8.5K estimated branded searches · -33.9% vs prior month · -0.4 points

  14. 14.All Blacks Experience

    1.2%

    held 14th · 5.5K estimated branded searches · -18.5% vs prior month · 0 points

  15. 15.Waitangi Treaty Grounds

    0.99%

    held 15th · 4.7K estimated branded searches · -19.2% vs prior month · 0 points

Compare search popularity between Sky Tower and its closest rivals

How has branded search demand for Sky Tower changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sky Tower in New Zealand fell from 100K to 84.9K.
  • Across the 11 months ending August 2026, Sky Tower’s estimated Share of Search among visitor attractions in New Zealand increased from 16.9% to 17.9%.
  • Across the 11 months ending August 2026, Sky Tower’s estimated Share of Search among visitor attractions in New Zealand peaked at 18.2% in November 2025 and was lowest at 13.5% in January 2026.

How did search popularity change for New Zealand visitor attractions in August 2026?

  1. In August 2026, Sky Tower overtook Rainbow's End to take the highest estimated Share of Search among visitor attractions in New Zealand, at 17.9%.

  2. In August 2026, Larnach Castle overtook Agrodome to rank 11th among visitor attractions in New Zealand, at 2.9%.

  3. In August 2026, Hobbiton Movie Set overtook Waitomo Glowworm Caves to rank 4th among visitor attractions in New Zealand, at 10.4%.

  4. In August 2026, Skyline Queenstown gained estimated Share of Search among visitor attractions in New Zealand, from 8.9% to 10.3%.

  5. In August 2026, Rainbow's End lost estimated Share of Search among visitor attractions in New Zealand, from 15.6% to 12.4%.

  6. In August 2026, Skyline Rotorua lost estimated Share of Search among visitor attractions in New Zealand, from 6.7% to 5.4%.

How is Sky Tower measured?

Brandwave collects information about searches that people make online using Sky Tower’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

25 branded search terms

  • bookme sky tower
  • cheap sky tower tickets
  • sky tower
  • sky tower address
  • sky tower at night
  • sky tower bungy
  • sky tower cost
  • sky tower discount
  • sky tower gift shop
  • sky tower hours
  • sky tower near me
  • sky tower night
  • sky tower nz
  • sky tower online
  • sky tower opening hours
  • sky tower tickets
  • sky tower tickets discount
  • sky tower tour
  • sky tower view
  • skycityauckland co nz
  • skytower
  • skytower deals
  • skytower nz
  • skytower tickets
  • the sky tower

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How the Brand Demand Index is measured

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