Kelly Tarlton's vs Sky Tower:Which is more popular by branded search in New Zealand?
In August 2026, Sky Tower had more branded searches than Kelly Tarlton's among visitor attractions in New Zealand. Sky Tower was estimated to have 84.9K branded searches compared to Kelly Tarlton's’ 52.5K, and held a 17.9% Share of Search versus Kelly Tarlton's’ 11.1%.
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Which is more popular in search, Kelly Tarlton's or Sky Tower?
Compare the commercial visitor attractions New Zealanders and tourists book for a day out. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sky Tower, Kelly Tarlton's. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Tower | Rainbow's End | Kelly Tarlton's | Hobbiton Movie Set | Skyline Queenstown | Waitomo Glowworm Caves | Skyline Rotorua | Weta Workshop | International Antarctic Centre | Shotover Jet | Larnach Castle | Te Puia | Agrodome | All Blacks Experience | Waitangi Treaty Grounds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 14.9% | 9.7% | 9.4% | 9.4% | 9% | 5.2% | 6.3% | 4.8% | 3.6% | 3.3% | 2.5% | 2.1% | 1.1% | 1.8% |
| Nov 2025 | 18.2% | 11.2% | 7.8% | 10.4% | 10.3% | 10.4% | 4.6% | 7.2% | 4.3% | 4.2% | 2.9% | 2.8% | 2.3% | 1.5% | 1.9% |
| Dec 2025 | 17.3% | 12.4% | 8.1% | 9.4% | 9.9% | 9.9% | 6.6% | 6.3% | 4.9% | 3.9% | 2.7% | 2.8% | 2.2% | 1.4% | 2.2% |
| Jan 2026 | 13.5% | 14.3% | 9.3% | 10% | 9.2% | 11.1% | 6.2% | 6.5% | 4.6% | 3.7% | 3.1% | 3% | 2% | 1.3% | 2.1% |
| Feb 2026 | 16.9% | 9.8% | 7.9% | 9.3% | 11.5% | 11.1% | 5.3% | 6.6% | 4.8% | 3.7% | 3.3% | 3.3% | 1.8% | 1.4% | 3.3% |
| Mar 2026 | 15.1% | 9.1% | 8.6% | 9.8% | 10.6% | 13.1% | 5.7% | 6.4% | 5.2% | 4% | 3.6% | 3% | 1.9% | 1.5% | 2.4% |
| Apr 2026 | 15.4% | 13.6% | 9.8% | 9% | 10.8% | 10.1% | 6.1% | 5.6% | 5.4% | 4.1% | 3% | 2.5% | 2% | 1% | 1.7% |
| May 2026 | 17% | 12.1% | 11.7% | 10% | 9.8% | 9.2% | 5.3% | 5.6% | 5.8% | 3.4% | 2.7% | 2.8% | 2.1% | 0.93% | 1.5% |
| Jun 2026 | 15.6% | 13.3% | 11.9% | 10% | 9.6% | 10.2% | 4.8% | 6% | 5.3% | 4.1% | 2.5% | 2.5% | 2% | 1% | 1.1% |
| Jul 2026 | 15.1% | 15.6% | 11.1% | 8.9% | 8.9% | 9.6% | 6.7% | 5.1% | 6% | 4.2% | 2% | 2.3% | 2.2% | 1.2% | 1% |
| Aug 2026 | 17.9% | 12.4% | 11.1% | 10.4% | 10.3% | 9.3% | 5.4% | 5.3% | 4.9% | 3.9% | 2.9% | 2.2% | 1.8% | 1.2% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Kelly Tarlton's and Sky Tower comparison changed over the last 12 months?
3 findings
- Sky Tower was ahead of Kelly Tarlton's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kelly Tarlton's’ estimated Share of Search among visitor attractions in New Zealand moved from 9.7% to 11.1%, and its estimated monthly branded searches moved from 57.3K to 52.5K.
- Across the 11 months ending August 2026, Sky Tower’s estimated Share of Search among visitor attractions in New Zealand moved from 16.9% to 17.9%, and its estimated monthly branded searches moved from 100K to 84.9K.
How did search popularity change for New Zealand visitor attractions in August 2026?
1 change
In August 2026, Sky Tower overtook Rainbow's End to take the highest estimated Share of Search among visitor attractions in New Zealand, at 17.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Kelly Tarlton's’ and Sky Tower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kelly Tarlton's
17 branded search terms
- book me kelly tarltons
- cheap kelly tarltons tickets
- grabone kelly tarltons
- kelly tarlton
- kelly tarlton hours
- kelly tarlton opening hours
- kelly tarlton prices
- kelly tarlton tickets
- kelly tarlton's
- kelly tarltons bookme
- kelly tarltons deals
- kelly tarltons deals grab one
- kelly tarltons discount
- kelly tarltons near me
- kelly tarltons penguin
- kellytarltons co nz
- sealife kelly tarltons
Sky Tower
25 branded search terms
- bookme sky tower
- cheap sky tower tickets
- sky tower
- sky tower address
- sky tower at night
- sky tower bungy
- sky tower cost
- sky tower discount
- sky tower gift shop
- sky tower hours
- sky tower near me
- sky tower night
- sky tower nz
- sky tower online
- sky tower opening hours
- sky tower tickets
- sky tower tickets discount
- sky tower tour
- sky tower view
- skycityauckland co nz
- skytower
- skytower deals
- skytower nz
- skytower tickets
- the sky tower
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.