Brandwave

How popular isWeta Workshop?

In September 2026, people searched for Weta Workshop by name about 24,000 times in New Zealand, a 24.4% decrease from the previous year. These searches made up 4.8% of all New Zealand visitor attraction searches, placing Weta Workshop ninth out of 16 attractions. When we asked both ChatGPT and Google AI Overviews about visitor attractions, Weta Workshop appeared in one of the five answers and was the joint fifth most recommended of the 16.

Search and AI answers in September 2026

Weta Workshop is the ninth most searched of 16 competitors and the joint fifth most recommended in AI answers.

  1. Sky TowerShare of searches 15.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Rainbow's EndShare of searches 12.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Skyline QueenstownShare of searches 10.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Kelly Tarlton'sShare of searches 10.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Weta WorkshopShare of searches 4.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+11 more

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Top visitor attractions in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Weta Workshop was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Weta Workshop is the joint fifth most recommended of the 16.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hobbiton Movie Set1st
  2. Te Puia2nd
  3. Waitomo Glowworm Caves3rd
  4. Wai-O-Tapu4th
  5. Skyline Rotorua5th
  6. Weta Workshop5th
  7. Waitangi Treaty Grounds7th
  8. Sky Tower–
  9. Rainbow's End–
  10. Skyline Queenstown–
  11. +6 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Te Puia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hobbiton Movie Set3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wai-O-Tapu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waitomo Glowworm Caves2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skyline Rotorua2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weta Workshop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shotover Jet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waitangi Treaty Grounds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sky Tower0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rainbow's End0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about visitor attractions

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which visitor attractions compete with Weta Workshop?

Weta Workshop against visitor attractions in New Zealand, by month

Share of searches by month for Sky Tower, Rainbow's End, Skyline Queenstown, Kelly Tarlton's, Waitomo Glowworm Caves, Hobbiton Movie Set, Wai-O-Tapu, Skyline Rotorua, Weta Workshop, International Antarctic Centre, Shotover Jet, Larnach Castle. The figures are in the table below the chart.

View monthly share of searches table
MonthSky TowerRainbow's EndSkyline QueenstownKelly Tarlton'sWaitomo Glowworm CavesHobbiton Movie SetWai-O-TapuSkyline RotoruaWeta WorkshopInternational Antarctic CentreShotover JetLarnach CastleAgrodomeTe PuiaWaitangi Treaty GroundsAll Blacks Experience
Oct 202516.1%13.4%8.8%9.2%8.5%9%7%4.8%5.3%4.7%3.4%3.2%2.1%1.7%1.7%1.1%
Nov 202517%9.7%9.4%7.3%9.7%9.7%9%4.2%6%4%3.9%2.8%2.2%1.9%1.8%1.5%
Dec 202516.3%11%8.9%7.6%9.3%8.9%8.6%5.9%5.2%4.7%3.7%2.6%2.1%1.8%2.1%1.4%
Jan 202612.7%12.6%8.4%8.7%10.5%9.5%8.1%5.6%5.4%4.4%3.5%3%2%2%2%1.3%
Feb 202615.6%8.6%10.5%7.3%10.1%8.6%10.1%4.7%5.3%4.5%3.4%3.1%1.7%2.1%3%1.3%
Mar 202614.2%7.9%9.6%8.1%11.8%9.3%9.1%5.2%5.2%5%3.7%3.4%1.9%1.9%2.2%1.5%
Apr 202614.6%12.2%10%9.3%9.5%8.6%7.7%5.5%4.6%5.2%3.8%2.9%1.9%1.6%1.6%1%
May 202616.1%10.8%9.2%11.2%8.8%9.6%6.9%4.9%4.5%5.6%3.2%2.6%2.1%2.1%1.4%0.91%
Jun 202615.2%12.3%9.1%11.7%10.1%9.9%4.4%4.6%5.1%5.3%4%2.4%2%2%1.1%1%
Jul 202614.7%14.3%8.3%10.8%9.5%8.8%4.9%6.4%4.3%6%4.2%2%2.3%1.5%0.98%1.2%
Aug 202617.4%11.3%9.5%10.7%9.2%10.2%4.9%5.1%4.5%4.9%3.8%2.8%1.8%1.8%0.96%1.2%
Sep 202615.8%12.9%10.6%10.1%9.6%9.1%5.6%4.8%4.8%4.6%3.6%2.6%1.7%1.7%1.4%1.1%

  1. 1.Sky Tower

    15.8%

    Held 1st. 78.9K estimated branded searches, -3.7% vs prior month. Share -1.6 points.

  2. 2.Rainbow's End

    12.9%

    Held 2nd. 64.1K estimated branded searches, +21.3% vs prior month. Share +1.6 points.

  3. 3.Skyline Queenstown

    10.6%

    Moved from 5th to 3rd. 53K estimated branded searches, +19.1% vs prior month. Share +1.2 points.

  4. 4.Kelly Tarlton's

    10.1%

    Moved from 3rd to 4th. 50.3K estimated branded searches, -0.22% vs prior month. Share -0.6 points.

  5. 5.Waitomo Glowworm Caves

    9.6%

    Moved from 6th to 5th. 48K estimated branded searches, +11.7% vs prior month. Share +0.5 points.

  6. 6.Hobbiton Movie Set

    9.1%

    Moved from 4th to 6th. 45.6K estimated branded searches, -4.9% vs prior month. Share -1.1 points.

  7. 7.Wai-O-Tapu

    5.6%

    Moved from 8th to 7th. 28K estimated branded searches, +21.9% vs prior month. Share +0.7 points.

  8. 8.Skyline Rotorua

    4.8%

    Moved from 7th to 8th. 24K estimated branded searches, -0.08% vs prior month. Share -0.3 points.

  9. 9.Weta Workshop

    4.8%

    Moved from 10th to 9th. 24K estimated branded searches, +14.7% vs prior month. Share +0.4 points.

  10. 10.International Antarctic Centre

    4.6%

    Moved from 9th to 10th. 22.8K estimated branded searches, -0.48% vs prior month. Share -0.3 points.

  11. 11.Shotover Jet

    3.6%

    Held 11th. 18K estimated branded searches, +0.34% vs prior month. Share -0.2 points.

  12. 12.Larnach Castle

    2.6%

    Held 12th. 12.8K estimated branded searches, -4.3% vs prior month. Share -0.3 points.

  13. 13.Agrodome

    1.7%

    Held 13th. 8.5K estimated branded searches, +0.59% vs prior month. Share -0.1 points.

  14. 14.Te Puia

    1.7%

    Held 14th. 8.5K estimated branded searches, +0.24% vs prior month. Share -0.1 points.

  15. 15.Waitangi Treaty Grounds

    1.4%

    Moved from 16th to 15th. 6.8K estimated branded searches, +49.6% vs prior month. Share +0.4 points.

  16. 16.All Blacks Experience

    1.1%

    Moved from 15th to 16th. 5.5K estimated branded searches, -0.36% vs prior month. Share -0.1 points.

Compare popularity between Weta Workshop and its closest rivals

Every comparison with Weta Workshop

16 comparisons

How has branded search demand for Weta Workshop changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Weta Workshop in New Zealand fell from 31.8K to 24K.
  • Across the 12 months ending September 2026, Weta Workshop’s share of searches among visitor attractions in New Zealand peaked at 6% in November 2025 and was lowest at 4.3% in July 2026.
  • Across the 12 months ending September 2026, Weta Workshop fell from 8th to 9th among visitor attractions in New Zealand.

How did search popularity change for New Zealand visitor attractions in September 2026?

6 changes

  1. In September 2026, Wai-O-Tapu overtook Skyline Rotorua to rank 7th among visitor attractions in New Zealand, with 5.6% of the searches.

  2. In September 2026, Skyline Queenstown overtook Kelly Tarlton's and Hobbiton Movie Set to rank 3rd among visitor attractions in New Zealand, with 10.6% of the searches.

  3. In September 2026, Rainbow's End gained share of searches among visitor attractions in New Zealand, from 11.3% to 12.9%.

  4. In September 2026, Sky Tower lost share of searches among visitor attractions in New Zealand, from 17.4% to 15.8%.

  5. In September 2026, Hobbiton Movie Set lost share of searches among visitor attractions in New Zealand, from 10.2% to 9.1%.

  6. In September 2026, Kelly Tarlton's lost share of searches among visitor attractions in New Zealand, from 10.7% to 10.1%.

How are Weta Workshop’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Weta Workshop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • avatar weta workshop
  • lotr weta workshop
  • skycity weta workshop
  • weta cave
  • weta cave tickets
  • weta cave tour
  • weta workshop
  • weta workshop collectibles
  • weta workshop experience
  • weta workshop skycity
  • weta workshop tickets
  • weta workshop tour
  • wetaworkshop

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How the Brand Demand Index is measured

Where does Weta Workshop compete?

Weta Workshop is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Visitor attractions9th of 164.8%Shown above
Wellington attractions2nd of 623.3%Show ranking
Creator with pink hair and a pink jacket

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