Skyline Queenstown vs Weta Workshop:Which is more popular by branded search in New Zealand?
In August 2026, Skyline Queenstown had more branded searches than Weta Workshop among visitor attractions in New Zealand. Skyline Queenstown was estimated to have 49.1K branded searches compared to Weta Workshop’s 25.2K, and held a 10.3% Share of Search versus Weta Workshop’s 5.3%.
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Which is more popular in search, Skyline Queenstown or Weta Workshop?
Compare the commercial visitor attractions New Zealanders and tourists book for a day out. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skyline Queenstown, Weta Workshop. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Tower | Rainbow's End | Kelly Tarlton's | Hobbiton Movie Set | Skyline Queenstown | Waitomo Glowworm Caves | Skyline Rotorua | Weta Workshop | International Antarctic Centre | Shotover Jet | Larnach Castle | Te Puia | Agrodome | All Blacks Experience | Waitangi Treaty Grounds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 14.9% | 9.7% | 9.4% | 9.4% | 9% | 5.2% | 6.3% | 4.8% | 3.6% | 3.3% | 2.5% | 2.1% | 1.1% | 1.8% |
| Nov 2025 | 18.2% | 11.2% | 7.8% | 10.4% | 10.3% | 10.4% | 4.6% | 7.2% | 4.3% | 4.2% | 2.9% | 2.8% | 2.3% | 1.5% | 1.9% |
| Dec 2025 | 17.3% | 12.4% | 8.1% | 9.4% | 9.9% | 9.9% | 6.6% | 6.3% | 4.9% | 3.9% | 2.7% | 2.8% | 2.2% | 1.4% | 2.2% |
| Jan 2026 | 13.5% | 14.3% | 9.3% | 10% | 9.2% | 11.1% | 6.2% | 6.5% | 4.6% | 3.7% | 3.1% | 3% | 2% | 1.3% | 2.1% |
| Feb 2026 | 16.9% | 9.8% | 7.9% | 9.3% | 11.5% | 11.1% | 5.3% | 6.6% | 4.8% | 3.7% | 3.3% | 3.3% | 1.8% | 1.4% | 3.3% |
| Mar 2026 | 15.1% | 9.1% | 8.6% | 9.8% | 10.6% | 13.1% | 5.7% | 6.4% | 5.2% | 4% | 3.6% | 3% | 1.9% | 1.5% | 2.4% |
| Apr 2026 | 15.4% | 13.6% | 9.8% | 9% | 10.8% | 10.1% | 6.1% | 5.6% | 5.4% | 4.1% | 3% | 2.5% | 2% | 1% | 1.7% |
| May 2026 | 17% | 12.1% | 11.7% | 10% | 9.8% | 9.2% | 5.3% | 5.6% | 5.8% | 3.4% | 2.7% | 2.8% | 2.1% | 0.93% | 1.5% |
| Jun 2026 | 15.6% | 13.3% | 11.9% | 10% | 9.6% | 10.2% | 4.8% | 6% | 5.3% | 4.1% | 2.5% | 2.5% | 2% | 1% | 1.1% |
| Jul 2026 | 15.1% | 15.6% | 11.1% | 8.9% | 8.9% | 9.6% | 6.7% | 5.1% | 6% | 4.2% | 2% | 2.3% | 2.2% | 1.2% | 1% |
| Aug 2026 | 17.9% | 12.4% | 11.1% | 10.4% | 10.3% | 9.3% | 5.4% | 5.3% | 4.9% | 3.9% | 2.9% | 2.2% | 1.8% | 1.2% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Skyline Queenstown and Weta Workshop comparison changed over the last 12 months?
3 findings
- Skyline Queenstown was ahead of Weta Workshop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Skyline Queenstown’s estimated Share of Search among visitor attractions in New Zealand moved from 9.4% to 10.3%, and its estimated monthly branded searches moved from 55.5K to 49.1K.
- Across the 11 months ending August 2026, Weta Workshop’s estimated Share of Search among visitor attractions in New Zealand moved from 6.3% to 5.3%, and its estimated monthly branded searches moved from 37.2K to 25.2K.
How did search popularity change for New Zealand visitor attractions in August 2026?
3 changes

In August 2026, Hobbiton Movie Set overtook Skyline Queenstown to rank 4th among visitor attractions in New Zealand, at 10.4%.

In August 2026, Skyline Queenstown gained estimated Share of Search among visitor attractions in New Zealand, from 8.9% to 10.3%.
In August 2026, Weta Workshop rose from 9th to 8th among visitor attractions in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Skyline Queenstown’s and Weta Workshop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Skyline Queenstown
15 branded search terms
- bookme skyline queenstown
- skyline gondola queenstown
- skyline gondola queenstown price
- skyline gondola queenstown tickets
- skyline luge queenstown
- skyline queenstown
- skyline queenstown 53 brecon street queenstown 9300
- skyline queenstown 53 brecon street queenstown 9300 new zealand
- skyline queenstown brecon street queenstown
- skyline queenstown brecon street queenstown new zealand
- skyline queenstown deals
- skyline queenstown hours
- skyline queenstown price
- skyline queenstown tickets
- skylinequeenstown
Weta Workshop
23 branded search terms
- avatar weta workshop
- lotr weta workshop
- skycity weta workshop
- weta cave
- weta cave shop
- weta cave tickets
- weta cave tour
- weta workshop
- weta workshop collectibles
- weta workshop experience
- weta workshop gift shop
- weta workshop lord of the rings
- weta workshop near me
- weta workshop new zealand
- weta workshop nz
- weta workshop price
- weta workshop shop
- weta workshop skycity
- weta workshop tickets
- weta workshop tour
- weta workshop wellington
- wetaworkshop
- wetaworkshop com

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.