Hobbiton Movie Set vs Sky Tower:Which is more popular by branded search in New Zealand?
In August 2026, Sky Tower had more branded searches than Hobbiton Movie Set among visitor attractions in New Zealand. Sky Tower was estimated to have 84.9K branded searches compared to Hobbiton Movie Set’s 49.3K, and held a 17.9% Share of Search versus Hobbiton Movie Set’s 10.4%.
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Which is more popular in search, Hobbiton Movie Set or Sky Tower?
Compare the commercial visitor attractions New Zealanders and tourists book for a day out. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sky Tower, Hobbiton Movie Set. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Tower | Rainbow's End | Kelly Tarlton's | Hobbiton Movie Set | Skyline Queenstown | Waitomo Glowworm Caves | Skyline Rotorua | Weta Workshop | International Antarctic Centre | Shotover Jet | Larnach Castle | Te Puia | Agrodome | All Blacks Experience | Waitangi Treaty Grounds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 14.9% | 9.7% | 9.4% | 9.4% | 9% | 5.2% | 6.3% | 4.8% | 3.6% | 3.3% | 2.5% | 2.1% | 1.1% | 1.8% |
| Nov 2025 | 18.2% | 11.2% | 7.8% | 10.4% | 10.3% | 10.4% | 4.6% | 7.2% | 4.3% | 4.2% | 2.9% | 2.8% | 2.3% | 1.5% | 1.9% |
| Dec 2025 | 17.3% | 12.4% | 8.1% | 9.4% | 9.9% | 9.9% | 6.6% | 6.3% | 4.9% | 3.9% | 2.7% | 2.8% | 2.2% | 1.4% | 2.2% |
| Jan 2026 | 13.5% | 14.3% | 9.3% | 10% | 9.2% | 11.1% | 6.2% | 6.5% | 4.6% | 3.7% | 3.1% | 3% | 2% | 1.3% | 2.1% |
| Feb 2026 | 16.9% | 9.8% | 7.9% | 9.3% | 11.5% | 11.1% | 5.3% | 6.6% | 4.8% | 3.7% | 3.3% | 3.3% | 1.8% | 1.4% | 3.3% |
| Mar 2026 | 15.1% | 9.1% | 8.6% | 9.8% | 10.6% | 13.1% | 5.7% | 6.4% | 5.2% | 4% | 3.6% | 3% | 1.9% | 1.5% | 2.4% |
| Apr 2026 | 15.4% | 13.6% | 9.8% | 9% | 10.8% | 10.1% | 6.1% | 5.6% | 5.4% | 4.1% | 3% | 2.5% | 2% | 1% | 1.7% |
| May 2026 | 17% | 12.1% | 11.7% | 10% | 9.8% | 9.2% | 5.3% | 5.6% | 5.8% | 3.4% | 2.7% | 2.8% | 2.1% | 0.93% | 1.5% |
| Jun 2026 | 15.6% | 13.3% | 11.9% | 10% | 9.6% | 10.2% | 4.8% | 6% | 5.3% | 4.1% | 2.5% | 2.5% | 2% | 1% | 1.1% |
| Jul 2026 | 15.1% | 15.6% | 11.1% | 8.9% | 8.9% | 9.6% | 6.7% | 5.1% | 6% | 4.2% | 2% | 2.3% | 2.2% | 1.2% | 1% |
| Aug 2026 | 17.9% | 12.4% | 11.1% | 10.4% | 10.3% | 9.3% | 5.4% | 5.3% | 4.9% | 3.9% | 2.9% | 2.2% | 1.8% | 1.2% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Hobbiton Movie Set and Sky Tower comparison changed over the last 12 months?
3 findings
- Sky Tower was ahead of Hobbiton Movie Set in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hobbiton Movie Set’s estimated Share of Search among visitor attractions in New Zealand moved from 9.4% to 10.4%, and its estimated monthly branded searches moved from 55.8K to 49.3K.
- Across the 11 months ending August 2026, Sky Tower’s estimated Share of Search among visitor attractions in New Zealand moved from 16.9% to 17.9%, and its estimated monthly branded searches moved from 100K to 84.9K.
How did search popularity change for New Zealand visitor attractions in August 2026?
2 changes
In August 2026, Sky Tower overtook Rainbow's End to take the highest estimated Share of Search among visitor attractions in New Zealand, at 17.9%.
In August 2026, Hobbiton Movie Set overtook Waitomo Glowworm Caves to rank 4th among visitor attractions in New Zealand, at 10.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Hobbiton Movie Set’s and Sky Tower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hobbiton Movie Set
22 branded search terms
- bookme hobbiton
- hamilton hobbiton
- hobbiton
- hobbiton admission price
- hobbiton booking
- hobbiton cost
- hobbiton entry price
- hobbiton film set
- hobbiton filmsettet
- hobbiton gift shop
- hobbiton location
- hobbiton lord of the rings
- hobbiton movie
- hobbiton movie set prices
- hobbiton movie set tickets
- hobbiton movie tour
- hobbiton ticket prices discount
- hobbiton tickets
- hobbiton tour
- hobbiton tours tickets
- hobbitontours com
- the hobbiton
Sky Tower
25 branded search terms
- bookme sky tower
- cheap sky tower tickets
- sky tower
- sky tower address
- sky tower at night
- sky tower bungy
- sky tower cost
- sky tower discount
- sky tower gift shop
- sky tower hours
- sky tower near me
- sky tower night
- sky tower nz
- sky tower online
- sky tower opening hours
- sky tower tickets
- sky tower tickets discount
- sky tower tour
- sky tower view
- skycityauckland co nz
- skytower
- skytower deals
- skytower nz
- skytower tickets
- the sky tower
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.