How popular isWillowbank Wildlife Reserve in search?
In August 2026, there were an estimated 26.8K branded searches for Willowbank Wildlife Reserve in New Zealand which held steady over the last 11 months. Willowbank Wildlife Reserve holds 14.7% estimated Share of Search among New Zealand zoos and wildlife parks and is ranked 2nd of 6 competitors for search popularity.
Auckland Zoo43.5%
Willowbank Wildlife Reserve14.7%
Wellington Zoo13.2%
Zealandia10%Orana Wildlife Park9.4%
Hamilton Zoo9.2%
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Which zoos and wildlife parks compete with Willowbank Wildlife Reserve?
Share of Search by month for Auckland Zoo, Willowbank Wildlife Reserve, Wellington Zoo, Zealandia, Orana Wildlife Park, Hamilton Zoo. The figures are in the table below the chart.
View monthly share of search table
| Month | Auckland Zoo | Willowbank Wildlife Reserve | Wellington Zoo | Zealandia | Orana Wildlife Park | Hamilton Zoo |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 13.2% | 12.9% | 9.5% | 10.3% | 10.3% |
| Nov 2025 | 41.2% | 14.5% | 12.3% | 13.3% | 9.2% | 9.6% |
| Dec 2025 | 42.3% | 15.4% | 12.6% | 10.1% | 9.8% | 9.8% |
| Jan 2026 | 38.7% | 15.7% | 14.1% | 10% | 10.7% | 10.8% |
| Feb 2026 | 42.2% | 14.6% | 12.7% | 11.5% | 9.2% | 9.8% |
| Mar 2026 | 41% | 15.9% | 12.5% | 11.8% | 9.1% | 9.7% |
| Apr 2026 | 38.3% | 17.1% | 14.1% | 8.9% | 10.8% | 10.7% |
| May 2026 | 41.7% | 11.9% | 18.9% | 8.9% | 8.8% | 9.8% |
| Jun 2026 | 45% | 13.3% | 11.1% | 9.8% | 10.4% | 10.3% |
| Jul 2026 | 48% | 11.6% | 12% | 7.9% | 9.2% | 11.2% |
| Aug 2026 | 43.5% | 14.7% | 13.2% | 10% | 9.4% | 9.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.5% | 79.1K | -29% | -4.5 points | |
| 2, moved from 3rd to 2nd | 14.7% | 26.8K | -0.45% | +3.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 13.2% | 23.9K | -13.8% | +1.2 pointsmoved from 2nd to 3rd | |
| 4, moved from 6th to 4th | 10% | 18.2K | -0.98% | +2.1 pointsmoved from 6th to 4th | |
| 5, held 5th | 9.4% | 17.1K | -20.2% | +0.2 points | |
| 6, moved from 4th to 6th | 9.2% | 16.8K | -35.6% | -2 pointsmoved from 4th to 6th |
43.5%
held 1st · 79.1K estimated branded searches · -29% vs prior month · -4.5 points
14.7%
moved from 3rd to 2nd · 26.8K estimated branded searches · -0.45% vs prior month · +3.1 points
13.2%
moved from 2nd to 3rd · 23.9K estimated branded searches · -13.8% vs prior month · +1.2 points
10%
moved from 6th to 4th · 18.2K estimated branded searches · -0.98% vs prior month · +2.1 points
9.4%
held 5th · 17.1K estimated branded searches · -20.2% vs prior month · +0.2 points
9.2%
moved from 4th to 6th · 16.8K estimated branded searches · -35.6% vs prior month · -2 points
Compare search popularity between Willowbank Wildlife Reserve and its closest rivals
- Willowbank Wildlife Reserve vs Auckland Zoo: compare search popularity
- Willowbank Wildlife Reserve vs Wellington Zoo: compare search popularity
- Willowbank Wildlife Reserve vs Zealandia: compare search popularity
- Willowbank Wildlife Reserve vs Hamilton Zoo: compare search popularity
- Compare Willowbank Wildlife Reserve with any brand
How has branded search demand for Willowbank Wildlife Reserve changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Willowbank Wildlife Reserve in New Zealand held steady, from 27.1K to 26.8K.
- Across the 11 months ending August 2026, Willowbank Wildlife Reserve’s estimated Share of Search among zoos and wildlife parks in New Zealand increased from 13.2% to 14.7%.
- Across the 11 months ending August 2026, Willowbank Wildlife Reserve’s estimated Share of Search among zoos and wildlife parks in New Zealand peaked at 17.1% in April 2026 and was lowest at 11.6% in July 2026.
How did search popularity change for New Zealand zoos and wildlife parks in August 2026?
6 changes
In August 2026, Willowbank Wildlife Reserve overtook Wellington Zoo to rank 2nd among zoos and wildlife parks in New Zealand, at 14.7%.
In August 2026, Zealandia overtook Hamilton Zoo to rank 4th among zoos and wildlife parks in New Zealand, at 10%.
In August 2026, Wellington Zoo gained estimated Share of Search among zoos and wildlife parks in New Zealand, from 12% to 13.2%.
In August 2026, Auckland Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 48% to 43.5%.
In August 2026, Hamilton Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 11.2% to 9.2%.
Estimated monthly branded searches for Orana Wildlife Park in New Zealand fell 19% over 11 measured months, from 21.1K to 17.1K in August 2026.
How is Willowbank Wildlife Reserve measured?
Brandwave collects information about searches that people make online using Willowbank Wildlife Reserve’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- willowbank
- willowbank co nz
- willowbank wildlife reserve
- willowbank wildlife reserve tickets
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