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Wholesale and cash and carry stores in New Zealand:Which brands are most popular in search?

In August 2026, Costco was the most searched among wholesale and cash and carry stores in New Zealand, with an estimated 119K branded searches and 60.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Costco60.3%
  2. Gilmours21.3%
  3. Bidfood11.6%
  4. Service Foods4.6%
  5. Trents2%
  6. Toops0.15%

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Share of SearchLeaderboard

Compare the wholesale, cash and carry and foodservice suppliers New Zealand businesses buy stock from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wholesale and cash and carry stores in New Zealand, by month

Share of Search by month for Costco, Gilmours, Bidfood, Service Foods, Trents. The figures are in the table below the chart.

View monthly share of search table
MonthCostcoGilmoursBidfoodService FoodsTrentsToops
Oct 202554.7%25.2%12.4%4.5%3%0.14%
Nov 202559.4%22.9%11.3%4.3%2.1%0.11%
Dec 202560.7%23.2%10.6%3.5%2%0.1%
Jan 202659.4%21.8%12.6%4.1%2.1%0.13%
Feb 202653.8%24.9%14.2%4.6%2.4%0.12%
Mar 202656%23.8%13.4%4.5%2.3%0.12%
Apr 202664.5%19.6%10.7%3.4%1.8%0.1%
May 202661.2%21%11.9%4.1%1.7%0.09%
Jun 202658.3%22.9%12.3%4.5%1.9%0.11%
Jul 202661.6%21.3%11.2%4.1%1.6%0.11%
Aug 202660.3%21.3%11.6%4.6%2%0.15%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Costco

    60.3%

    held 1st · 119K estimated branded searches · -4.9% vs prior month · -1.3 points

  2. 2.Gilmours

    21.3%

    held 2nd · 41.9K estimated branded searches · -3.2% vs prior month · -0.1 points

  3. 3.Bidfood

    11.6%

    held 3rd · 22.8K estimated branded searches · +0.53% vs prior month · +0.4 points

  4. 4.Service Foods

    4.6%

    held 4th · 9.1K estimated branded searches · +8.1% vs prior month · +0.5 points

  5. 5.Trents

    2%

    held 5th · 4K estimated branded searches · +24.8% vs prior month · +0.5 points

  6. 6.Toops

    0.15%

    held 6th · 290 estimated branded searches · +26.1% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among wholesale and cash and carry stores in New Zealand?

In August 2026, Costco was the most searched among wholesale and cash and carry stores in New Zealand, with an estimated 119K branded searches and 60.3% estimated Share of Search within this set. Gilmours is in 2nd place, 39 percentage points behind at 21.3% Share of Search.

New Zealand wholesale and cash and carry stores, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Costco54.7% → 60.3%64.5%Apr 202653.8%Feb 20261st
Gilmours25.2% → 21.3%25.2%Oct 202519.6%Apr 20262nd
Bidfood12.4% → 11.6%14.2%Feb 202610.6%Dec 20253rd
Service Foods4.5% → 4.6%4.6%Feb 20263.4%Apr 20264th
Trents3% → 2%3%Oct 20251.6%Jul 20265th
Toops0.14% → 0.15%0.15%Aug 20260.09%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Costco’s estimated Share of Search among wholesale and cash and carry stores in New Zealand increased from 54.7% to 60.3%.
  • Across the 11 months ending August 2026, Gilmours’ estimated Share of Search among wholesale and cash and carry stores in New Zealand decreased from 25.2% to 21.3%.
  • Across the 11 months ending August 2026, Bidfood’s estimated Share of Search among wholesale and cash and carry stores in New Zealand decreased from 12.4% to 11.6%.
  • Across the 11 months ending August 2026, Trents’ estimated Share of Search among wholesale and cash and carry stores in New Zealand decreased from 3% to 2%.
  • Across the 11 months ending August 2026, Costco’s estimated Share of Search among wholesale and cash and carry stores in New Zealand peaked at 64.5% in April 2026 and was lowest at 53.8% in February 2026.
  • Across the 11 months ending August 2026, Gilmours’ estimated Share of Search among wholesale and cash and carry stores in New Zealand peaked at 25.2% in October 2025 and was lowest at 19.6% in April 2026.
  • Across the 11 months ending August 2026, Bidfood’s estimated Share of Search among wholesale and cash and carry stores in New Zealand peaked at 14.2% in February 2026 and was lowest at 10.6% in December 2025.
  • Across the 11 months ending August 2026, Service Foods’ estimated Share of Search among wholesale and cash and carry stores in New Zealand peaked at 4.6% in February 2026 and was lowest at 3.4% in April 2026.
  • Across the 11 months ending August 2026, Trents’ estimated Share of Search among wholesale and cash and carry stores in New Zealand peaked at 3% in October 2025 and was lowest at 1.6% in July 2026.
  • Across the 11 months ending August 2026, Service Foods and Toops held steady: their estimated Share of Search among wholesale and cash and carry stores in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand wholesale and cash and carry stores in August 2026?

  1. In August 2026, Costco lost estimated Share of Search among wholesale and cash and carry stores in New Zealand, from 61.6% to 60.3%.

  2. Estimated monthly branded searches for Trents in New Zealand fell 33.3% over 11 measured months, from 6K to 4K in August 2026.

  3. Estimated monthly branded searches for Gilmours in New Zealand fell 17.2% over 11 measured months, from 50.5K to 41.9K in August 2026.

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