Bidfood vs Trents:Which is more popular by branded search in New Zealand?
In August 2026, Bidfood had more branded searches than Trents among wholesale and cash and carry stores in New Zealand. Bidfood was estimated to have 22.8K branded searches compared to Trents’ 4K, and held an 11.6% Share of Search versus Trents’ 2%.
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Which is more popular in search, Bidfood or Trents?
Compare the wholesale, cash and carry and foodservice suppliers New Zealand businesses buy stock from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bidfood, Trents. The figures are in the table below the chart.
View monthly share of search table
| Month | Costco | Gilmours | Bidfood | Service Foods | Trents | Toops |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 25.2% | 12.4% | 4.5% | 3% | 0.14% |
| Nov 2025 | 59.4% | 22.9% | 11.3% | 4.3% | 2.1% | 0.11% |
| Dec 2025 | 60.7% | 23.2% | 10.6% | 3.5% | 2% | 0.1% |
| Jan 2026 | 59.4% | 21.8% | 12.6% | 4.1% | 2.1% | 0.13% |
| Feb 2026 | 53.8% | 24.9% | 14.2% | 4.6% | 2.4% | 0.12% |
| Mar 2026 | 56% | 23.8% | 13.4% | 4.5% | 2.3% | 0.12% |
| Apr 2026 | 64.5% | 19.6% | 10.7% | 3.4% | 1.8% | 0.1% |
| May 2026 | 61.2% | 21% | 11.9% | 4.1% | 1.7% | 0.09% |
| Jun 2026 | 58.3% | 22.9% | 12.3% | 4.5% | 1.9% | 0.11% |
| Jul 2026 | 61.6% | 21.3% | 11.2% | 4.1% | 1.6% | 0.11% |
| Aug 2026 | 60.3% | 21.3% | 11.6% | 4.6% | 2% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bidfood and Trents comparison changed over the last 12 months?
3 findings
- Bidfood was ahead of Trents in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bidfood’s estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 12.4% to 11.6%, and its estimated monthly branded searches moved from 24.8K to 22.8K.
- Across the 11 months ending August 2026, Trents’ estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 3% to 2%, and its estimated monthly branded searches moved from 6K to 4K.
How did search popularity change for New Zealand wholesale and cash and carry stores in August 2026?
1 change
Estimated monthly branded searches for Trents in New Zealand fell 33.3% over 11 measured months, from 6K to 4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bidfood’s and Trents’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bidfood
16 branded search terms
- bidfood
- bidfood cash and carry
- bidfood co nz
- bidfood hamilton
- bidfood limited
- bidfood napier
- bidfood near me
- bidfood north
- bidfood nz
- bidfood online
- bidfood price list
- bidfood products
- bidfood south
- bidfood wellington
- bidfood wholesale
- my bidfood
Trents
3 branded search terms
- trents cash and carry
- trents christchurch
- trents wholesale
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