How popular isBidfood in search?
In August 2026, there were an estimated 22.8K branded searches for Bidfood in New Zealand which is down 7.9% over the last 11 months. Bidfood holds 11.6% estimated Share of Search among New Zealand wholesale and cash and carry stores and is ranked 3rd of 6 competitors for search popularity.
Costco60.3%Gilmours21.3%
Bidfood11.6%
Service Foods4.6%
Trents2%- Toops0.15%
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Which wholesale and cash and carry stores compete with Bidfood?
Share of Search by month for Costco, Gilmours, Bidfood, Service Foods, Trents. The figures are in the table below the chart.
View monthly share of search table
| Month | Costco | Gilmours | Bidfood | Service Foods | Trents | Toops |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 25.2% | 12.4% | 4.5% | 3% | 0.14% |
| Nov 2025 | 59.4% | 22.9% | 11.3% | 4.3% | 2.1% | 0.11% |
| Dec 2025 | 60.7% | 23.2% | 10.6% | 3.5% | 2% | 0.1% |
| Jan 2026 | 59.4% | 21.8% | 12.6% | 4.1% | 2.1% | 0.13% |
| Feb 2026 | 53.8% | 24.9% | 14.2% | 4.6% | 2.4% | 0.12% |
| Mar 2026 | 56% | 23.8% | 13.4% | 4.5% | 2.3% | 0.12% |
| Apr 2026 | 64.5% | 19.6% | 10.7% | 3.4% | 1.8% | 0.1% |
| May 2026 | 61.2% | 21% | 11.9% | 4.1% | 1.7% | 0.09% |
| Jun 2026 | 58.3% | 22.9% | 12.3% | 4.5% | 1.9% | 0.11% |
| Jul 2026 | 61.6% | 21.3% | 11.2% | 4.1% | 1.6% | 0.11% |
| Aug 2026 | 60.3% | 21.3% | 11.6% | 4.6% | 2% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.3% | 119K | -4.9% | -1.3 points | |
| 2, held 2nd | 21.3% | 41.9K | -3.2% | -0.1 points | |
| 3, held 3rd | 11.6% | 22.8K | +0.53% | +0.4 points | |
| 4, held 4th | 4.6% | 9.1K | +8.1% | +0.5 points | |
| 5, held 5th | 2% | 4K | +24.8% | +0.5 points | |
| 6, held 6th | 0.15% | 290 | +26.1% | 0 points |
1.
Costco60.3%
held 1st · 119K estimated branded searches · -4.9% vs prior month · -1.3 points
2.
21.3%
held 2nd · 41.9K estimated branded searches · -3.2% vs prior month · -0.1 points
3.
11.6%
held 3rd · 22.8K estimated branded searches · +0.53% vs prior month · +0.4 points
4.6%
held 4th · 9.1K estimated branded searches · +8.1% vs prior month · +0.5 points
5.
Trents2%
held 5th · 4K estimated branded searches · +24.8% vs prior month · +0.5 points
6.Toops
0.15%
held 6th · 290 estimated branded searches · +26.1% vs prior month · 0 points
Compare search popularity between Bidfood and its closest rivals
How has branded search demand for Bidfood changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bidfood in New Zealand fell from 24.8K to 22.8K.
- Across the 11 months ending August 2026, Bidfood’s estimated Share of Search among wholesale and cash and carry stores in New Zealand decreased from 12.4% to 11.6%.
- Across the 11 months ending August 2026, Bidfood’s estimated Share of Search among wholesale and cash and carry stores in New Zealand peaked at 14.2% in February 2026 and was lowest at 10.6% in December 2025.
How did search popularity change for New Zealand wholesale and cash and carry stores in August 2026?
3 changes
In August 2026, Costco lost estimated Share of Search among wholesale and cash and carry stores in New Zealand, from 61.6% to 60.3%.
Estimated monthly branded searches for Trents in New Zealand fell 33.3% over 11 measured months, from 6K to 4K in August 2026.
Estimated monthly branded searches for Gilmours in New Zealand fell 17.2% over 11 measured months, from 50.5K to 41.9K in August 2026.
How is Bidfood measured?
Brandwave collects information about searches that people make online using Bidfood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
16 branded search terms
- bidfood
- bidfood cash and carry
- bidfood co nz
- bidfood hamilton
- bidfood limited
- bidfood napier
- bidfood near me
- bidfood north
- bidfood nz
- bidfood online
- bidfood price list
- bidfood products
- bidfood south
- bidfood wellington
- bidfood wholesale
- my bidfood
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Is Bidfood your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.