How popular isGilmours in search?
In August 2026, there were an estimated 41.9K branded searches for Gilmours in New Zealand which is down 17.2% over the last 11 months. Gilmours holds 21.3% estimated Share of Search among New Zealand wholesale and cash and carry stores and is ranked 2nd of 6 competitors for search popularity.
Costco60.3%Gilmours21.3%
Bidfood11.6%
Service Foods4.6%
Trents2%- Toops0.15%
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Which wholesale and cash and carry stores compete with Gilmours?
Share of Search by month for Costco, Gilmours, Bidfood, Service Foods, Trents. The figures are in the table below the chart.
View monthly share of search table
| Month | Costco | Gilmours | Bidfood | Service Foods | Trents | Toops |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 25.2% | 12.4% | 4.5% | 3% | 0.14% |
| Nov 2025 | 59.4% | 22.9% | 11.3% | 4.3% | 2.1% | 0.11% |
| Dec 2025 | 60.7% | 23.2% | 10.6% | 3.5% | 2% | 0.1% |
| Jan 2026 | 59.4% | 21.8% | 12.6% | 4.1% | 2.1% | 0.13% |
| Feb 2026 | 53.8% | 24.9% | 14.2% | 4.6% | 2.4% | 0.12% |
| Mar 2026 | 56% | 23.8% | 13.4% | 4.5% | 2.3% | 0.12% |
| Apr 2026 | 64.5% | 19.6% | 10.7% | 3.4% | 1.8% | 0.1% |
| May 2026 | 61.2% | 21% | 11.9% | 4.1% | 1.7% | 0.09% |
| Jun 2026 | 58.3% | 22.9% | 12.3% | 4.5% | 1.9% | 0.11% |
| Jul 2026 | 61.6% | 21.3% | 11.2% | 4.1% | 1.6% | 0.11% |
| Aug 2026 | 60.3% | 21.3% | 11.6% | 4.6% | 2% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.3% | 119K | -4.9% | -1.3 points | |
| 2, held 2nd | 21.3% | 41.9K | -3.2% | -0.1 points | |
| 3, held 3rd | 11.6% | 22.8K | +0.53% | +0.4 points | |
| 4, held 4th | 4.6% | 9.1K | +8.1% | +0.5 points | |
| 5, held 5th | 2% | 4K | +24.8% | +0.5 points | |
| 6, held 6th | 0.15% | 290 | +26.1% | 0 points |
1.
Costco60.3%
held 1st · 119K estimated branded searches · -4.9% vs prior month · -1.3 points
2.
21.3%
held 2nd · 41.9K estimated branded searches · -3.2% vs prior month · -0.1 points
3.
11.6%
held 3rd · 22.8K estimated branded searches · +0.53% vs prior month · +0.4 points
4.6%
held 4th · 9.1K estimated branded searches · +8.1% vs prior month · +0.5 points
5.
Trents2%
held 5th · 4K estimated branded searches · +24.8% vs prior month · +0.5 points
6.Toops
0.15%
held 6th · 290 estimated branded searches · +26.1% vs prior month · 0 points
Compare search popularity between Gilmours and its closest rivals
How has branded search demand for Gilmours changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gilmours in New Zealand fell from 50.5K to 41.9K.
- Across the 11 months ending August 2026, Gilmours’ estimated Share of Search among wholesale and cash and carry stores in New Zealand decreased from 25.2% to 21.3%.
- Across the 11 months ending August 2026, Gilmours’ estimated Share of Search among wholesale and cash and carry stores in New Zealand peaked at 25.2% in October 2025 and was lowest at 19.6% in April 2026.
How did search popularity change for New Zealand wholesale and cash and carry stores in August 2026?
3 changes
In August 2026, Costco lost estimated Share of Search among wholesale and cash and carry stores in New Zealand, from 61.6% to 60.3%.
Estimated monthly branded searches for Trents in New Zealand fell 33.3% over 11 measured months, from 6K to 4K in August 2026.
Estimated monthly branded searches for Gilmours in New Zealand fell 17.2% over 11 measured months, from 50.5K to 41.9K in August 2026.
How is Gilmours measured?
Brandwave collects information about searches that people make online using Gilmours’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
14 branded search terms
- gilmours
- gilmours cash and carry
- gilmours co nz
- gilmours meat
- gilmours meat prices
- gilmours near me
- gilmours nz
- gilmours online
- gilmours online shop
- gilmours online shopping
- gilmours price list
- gilmours shop online
- gilmours wholesale
- online gilmours
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Is Gilmours your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.