Brandwave

How popular isToops in search?

In August 2026, there were an estimated 290 branded searches for Toops in New Zealand which held steady over the last 11 months. Toops holds 0.15% estimated Share of Search among New Zealand wholesale and cash and carry stores and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Costco60.3%
  2. Gilmours21.3%
  3. Bidfood11.6%
  4. Service Foods4.6%
  5. Trents2%
  6. Toops0.15%
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Which wholesale and cash and carry stores compete with Toops?

Toops against wholesale and cash and carry stores in New Zealand, by month

Share of Search by month for Costco, Gilmours, Bidfood, Service Foods, Trents, Toops. The figures are in the table below the chart.

View monthly share of search table
MonthCostcoGilmoursBidfoodService FoodsTrentsToops
Oct 202554.7%25.2%12.4%4.5%3%0.14%
Nov 202559.4%22.9%11.3%4.3%2.1%0.11%
Dec 202560.7%23.2%10.6%3.5%2%0.1%
Jan 202659.4%21.8%12.6%4.1%2.1%0.13%
Feb 202653.8%24.9%14.2%4.6%2.4%0.12%
Mar 202656%23.8%13.4%4.5%2.3%0.12%
Apr 202664.5%19.6%10.7%3.4%1.8%0.1%
May 202661.2%21%11.9%4.1%1.7%0.09%
Jun 202658.3%22.9%12.3%4.5%1.9%0.11%
Jul 202661.6%21.3%11.2%4.1%1.6%0.11%
Aug 202660.3%21.3%11.6%4.6%2%0.15%
Sep 2026——————

  1. 1.Costco

    60.3%

    held 1st · 119K estimated branded searches · -4.9% vs prior month · -1.3 points

  2. 2.Gilmours

    21.3%

    held 2nd · 41.9K estimated branded searches · -3.2% vs prior month · -0.1 points

  3. 3.Bidfood

    11.6%

    held 3rd · 22.8K estimated branded searches · +0.53% vs prior month · +0.4 points

  4. 4.Service Foods

    4.6%

    held 4th · 9.1K estimated branded searches · +8.1% vs prior month · +0.5 points

  5. 5.Trents

    2%

    held 5th · 4K estimated branded searches · +24.8% vs prior month · +0.5 points

  6. 6.Toops

    0.15%

    held 6th · 290 estimated branded searches · +26.1% vs prior month · 0 points

Compare search popularity between Toops and its closest rivals

How has branded search demand for Toops changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Toops in New Zealand held steady, from 280 to 290.
  • Across the 11 months ending August 2026, Toops’ estimated Share of Search among wholesale and cash and carry stores in New Zealand held steady, from 0.14% to 0.15%.

How did search popularity change for New Zealand wholesale and cash and carry stores in August 2026?

  1. In August 2026, Costco lost estimated Share of Search among wholesale and cash and carry stores in New Zealand, from 61.6% to 60.3%.

  2. Estimated monthly branded searches for Trents in New Zealand fell 33.3% over 11 measured months, from 6K to 4K in August 2026.

  3. Estimated monthly branded searches for Gilmours in New Zealand fell 17.2% over 11 measured months, from 50.5K to 41.9K in August 2026.

How is Toops measured?

Brandwave collects information about searches that people make online using Toops’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • toops
  • toops co nz
  • toops near me
  • toops nz
  • toops online
  • toops wholesale

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How the Brand Demand Index is measured

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