Gilmours vs Toops:Which is more popular by branded search in New Zealand?

Name: Gilmours vs Toops: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Gilmours had more branded searches than Toops among wholesale and cash and carry stores in New Zealand. Gilmours was estimated to have 41.9K branded searches compared to Toops’ 290, and held a 21.3% Share of Search versus Toops’ 0.15%.

Share of Search among wholesale and cash and carry stores in New Zealand in August 2026Which is more popular in search, Gilmours or Toops?

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Which is more popular in search, Gilmours or Toops?

Compare the wholesale, cash and carry and foodservice suppliers New Zealand businesses buy stock from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gilmours and Toops among wholesale and cash and carry stores in New Zealand, by month

Month	Costco	Gilmours	Bidfood	Service Foods	Trents	Toops
Oct 2025	54.7%	25.2%	12.4%	4.5%	3%	0.14%
Nov 2025	59.4%	22.9%	11.3%	4.3%	2.1%	0.11%
Dec 2025	60.7%	23.2%	10.6%	3.5%	2%	0.1%
Jan 2026	59.4%	21.8%	12.6%	4.1%	2.1%	0.13%
Feb 2026	53.8%	24.9%	14.2%	4.6%	2.4%	0.12%
Mar 2026	56%	23.8%	13.4%	4.5%	2.3%	0.12%
Apr 2026	64.5%	19.6%	10.7%	3.4%	1.8%	0.1%
May 2026	61.2%	21%	11.9%	4.1%	1.7%	0.09%
Jun 2026	58.3%	22.9%	12.3%	4.5%	1.9%	0.11%
Jul 2026	61.6%	21.3%	11.2%	4.1%	1.6%	0.11%
Aug 2026	60.3%	21.3%	11.6%	4.6%	2%	0.15%
Sep 2026	—	—	—	—	—	—

How has the Gilmours and Toops comparison changed over the last 12 months?

3 findings

Gilmours was ahead of Toops in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Gilmours’ estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 25.2% to 21.3%, and its estimated monthly branded searches moved from 50.5K to 41.9K.
Across the 11 months ending August 2026, Toops’ estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 0.14% to 0.15%, and its estimated monthly branded searches moved from 280 to 290.

How did search popularity change for New Zealand wholesale and cash and carry stores in August 2026?

1 change

Estimated monthly branded searches for Gilmours in New Zealand fell 17.2% over 11 measured months, from 50.5K to 41.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Gilmours’ and Toops’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.