Toops vs Trents:Which is more popular by branded search in New Zealand?
In August 2026, Trents had more branded searches than Toops among wholesale and cash and carry stores in New Zealand. Trents was estimated to have 4K branded searches compared to Toops’ 290, and held a 2% Share of Search versus Toops’ 0.15%.
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Which is more popular in search, Toops or Trents?
Compare the wholesale, cash and carry and foodservice suppliers New Zealand businesses buy stock from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trents, Toops. The figures are in the table below the chart.
View monthly share of search table
| Month | Costco | Gilmours | Bidfood | Service Foods | Trents | Toops |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 25.2% | 12.4% | 4.5% | 3% | 0.14% |
| Nov 2025 | 59.4% | 22.9% | 11.3% | 4.3% | 2.1% | 0.11% |
| Dec 2025 | 60.7% | 23.2% | 10.6% | 3.5% | 2% | 0.1% |
| Jan 2026 | 59.4% | 21.8% | 12.6% | 4.1% | 2.1% | 0.13% |
| Feb 2026 | 53.8% | 24.9% | 14.2% | 4.6% | 2.4% | 0.12% |
| Mar 2026 | 56% | 23.8% | 13.4% | 4.5% | 2.3% | 0.12% |
| Apr 2026 | 64.5% | 19.6% | 10.7% | 3.4% | 1.8% | 0.1% |
| May 2026 | 61.2% | 21% | 11.9% | 4.1% | 1.7% | 0.09% |
| Jun 2026 | 58.3% | 22.9% | 12.3% | 4.5% | 1.9% | 0.11% |
| Jul 2026 | 61.6% | 21.3% | 11.2% | 4.1% | 1.6% | 0.11% |
| Aug 2026 | 60.3% | 21.3% | 11.6% | 4.6% | 2% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
How has the Toops and Trents comparison changed over the last 12 months?
3 findings
- Trents was ahead of Toops in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Toops’ estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 0.14% to 0.15%, and its estimated monthly branded searches moved from 280 to 290.
- Across the 11 months ending August 2026, Trents’ estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 3% to 2%, and its estimated monthly branded searches moved from 6K to 4K.
How did search popularity change for New Zealand wholesale and cash and carry stores in August 2026?
1 change
Estimated monthly branded searches for Trents in New Zealand fell 33.3% over 11 measured months, from 6K to 4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Toops’ and Trents’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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