Brandwave

How popular isCostco in search?

In August 2026, there were an estimated 119K branded searches for Costco in New Zealand which is up 8.4% over the last 11 months. Costco holds 6.5% estimated Share of Search among New Zealand supermarkets and is ranked 4th of 8 competitors for search popularity.

Share of Search, August 2026
  1. Woolworths35.7%
  2. PAK’nSAVE30.6%
  3. New World20.2%
  4. Costco6.5%
  5. FreshChoice3.3%
  6. Four Square2.3%
  7. Night 'n Day1.3%
  8. SuperValue0.07%
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Which supermarkets compete with Costco?

Costco against supermarkets in New Zealand, by month

Share of Search by month for Woolworths, PAK’nSAVE, New World, Costco, FreshChoice, Four Square. The figures are in the table below the chart.

View monthly share of search table
MonthWoolworthsPAK’nSAVENew WorldCostcoFreshChoiceFour SquareNight 'n DaySuperValue
Oct 202532.7%34.7%19.5%5.8%3.2%2.6%1.4%0.1%
Nov 202534.7%32.7%18.4%6.5%3%3.1%1.6%0.08%
Dec 202533.5%31.6%21.7%5.4%2.9%3.4%1.5%0.1%
Jan 202634.5%32.5%18.3%5.6%3.7%3.5%1.9%0.1%
Feb 202635.8%29.7%20.4%5%3.3%3.8%2%0.07%
Mar 202633.3%31.5%21.6%5.7%2.9%3.2%1.7%0.08%
Apr 202633.8%31.9%18%7%3.6%4%1.7%0.1%
May 202634.1%31%20.5%6.8%3.4%2.6%1.6%0.09%
Jun 202634.1%33.5%18.1%6.5%3.6%2.6%1.6%0.08%
Jul 202632.4%31.8%21%7.1%3.4%2.7%1.5%0.06%
Aug 202635.7%30.6%20.2%6.5%3.3%2.3%1.3%0.07%
Sep 2026————————

  1. 1.Woolworths

    35.7%

    held 1st · 653K estimated branded searches · +14.2% vs prior month · +3.2 points

  2. 2.PAK’nSAVE

    30.6%

    held 2nd · 561K estimated branded searches · +0.02% vs prior month · -1.2 points

  3. 3.New World

    20.2%

    held 3rd · 370K estimated branded searches · -0.13% vs prior month · -0.8 points

  4. 4.Costco

    6.5%

    held 4th · 119K estimated branded searches · -4.9% vs prior month · -0.6 points

  5. 5.FreshChoice

    3.3%

    held 5th · 60.9K estimated branded searches · +0.21% vs prior month · -0.1 points

  6. 6.Four Square

    2.3%

    held 6th · 42.2K estimated branded searches · -9.9% vs prior month · -0.4 points

  7. 7.Night 'n Day

    1.3%

    held 7th · 24.6K estimated branded searches · -6.7% vs prior month · -0.2 points

  8. 8.SuperValue

    0.07%

    held 8th · 1.4K estimated branded searches · +28.3% vs prior month · 0 points

Compare search popularity between Costco and its closest rivals

How has branded search demand for Costco changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Costco in New Zealand rose from 110K to 119K.
  • Across the 11 months ending August 2026, Costco’s estimated Share of Search among supermarkets in New Zealand increased from 5.8% to 6.5%.
  • Across the 11 months ending August 2026, Costco’s estimated Share of Search among supermarkets in New Zealand peaked at 7.1% in July 2026 and was lowest at 5% in February 2026.

How did search popularity change for New Zealand supermarkets in August 2026?

  1. In August 2026, Woolworths gained estimated Share of Search among supermarkets in New Zealand, from 32.4% to 35.7%.

  2. In August 2026, PAK’nSAVE lost estimated Share of Search among supermarkets in New Zealand, from 31.8% to 30.6%.

  3. In August 2026, New World lost estimated Share of Search among supermarkets in New Zealand, from 21% to 20.2%.

  4. In August 2026, Costco lost estimated Share of Search among supermarkets in New Zealand, from 7.1% to 6.5%.

  5. Estimated monthly branded searches for SuperValue in New Zealand fell 30.3% over 11 measured months, from 1.9K to 1.4K in August 2026.

  6. Estimated monthly branded searches for Four Square in New Zealand fell 14.5% over 11 measured months, from 49.4K to 42.2K in August 2026.

Which wholesale and cash and carry stores compete with Costco?

Costco against wholesale and cash and carry stores in New Zealand, by month

Share of Search by month for Costco, Gilmours, Bidfood, Service Foods, Trents. The figures are in the table below the chart.

View monthly share of search table
MonthCostcoGilmoursBidfoodService FoodsTrentsToops
Oct 202554.7%25.2%12.4%4.5%3%0.14%
Nov 202559.4%22.9%11.3%4.3%2.1%0.11%
Dec 202560.7%23.2%10.6%3.5%2%0.1%
Jan 202659.4%21.8%12.6%4.1%2.1%0.13%
Feb 202653.8%24.9%14.2%4.6%2.4%0.12%
Mar 202656%23.8%13.4%4.5%2.3%0.12%
Apr 202664.5%19.6%10.7%3.4%1.8%0.1%
May 202661.2%21%11.9%4.1%1.7%0.09%
Jun 202658.3%22.9%12.3%4.5%1.9%0.11%
Jul 202661.6%21.3%11.2%4.1%1.6%0.11%
Aug 202660.3%21.3%11.6%4.6%2%0.15%
Sep 2026——————

  1. 1.Costco

    60.3%

    held 1st · 119K estimated branded searches · -4.9% vs prior month · -1.3 points

  2. 2.Gilmours

    21.3%

    held 2nd · 41.9K estimated branded searches · -3.2% vs prior month · -0.1 points

  3. 3.Bidfood

    11.6%

    held 3rd · 22.8K estimated branded searches · +0.53% vs prior month · +0.4 points

  4. 4.Service Foods

    4.6%

    held 4th · 9.1K estimated branded searches · +8.1% vs prior month · +0.5 points

  5. 5.Trents

    2%

    held 5th · 4K estimated branded searches · +24.8% vs prior month · +0.5 points

  6. 6.Toops

    0.15%

    held 6th · 290 estimated branded searches · +26.1% vs prior month · 0 points

Compare search popularity between Costco and its closest rivals

How has branded search demand for Costco changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Costco’s estimated Share of Search among wholesale and cash and carry stores in New Zealand increased from 54.7% to 60.3%.
  • Across the 11 months ending August 2026, Costco’s estimated Share of Search among wholesale and cash and carry stores in New Zealand peaked at 64.5% in April 2026 and was lowest at 53.8% in February 2026.

How did search popularity change for New Zealand wholesale and cash and carry stores in August 2026?

  1. In August 2026, Costco lost estimated Share of Search among wholesale and cash and carry stores in New Zealand, from 61.6% to 60.3%.

  2. Estimated monthly branded searches for Trents in New Zealand fell 33.3% over 11 measured months, from 6K to 4K in August 2026.

  3. Estimated monthly branded searches for Gilmours in New Zealand fell 17.2% over 11 measured months, from 50.5K to 41.9K in August 2026.

How is Costco measured?

Brandwave collects information about searches that people make online using Costco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

26 branded search terms

  • costco
  • costco bulk
  • costco cash and carry
  • costco chocolate
  • costco co nz
  • costco delivery
  • costco foodservice
  • costco groceries
  • costco hot dogs
  • costco hours
  • costco hours today
  • costco near me
  • costco new zealand
  • costco next
  • costco nz
  • costco online
  • costco pizza
  • costco tires
  • costco tv
  • costco tyres
  • costco usa
  • costco warehouse
  • costco wellington
  • costco westgate
  • costco wholesale
  • ess costco com au

Do you work for Costco? To request corrections or removal please contact us via our support page and we will be happy to assist.

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