Costco vs Trents:Which is more popular by branded search in New Zealand?
In August 2026, Costco had more branded searches than Trents among wholesale and cash and carry stores in New Zealand. Costco was estimated to have 119K branded searches compared to Trents’ 4K, and held a 60.3% Share of Search versus Trents’ 2%.
Follow Costco vs Trents and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Costco or Trents?
Compare the wholesale, cash and carry and foodservice suppliers New Zealand businesses buy stock from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Costco, Trents. The figures are in the table below the chart.
View monthly share of search table
| Month | Costco | Gilmours | Bidfood | Service Foods | Trents | Toops |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 25.2% | 12.4% | 4.5% | 3% | 0.14% |
| Nov 2025 | 59.4% | 22.9% | 11.3% | 4.3% | 2.1% | 0.11% |
| Dec 2025 | 60.7% | 23.2% | 10.6% | 3.5% | 2% | 0.1% |
| Jan 2026 | 59.4% | 21.8% | 12.6% | 4.1% | 2.1% | 0.13% |
| Feb 2026 | 53.8% | 24.9% | 14.2% | 4.6% | 2.4% | 0.12% |
| Mar 2026 | 56% | 23.8% | 13.4% | 4.5% | 2.3% | 0.12% |
| Apr 2026 | 64.5% | 19.6% | 10.7% | 3.4% | 1.8% | 0.1% |
| May 2026 | 61.2% | 21% | 11.9% | 4.1% | 1.7% | 0.09% |
| Jun 2026 | 58.3% | 22.9% | 12.3% | 4.5% | 1.9% | 0.11% |
| Jul 2026 | 61.6% | 21.3% | 11.2% | 4.1% | 1.6% | 0.11% |
| Aug 2026 | 60.3% | 21.3% | 11.6% | 4.6% | 2% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
How has the Costco and Trents comparison changed over the last 12 months?
3 findings
- Costco was ahead of Trents in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Costco’s estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 54.7% to 60.3%, and its estimated monthly branded searches moved from 110K to 119K.
- Across the 11 months ending August 2026, Trents’ estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 3% to 2%, and its estimated monthly branded searches moved from 6K to 4K.
How did search popularity change for New Zealand wholesale and cash and carry stores in August 2026?
2 changes
In August 2026, Costco lost estimated Share of Search among wholesale and cash and carry stores in New Zealand, from 61.6% to 60.3%.
Estimated monthly branded searches for Trents in New Zealand fell 33.3% over 11 measured months, from 6K to 4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Costco’s and Trents’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Costco
26 branded search terms
- costco
- costco bulk
- costco cash and carry
- costco chocolate
- costco co nz
- costco delivery
- costco foodservice
- costco groceries
- costco hot dogs
- costco hours
- costco hours today
- costco near me
- costco new zealand
- costco next
- costco nz
- costco online
- costco pizza
- costco tires
- costco tv
- costco tyres
- costco usa
- costco warehouse
- costco wellington
- costco westgate
- costco wholesale
- ess costco com au
Trents
3 branded search terms
- trents cash and carry
- trents christchurch
- trents wholesale
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.