Costco vs Gilmours:Which is more popular by branded search in New Zealand?
In August 2026, Costco had more branded searches than Gilmours among wholesale and cash and carry stores in New Zealand. Costco was estimated to have 119K branded searches compared to Gilmours’ 41.9K, and held a 60.3% Share of Search versus Gilmours’ 21.3%.
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Which is more popular in search, Costco or Gilmours?
Compare the wholesale, cash and carry and foodservice suppliers New Zealand businesses buy stock from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Costco, Gilmours. The figures are in the table below the chart.
View monthly share of search table
| Month | Costco | Gilmours | Bidfood | Service Foods | Trents | Toops |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 25.2% | 12.4% | 4.5% | 3% | 0.14% |
| Nov 2025 | 59.4% | 22.9% | 11.3% | 4.3% | 2.1% | 0.11% |
| Dec 2025 | 60.7% | 23.2% | 10.6% | 3.5% | 2% | 0.1% |
| Jan 2026 | 59.4% | 21.8% | 12.6% | 4.1% | 2.1% | 0.13% |
| Feb 2026 | 53.8% | 24.9% | 14.2% | 4.6% | 2.4% | 0.12% |
| Mar 2026 | 56% | 23.8% | 13.4% | 4.5% | 2.3% | 0.12% |
| Apr 2026 | 64.5% | 19.6% | 10.7% | 3.4% | 1.8% | 0.1% |
| May 2026 | 61.2% | 21% | 11.9% | 4.1% | 1.7% | 0.09% |
| Jun 2026 | 58.3% | 22.9% | 12.3% | 4.5% | 1.9% | 0.11% |
| Jul 2026 | 61.6% | 21.3% | 11.2% | 4.1% | 1.6% | 0.11% |
| Aug 2026 | 60.3% | 21.3% | 11.6% | 4.6% | 2% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
How has the Costco and Gilmours comparison changed over the last 12 months?
3 findings
- Costco was ahead of Gilmours in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Costco’s estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 54.7% to 60.3%, and its estimated monthly branded searches moved from 110K to 119K.
- Across the 11 months ending August 2026, Gilmours’ estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 25.2% to 21.3%, and its estimated monthly branded searches moved from 50.5K to 41.9K.
How did search popularity change for New Zealand wholesale and cash and carry stores in August 2026?
2 changes
In August 2026, Costco lost estimated Share of Search among wholesale and cash and carry stores in New Zealand, from 61.6% to 60.3%.
Estimated monthly branded searches for Gilmours in New Zealand fell 17.2% over 11 measured months, from 50.5K to 41.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Costco’s and Gilmours’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Costco
26 branded search terms
- costco
- costco bulk
- costco cash and carry
- costco chocolate
- costco co nz
- costco delivery
- costco foodservice
- costco groceries
- costco hot dogs
- costco hours
- costco hours today
- costco near me
- costco new zealand
- costco next
- costco nz
- costco online
- costco pizza
- costco tires
- costco tv
- costco tyres
- costco usa
- costco warehouse
- costco wellington
- costco westgate
- costco wholesale
- ess costco com au
Gilmours
14 branded search terms
- gilmours
- gilmours cash and carry
- gilmours co nz
- gilmours meat
- gilmours meat prices
- gilmours near me
- gilmours nz
- gilmours online
- gilmours online shop
- gilmours online shopping
- gilmours price list
- gilmours shop online
- gilmours wholesale
- online gilmours
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.