Gilmours vs Trents:Which is more popular by branded search in New Zealand?
In August 2026, Gilmours had more branded searches than Trents among wholesale and cash and carry stores in New Zealand. Gilmours was estimated to have 41.9K branded searches compared to Trents’ 4K, and held a 21.3% Share of Search versus Trents’ 2%.
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Which is more popular in search, Gilmours or Trents?
Compare the wholesale, cash and carry and foodservice suppliers New Zealand businesses buy stock from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gilmours, Trents. The figures are in the table below the chart.
View monthly share of search table
| Month | Costco | Gilmours | Bidfood | Service Foods | Trents | Toops |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 25.2% | 12.4% | 4.5% | 3% | 0.14% |
| Nov 2025 | 59.4% | 22.9% | 11.3% | 4.3% | 2.1% | 0.11% |
| Dec 2025 | 60.7% | 23.2% | 10.6% | 3.5% | 2% | 0.1% |
| Jan 2026 | 59.4% | 21.8% | 12.6% | 4.1% | 2.1% | 0.13% |
| Feb 2026 | 53.8% | 24.9% | 14.2% | 4.6% | 2.4% | 0.12% |
| Mar 2026 | 56% | 23.8% | 13.4% | 4.5% | 2.3% | 0.12% |
| Apr 2026 | 64.5% | 19.6% | 10.7% | 3.4% | 1.8% | 0.1% |
| May 2026 | 61.2% | 21% | 11.9% | 4.1% | 1.7% | 0.09% |
| Jun 2026 | 58.3% | 22.9% | 12.3% | 4.5% | 1.9% | 0.11% |
| Jul 2026 | 61.6% | 21.3% | 11.2% | 4.1% | 1.6% | 0.11% |
| Aug 2026 | 60.3% | 21.3% | 11.6% | 4.6% | 2% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gilmours and Trents comparison changed over the last 12 months?
3 findings
- Gilmours was ahead of Trents in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gilmours’ estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 25.2% to 21.3%, and its estimated monthly branded searches moved from 50.5K to 41.9K.
- Across the 11 months ending August 2026, Trents’ estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 3% to 2%, and its estimated monthly branded searches moved from 6K to 4K.
How did search popularity change for New Zealand wholesale and cash and carry stores in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Gilmours’ and Trents’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gilmours
14 branded search terms
- gilmours
- gilmours cash and carry
- gilmours co nz
- gilmours meat
- gilmours meat prices
- gilmours near me
- gilmours nz
- gilmours online
- gilmours online shop
- gilmours online shopping
- gilmours price list
- gilmours shop online
- gilmours wholesale
- online gilmours
Trents
3 branded search terms
- trents cash and carry
- trents christchurch
- trents wholesale
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.