Bidfood vs Gilmours:Which is more popular by branded search in New Zealand?
In August 2026, Gilmours had more branded searches than Bidfood among wholesale and cash and carry stores in New Zealand. Gilmours was estimated to have 41.9K branded searches compared to Bidfood’s 22.8K, and held a 21.3% Share of Search versus Bidfood’s 11.6%.
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Which is more popular in search, Bidfood or Gilmours?
Compare the wholesale, cash and carry and foodservice suppliers New Zealand businesses buy stock from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gilmours, Bidfood. The figures are in the table below the chart.
View monthly share of search table
| Month | Costco | Gilmours | Bidfood | Service Foods | Trents | Toops |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 25.2% | 12.4% | 4.5% | 3% | 0.14% |
| Nov 2025 | 59.4% | 22.9% | 11.3% | 4.3% | 2.1% | 0.11% |
| Dec 2025 | 60.7% | 23.2% | 10.6% | 3.5% | 2% | 0.1% |
| Jan 2026 | 59.4% | 21.8% | 12.6% | 4.1% | 2.1% | 0.13% |
| Feb 2026 | 53.8% | 24.9% | 14.2% | 4.6% | 2.4% | 0.12% |
| Mar 2026 | 56% | 23.8% | 13.4% | 4.5% | 2.3% | 0.12% |
| Apr 2026 | 64.5% | 19.6% | 10.7% | 3.4% | 1.8% | 0.1% |
| May 2026 | 61.2% | 21% | 11.9% | 4.1% | 1.7% | 0.09% |
| Jun 2026 | 58.3% | 22.9% | 12.3% | 4.5% | 1.9% | 0.11% |
| Jul 2026 | 61.6% | 21.3% | 11.2% | 4.1% | 1.6% | 0.11% |
| Aug 2026 | 60.3% | 21.3% | 11.6% | 4.6% | 2% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bidfood and Gilmours comparison changed over the last 12 months?
3 findings
- Gilmours was ahead of Bidfood in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bidfood’s estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 12.4% to 11.6%, and its estimated monthly branded searches moved from 24.8K to 22.8K.
- Across the 11 months ending August 2026, Gilmours’ estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 25.2% to 21.3%, and its estimated monthly branded searches moved from 50.5K to 41.9K.
How did search popularity change for New Zealand wholesale and cash and carry stores in August 2026?
1 change
Estimated monthly branded searches for Gilmours in New Zealand fell 17.2% over 11 measured months, from 50.5K to 41.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bidfood’s and Gilmours’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bidfood
16 branded search terms
- bidfood
- bidfood cash and carry
- bidfood co nz
- bidfood hamilton
- bidfood limited
- bidfood napier
- bidfood near me
- bidfood north
- bidfood nz
- bidfood online
- bidfood price list
- bidfood products
- bidfood south
- bidfood wellington
- bidfood wholesale
- my bidfood
Gilmours
14 branded search terms
- gilmours
- gilmours cash and carry
- gilmours co nz
- gilmours meat
- gilmours meat prices
- gilmours near me
- gilmours nz
- gilmours online
- gilmours online shop
- gilmours online shopping
- gilmours price list
- gilmours shop online
- gilmours wholesale
- online gilmours
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.