Brandwave

National charities in New Zealand:Which brands are most popular in search?

In August 2026, SPCA was the most searched among national charities in New Zealand, with an estimated 44K branded searches and 48.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. SPCA48.4%
  2. Salvation Army NZ28.8%
  3. Red Cross NZ11.5%
  4. Hospice NZ3.7%
  5. World Vision NZ3.5%
  6. Cancer Society NZ3.2%
  7. Starship Foundation0.85%

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Share of SearchLeaderboard

Compare the national charities New Zealanders donate to and volunteer with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among national charities in New Zealand, by month

Share of Search by month for SPCA, Salvation Army NZ, Red Cross NZ, Hospice NZ, World Vision NZ, Cancer Society NZ. The figures are in the table below the chart.

View monthly share of search table
MonthSPCASalvation Army NZRed Cross NZHospice NZWorld Vision NZCancer Society NZStarship Foundation
Oct 202543.4%36.1%11.3%3.7%2.8%1.9%0.88%
Nov 202543.8%35.8%11.1%3.6%2.8%1.9%1%
Dec 202538.4%45.4%8.8%3.2%2.2%1.1%0.78%
Jan 202641.5%40%10.8%3.8%1.8%1.4%0.69%
Feb 202637.7%41.8%11.2%3.5%2.9%1.9%0.92%
Mar 202643.4%34.8%11.1%3.5%3.8%2.3%1%
Apr 202646.8%32.9%10.2%3.9%3.7%1.7%0.8%
May 202646.7%31.6%10.2%3.8%4.7%2%1.1%
Jun 202645.3%30.7%10.6%3.3%7.5%1.7%0.95%
Jul 202650%29.3%11.5%3.5%3%1.8%0.85%
Aug 202648.4%28.8%11.5%3.7%3.5%3.2%0.85%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.SPCA

    48.4%

    held 1st · 44K estimated branded searches · +0.02% vs prior month · -1.6 points

  2. 2.Salvation Army NZ

    28.8%

    held 2nd · 26.1K estimated branded searches · +1.5% vs prior month · -0.5 points

  3. 3.Red Cross NZ

    11.5%

    held 3rd · 10.5K estimated branded searches · +3.3% vs prior month · 0 points

  4. 4.Hospice NZ

    3.7%

    held 4th · 3.3K estimated branded searches · +6.4% vs prior month · +0.1 points

  5. 5.World Vision NZ

    3.5%

    held 5th · 3.2K estimated branded searches · +23% vs prior month · +0.6 points

  6. 6.Cancer Society NZ

    3.2%

    held 6th · 2.9K estimated branded searches · +80.2% vs prior month · +1.4 points

  7. 7.Starship Foundation

    0.85%

    held 7th · 770 estimated branded searches · +2.7% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among national charities in New Zealand?

In August 2026, SPCA was the most searched among national charities in New Zealand, with an estimated 44K branded searches and 48.4% estimated Share of Search within this set. Salvation Army NZ is in 2nd place, 19.7 percentage points behind at 28.8% Share of Search.

New Zealand national charities, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
SPCA43.4% → 48.4%50%Jul 202637.7%Feb 20261st
Salvation Army NZ36.1% → 28.8%45.4%Dec 202528.8%Aug 20262nd
Red Cross NZ11.3% → 11.5%11.5%Aug 20268.8%Dec 20253rd
Hospice NZ3.7%3.9%Apr 20263.2%Dec 20254th
World Vision NZ2.8% → 3.5%7.5%Jun 20261.8%Jan 20265th
Cancer Society NZ1.9% → 3.2%3.2%Aug 20261.1%Dec 20256th
Starship Foundation0.88% → 0.85%1.1%May 20260.69%Jan 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, SPCA’s estimated Share of Search among national charities in New Zealand increased from 43.4% to 48.4%.
  • Across the 11 months ending August 2026, Salvation Army NZ’s estimated Share of Search among national charities in New Zealand decreased from 36.1% to 28.8%.
  • Across the 11 months ending August 2026, World Vision NZ’s estimated Share of Search among national charities in New Zealand increased from 2.8% to 3.5%.
  • Across the 11 months ending August 2026, Cancer Society NZ’s estimated Share of Search among national charities in New Zealand increased from 1.9% to 3.2%.
  • Across the 11 months ending August 2026, SPCA’s estimated Share of Search among national charities in New Zealand peaked at 50% in July 2026 and was lowest at 37.7% in February 2026.
  • Across the 11 months ending August 2026, Salvation Army NZ’s estimated Share of Search among national charities in New Zealand peaked at 45.4% in December 2025 and was lowest at 28.8% in August 2026.
  • Across the 11 months ending August 2026, Red Cross NZ’s estimated Share of Search among national charities in New Zealand peaked at 11.5% in August 2026 and was lowest at 8.8% in December 2025.
  • Across the 11 months ending August 2026, World Vision NZ’s estimated Share of Search among national charities in New Zealand peaked at 7.5% in June 2026 and was lowest at 1.8% in January 2026.
  • Across the 11 months ending August 2026, Cancer Society NZ’s estimated Share of Search among national charities in New Zealand peaked at 3.2% in August 2026 and was lowest at 1.1% in December 2025.
  • Across the 11 months ending August 2026, Red Cross NZ, Hospice NZ and Starship Foundation held steady: their estimated Share of Search among national charities in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand national charities in August 2026?

  1. In August 2026, Cancer Society NZ gained estimated Share of Search among national charities in New Zealand, from 1.8% to 3.2%.

  2. In August 2026, World Vision NZ gained estimated Share of Search among national charities in New Zealand, from 3% to 3.5%.

  3. In August 2026, SPCA lost estimated Share of Search among national charities in New Zealand, from 50% to 48.4%.

  4. Red Cross NZ’s estimated Share of Search among national charities in New Zealand has gained ground for 3 months in a row, from 10.2% to 11.5% in August 2026.

  5. Salvation Army NZ’s estimated Share of Search among national charities in New Zealand has lost ground for 3 months in a row, from 31.6% to 28.8% in August 2026.

  6. Estimated monthly branded searches for Starship Foundation in New Zealand fell 14.4% over 11 measured months, from 900 to 770 in August 2026.

  7. Estimated monthly branded searches for Hospice NZ in New Zealand fell 11.7% over 11 measured months, from 3.8K to 3.3K in August 2026.

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