Brandwave

Red Cross NZ vs World Vision NZ:Which is more popular by branded search in New Zealand?

In August 2026, Red Cross NZ had more branded searches than World Vision NZ among national charities in New Zealand. Red Cross NZ was estimated to have 10.5K branded searches compared to World Vision NZ’s 3.2K, and held an 11.5% Share of Search versus World Vision NZ’s 3.5%.

Share of Search among national charities in New Zealand in August 2026Which is more popular in search, Red Cross NZ or World Vision NZ?
Red Cross NZ11.5%10.5K searches
vs
World Vision NZ3.5%3.2K searches
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Which is more popular in search, Red Cross NZ or World Vision NZ?

Compare the national charities New Zealanders donate to and volunteer with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Red Cross NZ and World Vision NZ among national charities in New Zealand, by month

Share of Search by month for Red Cross NZ, World Vision NZ. The figures are in the table below the chart.

View monthly share of search table
MonthSPCASalvation Army NZRed Cross NZHospice NZWorld Vision NZCancer Society NZStarship Foundation
Oct 202543.4%36.1%11.3%3.7%2.8%1.9%0.88%
Nov 202543.8%35.8%11.1%3.6%2.8%1.9%1%
Dec 202538.4%45.4%8.8%3.2%2.2%1.1%0.78%
Jan 202641.5%40%10.8%3.8%1.8%1.4%0.69%
Feb 202637.7%41.8%11.2%3.5%2.9%1.9%0.92%
Mar 202643.4%34.8%11.1%3.5%3.8%2.3%1%
Apr 202646.8%32.9%10.2%3.9%3.7%1.7%0.8%
May 202646.7%31.6%10.2%3.8%4.7%2%1.1%
Jun 202645.3%30.7%10.6%3.3%7.5%1.7%0.95%
Jul 202650%29.3%11.5%3.5%3%1.8%0.85%
Aug 202648.4%28.8%11.5%3.7%3.5%3.2%0.85%
Sep 2026———————

How has the Red Cross NZ and World Vision NZ comparison changed over the last 12 months?

How did search popularity change for New Zealand national charities in August 2026?

  1. In August 2026, World Vision NZ gained estimated Share of Search among national charities in New Zealand, from 3% to 3.5%.

  2. Red Cross NZ’s estimated Share of Search among national charities in New Zealand has gained ground for 3 months in a row, from 10.2% to 11.5% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Red Cross NZ’s and World Vision NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Red Cross NZ

22 branded search terms

  • new zealand red cross wellington
  • nz red cross first aid
  • red cross
  • red cross donations nz
  • red cross motueka
  • red cross mount maunganui
  • red cross nz
  • red cross nz donate
  • red cross nz volunteer
  • red cross onehunga
  • red cross palmerston north
  • red cross shop mount maunganui
  • red cross shop nz
  • red cross shop onehunga
  • red cross shop palmerston north
  • red cross shop wellington
  • red cross shop whangarei
  • red cross timaru
  • red cross volunteer nz
  • red cross whangarei
  • redcross org nz
  • redcrossnz

World Vision NZ

4 branded search terms

  • world vision
  • world vision nz
  • worldvision org nz
  • worldvisionnz

How the Brand Demand Index is measured

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