How popular isRed Cross NZ in search?
In August 2026, there were an estimated 10.5K branded searches for Red Cross NZ in New Zealand which is down 8.9% over the last 11 months. Red Cross NZ holds 11.5% estimated Share of Search among New Zealand national charities and is ranked 3rd of 7 competitors for search popularity.
SPCA48.4%
Salvation Army NZ28.8%
Red Cross NZ11.5%
Hospice NZ3.7%
World Vision NZ3.5%Cancer Society NZ3.2%
Starship Foundation0.85%
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Which national charities compete with Red Cross NZ?
Share of Search by month for SPCA, Salvation Army NZ, Red Cross NZ, Hospice NZ, World Vision NZ, Cancer Society NZ. The figures are in the table below the chart.
View monthly share of search table
| Month | SPCA | Salvation Army NZ | Red Cross NZ | Hospice NZ | World Vision NZ | Cancer Society NZ | Starship Foundation |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 36.1% | 11.3% | 3.7% | 2.8% | 1.9% | 0.88% |
| Nov 2025 | 43.8% | 35.8% | 11.1% | 3.6% | 2.8% | 1.9% | 1% |
| Dec 2025 | 38.4% | 45.4% | 8.8% | 3.2% | 2.2% | 1.1% | 0.78% |
| Jan 2026 | 41.5% | 40% | 10.8% | 3.8% | 1.8% | 1.4% | 0.69% |
| Feb 2026 | 37.7% | 41.8% | 11.2% | 3.5% | 2.9% | 1.9% | 0.92% |
| Mar 2026 | 43.4% | 34.8% | 11.1% | 3.5% | 3.8% | 2.3% | 1% |
| Apr 2026 | 46.8% | 32.9% | 10.2% | 3.9% | 3.7% | 1.7% | 0.8% |
| May 2026 | 46.7% | 31.6% | 10.2% | 3.8% | 4.7% | 2% | 1.1% |
| Jun 2026 | 45.3% | 30.7% | 10.6% | 3.3% | 7.5% | 1.7% | 0.95% |
| Jul 2026 | 50% | 29.3% | 11.5% | 3.5% | 3% | 1.8% | 0.85% |
| Aug 2026 | 48.4% | 28.8% | 11.5% | 3.7% | 3.5% | 3.2% | 0.85% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.4% | 44K | +0.02% | -1.6 points | |
| 2, held 2nd | 28.8% | 26.1K | +1.5% | -0.5 points | |
| 3, held 3rd | 11.5% | 10.5K | +3.3% | 0 points | |
| 4, held 4th | 3.7% | 3.3K | +6.4% | +0.1 points | |
| 5, held 5th | 3.5% | 3.2K | +23% | +0.6 points | |
| 6, held 6th | 3.2% | 2.9K | +80.2% | +1.4 points | |
| 7, held 7th | 0.85% | 770 | +2.7% | 0 points |
1.
SPCA48.4%
held 1st · 44K estimated branded searches · +0.02% vs prior month · -1.6 points
28.8%
held 2nd · 26.1K estimated branded searches · +1.5% vs prior month · -0.5 points
11.5%
held 3rd · 10.5K estimated branded searches · +3.3% vs prior month · 0 points
3.7%
held 4th · 3.3K estimated branded searches · +6.4% vs prior month · +0.1 points
3.5%
held 5th · 3.2K estimated branded searches · +23% vs prior month · +0.6 points
3.2%
held 6th · 2.9K estimated branded searches · +80.2% vs prior month · +1.4 points
0.85%
held 7th · 770 estimated branded searches · +2.7% vs prior month · 0 points
Compare search popularity between Red Cross NZ and its closest rivals
- Red Cross NZ vs SPCA: compare search popularity
- Red Cross NZ vs Salvation Army NZ: compare search popularity
- Red Cross NZ vs Hospice NZ: compare search popularity
- Red Cross NZ vs World Vision NZ: compare search popularity
- Compare Red Cross NZ with any brand
How has branded search demand for Red Cross NZ changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Red Cross NZ in New Zealand fell from 11.5K to 10.5K.
- Across the 11 months ending August 2026, Red Cross NZ’s estimated Share of Search among national charities in New Zealand peaked at 11.5% in August 2026 and was lowest at 8.8% in December 2025.
How did search popularity change for New Zealand national charities in August 2026?
6 changes
In August 2026, Cancer Society NZ gained estimated Share of Search among national charities in New Zealand, from 1.8% to 3.2%.
In August 2026, World Vision NZ gained estimated Share of Search among national charities in New Zealand, from 3% to 3.5%.
In August 2026, SPCA lost estimated Share of Search among national charities in New Zealand, from 50% to 48.4%.
Red Cross NZ’s estimated Share of Search among national charities in New Zealand has gained ground for 3 months in a row, from 10.2% to 11.5% in August 2026.
Salvation Army NZ’s estimated Share of Search among national charities in New Zealand has lost ground for 3 months in a row, from 31.6% to 28.8% in August 2026.
Estimated monthly branded searches for Starship Foundation in New Zealand fell 14.4% over 11 measured months, from 900 to 770 in August 2026.
How is Red Cross NZ measured?
Brandwave collects information about searches that people make online using Red Cross NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
22 branded search terms
- new zealand red cross wellington
- nz red cross first aid
- red cross
- red cross donations nz
- red cross motueka
- red cross mount maunganui
- red cross nz
- red cross nz donate
- red cross nz volunteer
- red cross onehunga
- red cross palmerston north
- red cross shop mount maunganui
- red cross shop nz
- red cross shop onehunga
- red cross shop palmerston north
- red cross shop wellington
- red cross shop whangarei
- red cross timaru
- red cross volunteer nz
- red cross whangarei
- redcross org nz
- redcrossnz
Do you work for Red Cross NZ? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Red Cross NZ your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.