Red Cross NZ vs Salvation Army NZ:Which is more popular by branded search in New Zealand?
In August 2026, Salvation Army NZ had more branded searches than Red Cross NZ among national charities in New Zealand. Salvation Army NZ was estimated to have 26.1K branded searches compared to Red Cross NZ’s 10.5K, and held a 28.8% Share of Search versus Red Cross NZ’s 11.5%.
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Which is more popular in search, Red Cross NZ or Salvation Army NZ?
Compare the national charities New Zealanders donate to and volunteer with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Salvation Army NZ, Red Cross NZ. The figures are in the table below the chart.
View monthly share of search table
| Month | SPCA | Salvation Army NZ | Red Cross NZ | Hospice NZ | World Vision NZ | Cancer Society NZ | Starship Foundation |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 36.1% | 11.3% | 3.7% | 2.8% | 1.9% | 0.88% |
| Nov 2025 | 43.8% | 35.8% | 11.1% | 3.6% | 2.8% | 1.9% | 1% |
| Dec 2025 | 38.4% | 45.4% | 8.8% | 3.2% | 2.2% | 1.1% | 0.78% |
| Jan 2026 | 41.5% | 40% | 10.8% | 3.8% | 1.8% | 1.4% | 0.69% |
| Feb 2026 | 37.7% | 41.8% | 11.2% | 3.5% | 2.9% | 1.9% | 0.92% |
| Mar 2026 | 43.4% | 34.8% | 11.1% | 3.5% | 3.8% | 2.3% | 1% |
| Apr 2026 | 46.8% | 32.9% | 10.2% | 3.9% | 3.7% | 1.7% | 0.8% |
| May 2026 | 46.7% | 31.6% | 10.2% | 3.8% | 4.7% | 2% | 1.1% |
| Jun 2026 | 45.3% | 30.7% | 10.6% | 3.3% | 7.5% | 1.7% | 0.95% |
| Jul 2026 | 50% | 29.3% | 11.5% | 3.5% | 3% | 1.8% | 0.85% |
| Aug 2026 | 48.4% | 28.8% | 11.5% | 3.7% | 3.5% | 3.2% | 0.85% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Red Cross NZ and Salvation Army NZ comparison changed over the last 12 months?
3 findings
- Salvation Army NZ was ahead of Red Cross NZ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Red Cross NZ’s estimated Share of Search among national charities in New Zealand moved from 11.3% to 11.5%, and its estimated monthly branded searches moved from 11.5K to 10.5K.
- Across the 11 months ending August 2026, Salvation Army NZ’s estimated Share of Search among national charities in New Zealand moved from 36.1% to 28.8%, and its estimated monthly branded searches moved from 36.9K to 26.1K.
How did search popularity change for New Zealand national charities in August 2026?
2 changes
Red Cross NZ’s estimated Share of Search among national charities in New Zealand has gained ground for 3 months in a row, from 10.2% to 11.5% in August 2026.
Salvation Army NZ’s estimated Share of Search among national charities in New Zealand has lost ground for 3 months in a row, from 31.6% to 28.8% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Red Cross NZ’s and Salvation Army NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Red Cross NZ
22 branded search terms
- new zealand red cross wellington
- nz red cross first aid
- red cross
- red cross donations nz
- red cross motueka
- red cross mount maunganui
- red cross nz
- red cross nz donate
- red cross nz volunteer
- red cross onehunga
- red cross palmerston north
- red cross shop mount maunganui
- red cross shop nz
- red cross shop onehunga
- red cross shop palmerston north
- red cross shop wellington
- red cross shop whangarei
- red cross timaru
- red cross volunteer nz
- red cross whangarei
- redcross org nz
- redcrossnz
Salvation Army NZ
23 branded search terms
- auckland salvation army
- manukau salvation army
- salvation army
- salvation army christchurch
- salvation army donations nz
- salvation army lower hutt
- salvation army nz
- salvation army nz volunteer
- salvation army onehunga
- salvation army online store nz
- salvation army otahuhu
- salvation army papamoa
- salvation army papanui
- salvation army paraparaumu
- salvation army porirua
- salvation army pukekohe
- salvation army store auckland
- salvation army timaru
- salvation army wellington nz
- salvation army whanganui
- salvation army whangarei
- salvationarmy org nz
- the salvation army nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.